CBA 300
International Business
Singapore
Program, June 30-July 25, 2008
M T W Th F 9:30-12:00pm
Instructor:
Dr. Terrence H. Witkowski
Department of Marketing
California State University, Long Beach
Long Beach, CA 90720
E-mail: witko@csulb.edu
Website: www.csulb.edu/~witko
Course Description:
CBA 300 provides an introduction to the exciting field of international
business and to the increasingly vital practice of global management. The focus of the course is upon basic
international business and economic concepts, institutions, environmental
forces, and management practices in the areas of exporting and importing,
global marketing, human resources management, finance, operations, and
strategic planning. The course also
considers various economic, cultural, and environmental impacts of
international business and the political opposition this has created.
Lectures will review some of the material in the text, but will
frequently present additional information.
Print copies of the PowerPoint slides will be distributed at the start
of each class meeting. Everyone should
read the assigned chapters before the topic is discussed in class. Please feel free to ask questions at any
time.
Required Text:
Donald A. Ball, Wendell H. McCulloch, Jr., J. Michael Geringer, Michael
S. Minor, and Jeanne M. McNett International
Business: The Challenge of Global Competition, 11th edition,
McGraw-Hill/Irwin, 2008.
Course Evaluation:
CBA 300 will have three exams, each consisting of 60 multiple-choice
and true-false questions. One-half of
the questions will come from the lectures and one-half will come from the
text. The first exam covers chapters
1–5, 11, 16; the second exam covers chapters 6-10, 12-13; and the third exam
covers chapters 14, 15, 17-21. A 30
minute review session will be held before each exam.
Your course grade will be based on your total points earned from
the three examinations. Because this is a 300-level, survey course, I aim for a
class grade point average in the 2.30–2.50 range. This usually means about
10-15% A’s, 25-30% B’s, 50% C’s, and the rest Ds and Fs.
If English is your second (or third) language, feel free to bring a
print dictionary to exams. No electronic devices are allowed during exams. Sorry, but I do not provide opportunities
for extra credit.
Tentative Course
Outline:
Date: Topic: Read:
June 30: Course
Introduction; Globalization and Anti-globalization;
International Business History: Ch. 1,2
July 1: International
Business History; Market Entry Strategies: Ch. 16
July 2: Theories
of Trade and Investment; Trade Barriers: Ch.
3
July 3: International
Institutions: Ch.
4
July 4: International Monetary System
(Review Session): Ch. 5
July 7: Financial
Forces: Ch.
11
July 8:
First Exam
July 9: International
Business and Cultural Change: Ch.
6
July 10: Environmental
Sustainability: Ch. 7
July 11: Economic,
Social and Political Forces: Ch.
8, 9
July 14: Legal
and Labor Forces (Review Session): Ch.
10, 12
July 15: National
Competitiveness and Development: Ch. 13
July 16: Second Exam
July 17: Analyzing
Global Markets; Exporting and Importing: Ch. 15
July 18: Exporting
and Importing; International Marketing: Ch. 17
July 21: International
Marketing: Ch. 18
July 22: Global
Operations Management; Global Human Resources
Management: Ch. 19, 20,
July 23: Global
Financial Management (Review Session):
Ch. 14, 21
July 25: Third Exam
(10:30 - 12:00pm)