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GENERAL RESEARCH
- Handbook of Public Relations
- Available in print: REF HD 59 H267 2001
- This title provides a selection of essays regarding public
relations models, the profession, the effects of the internet, and best practices. An
excellent title if you need some scholarly analysis of public relations issues and a
starting place for a public relations research topic.
- BOOKS ABOUT PUBLIC RELATIONS
-
- COAST
- Subjects to use in COAST:
- HINT: To
double the number of books you get, don't forget to click on the LINK+
option in the top right hand corner of the screen in COAST. You
can request books from LINK+ and
they arrive at CSULB in 3-5 days!!
ARTICLES ABOUT PUBLIC RELATIONS
- ABI
Inform (CSU
Authentication Required)
- This
database provides the full text of many public relations related articles.
It indexes many marketing journals as well as industry specific publications.
Therefore, you will find public relations articles dealing with both
non-profit and commercial perspectives.
-
- Communication
& Mass Media Complete
- A new database that has tons of public relations
and media research useful for finding all types of information.
- Academic
Search Elite (CSU
Authentication Required)
- This database will provide the full text of articles
related to public relations. It provides over 1200 articles on
the topic of public relations. Try a subject search for "public
relations" and then browse the subdivisions.
-
- Communication
Abstracts
- Available
in print: REF P 87 C62
- Available
Electronically: Communication
Abstracts (CSULB only)
- This print index will also help you find articles about public relations
topics.
-
Factiva
(CSU Authentication
Required)
- This database is an excellent
source for finding examples of press releases created by well-known
companies. You can also look for the full text of general articles
dealing with public relations related topics. Also an excellent source
for finding out about local events in a community.
- PsycInfo
(CSU Authentication Required)
- This database can be used to look at
the theoretical side of public relations such as motivation, attitudes,
effects of different types of marketing models, etc.
COMMUNITY CONTACTS
- Rainbow
Resource Guide (Orange County & Los Angeles)
- Available
in print: REF
HV99 .O7 R5
- This book will provide you with the
contact information for a variety of social service organizations.
This is ideal for nonprofit resources.
-
-
Associations
on the Net
- This site maintained by the Internet
Public Library, provides links to various association websites. It is
arranged by subject or you can search by title.
-
- Encyclopedia
of Associations
- Available in print:
REF HS17 .E52
- This source can help you find local
chapters and links to organization web sites for sending your press
releases or publicizing an event.
DEMOGRAPHIC SOURCES
- Journalism
Statistics Page: People
- This page provides links to statistics sources both in print
and electronic. A great starting place for developing a community profile.
-
- Journalism Public
Opinion/Surveys Page
- This page will provide you links to a variety of information
about the attitudes of people in particular age groups, neighborhoods etc. This
information can be useful in public relations to determine which populations to target.
-
- Market Segments/Demographic Data
- This page designed by a CSULB Librarian, provides an
excellent selection of internet sources as well as publications available at CSULB
Library. Primarily designed for marketing students, most sources are good for public
relations research as well. It will give you sources to find demographics by zipcode,
-
- Ethnic Newswatch (CSU Authentication Required)
- This comprehensive interdisciplinary database provided
alternative perspectives to the mainstream print media on almost any topic. Periodicals
from Native, Euro/Eastern European, African, Asian, Arab, Hispanic/Latino and Jewish
American communities across the United States are included. The database is an excellent
source of Spanish language information for Southern California as it indexes La
Opinion, the largest Spanish language newspaper in this region.
FINDING MEDIA OUTLETS
- Advertising and Media Sources
- Another page by our Business Librarian, it lists all the
major print and electronic sources for finding out how much it costs to advertise or find
lists of different media outlets to target for press releases.
- Newspapers: A Reference Guide
- Available in Print: REF PN 4855.S238 1987
-
- Newspapers in California
- Available in Print: REF PN 4784.C2N48 1985
- Editor and Publisher.
International Year Book.
- Available in Print: REF PN 4709.E3
-
- Index to City and Regional Magazines
Of The United States
- Available in Print: REF PN 4877.R55 1989
PRESS RELEASES: WRITING TECHNIQUES & EXAMPLES
- Media
and Public Relations Strategy for Nongovernmental Organizations
- This electronic pamphlet created by the Freedom House (a
nonprofit organization) will give a basic outline of public relations strategies
including, the development of databases, utilizing advertising media and more.
-
- Content Basics for Press Release Writing
- An Electronic guide to writing a press release. Includes a
template for writing press releases.
-
- Profitable Public Relations for Non-Profit Organizations
- This electronic book provides detailed information on
creating a public relations campaign. It includes types of media tools and sample
press releases from a variety of different fields.
Public Relations
Society of America
- PRWeb Public
Relations Firm Directory
- This is a listing of PR
Firms which can be arranged alphabetically or by subject specialty. Each
entry supplies firm name, contact information, business focus,
and links to the firm web site when available.
Last Updated May 19, 2004 |
