Sam Min

Publications

Min, Sungwook, Manohar U. Kalwani and William T. Robinson (2006), "Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New Versus Incrementally New Product-Markets,” Journal of Marketing, 70 (January), 15-35. PDF

_____________, and Mary Wolfinbarger (2005), "Market Share, Profit Margins and Marketing Efficiency of Early Movers, Bricks and Clicks and Specialists in e-Commerce," Journal of Business Research, 58, 1030-1039. PDF

Robinson, T William and Sungwook Min (2002) "Is the First to Market the First to Fail?: Empirical Evidence for Industrial Goods Businesses," Journal of Marketing Research, 39 (February), 120-128.

Working Papers

Min, Sungwook, Manohar U. Kalwani, and William T. Robinson "Competitive Imitation of New Industrial Products," Will be submitted to Journal of Law and Economics.

After pioneering a new market, an innovator should be prepared to face competitive challenges from one or more imitators. Our empirical study provides insights into the time an innovator has before the first imitator enters the market. It also provides insights into the number of imitators the innovator has to face in the following decade. Our sample spans 298 new industrial product-markets that started between 1962 and 1987. The average length of the leadtime prior to the entry of the first imitator is 2.3 years. In the decade following the end of the innovator's temporary monopoly, these relatively narrow product-markets averaged 7.8 imitators per year. Aggressive imitation arises from a short leadtime plus having numerous imitators in the following decade. We find that aggressive imitation is muted by effective product patent protection, but an innovator that launches a really new product encouraged it. Aggressive imitation was more prevalent in markets that started in the 1980s versus the 1960s. While not as important as product patent protection, effective process patent protection tends to decrease the number of imitators. Higher industry R&D intensity, on the other hand, tends to increase their number.

Work in Progress

Min, Sungwook, "Entry and Survival in Early Stage of High-Technology Markets."

The research questions in this project include: Who moves faster in the early stages of high-technology market? Do early entry help survival in high-tech markets? Who survives in early stages of high-technology markets? The entry and survival data of 547 firms have been constructed from the Thomas Register of American Manufactures. The preliminary results indicate: (1) larger firms are slower to enter new high-tech markets. (2) Market pioneers in high-tech markets have lowers survival risk than early followers. (3) Larger firms have lower survival risk. (4) Related market entry helps survival for early followers. (5) For early followers, increasing lag time hurts survival. (6) Holding lagtime constant, increasing number of firms at entry helps survival of early followers.

Conference Presentations

"Is the First to Market the First to Fail?: Empirical Evidence for Industrial Goods Businesses," 1998 Midwest Marketing Camp in Iowa City, IO and 1999 Marketing Science Conference in Syracuse, NY.

"Dynamic Survival Patterns of Market Pioneers, Early Followers, and Later Entrants: A Hazard Rate Approach," 1999 Midwest Marketing Camp in Minneapolis, MN.

"Order of Market Entry and Survival Risk in Really New versus Incremental Product-Markets," 2000 Marketing Science Conference in Los Angeles, CA.

"Survival Risk in High-Technology Markets," April 2003 Invited Talk, in Purdue University, West Lafayette, IN.

"Competitive Imitation of New Industrial Goods," June 2003 Marketing Science Conference in College Park, MD.

"Sales, Profit Margins and Marketing Efficiency of Early Movers, Clicks and Mortars, and Specialists in e-Commerce," June 2003 Marketing Science Conference in College Park, MD.