1	Marketing 300 www.csulb.edu/library
2	Susan B Jackson Business Librarian sjackso4@csulb.edu Please use email to contact me. Use one of the following subject lines in your email: research help or business student or student needs help.
3	The Library can offer: a wealth of web based tools to support your research research consultation services with an experienced librarian free ILLiad InterLibrary Services for research materials you need that are not available at CSULB
4	CSULB Library Home Page www.csulb.edu/library find out how to Connect From Home access the Library’s Electronic Resources Find Books: which leads you to COAST, our online catalog Find Articles: or click on Research Databases By Topic or By Title Research Guides: See Business, generally
5	COAST: the Library’s online catalog contains material that the CSULB Library owns COAST tells you where an item is located and if it is checked out create your Library password on COAST and View Your Library Account
6	If you need material NOT available at the CSULB Library: Link+ (books only): allows you search about 38 other libraries’ catalogs request electronically books arrive in 3-5 working days pick up the books at the Library’s Circulation desk ILLiad (InterLibrary Services): allows you to request both books (not found in Link+) and journal articles materials arrive in 7-10 days plan ahead
7	Start with this database: ABI Inform Complete: premiere business research database full-text articles from local and regional news, business tabloids, magazines, daily newspapers, wire services, trade & industry publications, and worldwide business journals allows researcher to sort results list by type of publication (scholarly, popular, trade, newspaper) coverage begins in 1971
8	More databases for journal articles: Factiva: nearly 8,000 publications in 22 languages (newswires, newspapers, magazines, trade journals, and media transcripts) Lexis Nexis Academic Universe: major newspapers, magazines, and newswires international sources use GUIDED SEARCH to allow more flexibility in your search request
9	Even more databases for journal articles: PsychInfo: contains scholarly journal articles, book chapters, books, and dissertations covers psychology and related fields back to the 1800s up to the current date contains some links to full-text articles ability to use SFX to find out if CSULB Library has the article
10	Company Information: Mergent Online: search by company name or ticker symbol access to company information including description, history, financials, and SEC filings Value Line Investment Survey: access to company and industry stock data, investment recommendations and projections contains information on about 1700 stocks and 90 industries Use menu on left side of screen – Lookup Industry or Lookup Company
11	Industry Information: IBISWorld: industry market research reports contains about 680 U.S. industries at the 5-digit level of NAICS includes key statistics, market characteristics, segmentation, industry conditions, performance and outlook written by industry specialists
12	Industry Information: Datamonitor Industry Reports: contains reports using primary research with industry panels and consumers includes market segmentation, market growth and pricing, competitors and products, and forecasts contains over 5000 reports international in scope
13	Business Statistics: TableBase: offers tabular data on companies, industries, products, and demographics international in scope covers more than 90 industries tables come from more than 1,000 publications found in Gale’s multi-industry database, Business & Industry and privately-published statistical annuals, nonprofit research groups, government agencies, and international organizations
14	Research on the Internet: (i.e. “googling”) The Internet offers a huge amount of information and data from all over the world. You need to develop skills to evaluate the information you see on the web.
15	How to evaluate what you find: Who is the author? Is the information objective? Is the information free? Is the information timely? Is it current? Is the information reliable? If it contains research does it include the data and an explanation of the research methods? Is there a bibliography attached?
16	Business Research Guides-good resource for reliable web content: http://www.csulb.edu/library/subj/business links to recommended, pre-selected web resources on a variety of business topics Marketing & Advertising section covers all variety of secondary sources in marketing lists a mix of print and electronic sources of information includes information on how to Find Ads