1	Marketing 470 www.csulb.edu/library
2	Susan B Jackson Business Librarian sjackso4@csulb.edu Please use email to contact me I am off campus during July & August Please go to the Reference Desk for assistance in July & August
3	CSULB Library Home Page Access to research databases through the Library’s Electronic Resources Instructions on how to Connect from Home Find Books: which leads you to COAST, our online catalog Find Articles: or click on Research Databases By Topic or By Title Research Guides
4	COAST: the Library’s online catalog Contains materials that the CSULB Library owns COAST tells you where an item is located and if it is checked out Start with keywords to find material Create a Library password/pin on COAST and View Your Library Account
5	If you need material NOT available at the CSULB Library Link+ (books only): Allows you to search about 38 other libraries’ catalogs Request electronically Books arrive in 3-5 working days Pick up the books you request at the Library’s Circulation Desk ILLiad (InterLibrary Services): Allows you to request both books (not found in Link+) and journal articles Materials arrive in 7-10 days So plan ahead
6	Research Strategy Create a clear statement of your topic Identify concepts and keywords Use AND to narrow your search statement Use OR to broaden your search statement Think of synonyms and alternate spellings If the database uses subject headings look at them to help you find other relevant material
7	ABI Inform Complete Premiere business research database Full-text articles from local and regional news, business tabloids, magazines, daily newspapers, wire services, trade & industry publications, and worldwide business journals Coverage begins in 1971
8	PsycInfo Contains citations and summaries of scholarly journal articles, book chapters, books, and dissertations in psychology and other related subject fields back to the 1800’s up to the current date Some links to full-text articles Use the SFX tab to find out if the CSULB Library has the item
9	Sociological Abstracts Access to international literature in sociology and related disciplines in the social & behavioral sciences Coverage from February 1963 to date
10	Datamonitor Industry Reports Reports based on primary research with industry panels and consumers Includes information on market segmentation, market growth and pricing, competitors and products, and forecasts International in scope
11	Snapshots Market Research North America Unique source for market research data Concise business information including market size, market segmentation, market shares, market-share weblinks, market distribution, market forecasts, and socio-economic data Contains graphs and charts
12	Research Guides http://www.csulb.edu/library/subj/subj-index.html Links to recommended, pre-selected web resources Business - Marketing & Advertising guide covers secondary sources in marketing and how to Find Ads Statistics – United States and the World guide includes census data, city data and community information
13	Research on the Internet (i.e. “googling”) The Internet offers a huge amount of information and data from all over the world. You need to develop skills to evaluate the information you see on the web.
14	How To Evaluate What You Find Who is the author? Is the information objective? Is the information free? Is the information timely? Is it current? Is the information reliable? If it contains research does it include the data and an explanation of the research methods? Is there a bibliography attached to the document?
15	Always Cite Your Sources Direct quotes Paraphrases Ideas Sayings or quotations that are not familiar Facts that are not “common knowledge” Statistics