1	DEEP WEB RESEARCH Library Information for IS 301 Students http://www.csulb.edu/library
2	Susan B Jackson Business Librarian sjackso4@csulb.edu Please use email to contact me. Use one of the following subject lines in your email: research help or business student or student needs help.
3	The Library can offer: Entrance into the “DEEP WEB”. One-on-one appointments with business librarians. Free InterLibrary Services for any research materials you need that are not currently available at CSULB.
4	Some Library Terminology: Abstract: a summary of a journal article Citation: the information you need about the journal article in order to find it
5	More Library Terminology: Database: a collection of information that can be retrieved by a computer allows users to get specific articles by using subjects, keywords, or authors most article databases the CSULB Library subscribes to costs money Peer-reviewed or scholarly journal: journal written for students, scholars, and researchers reports original research contains signed articles little or no advertising articles will have a reference list or bibliography
6	Types of Periodicals Scholarly Journals: plain, formal appearance possibly with graphs & charts but no glossy pictures few or no advertisements narrow focus with lengthy articles that have a bibliography Trade Publications: Industry setting in color & glossy appearance trade related advertising moderate length articles containing industry information i.e. new products, industry trends, and organizational news Popular Magazines: flashy, in color & glossy appearance short articles about personalities, news, opinions & general information with many advertisements articles might not have bibliographies or author’s name attached
7	COAST: the Library’s online catalog Contains materials that the CSULB Library owns: books, videos, ebooks, ejournals, journals, government documents, reserve material etc. COAST tells you where it is located and if it is checked out Start with keywords to find material Create a Library password/pin on COAST and View Your Library Account http://coast.library.csulb.edu
8	If you need material NOT available at the CSULB Library: Link+ (books only): allows you to search about 38 other libraries’ catalogs request electronically books arrive in 3-5 working days pick up the books you request at the Library’s Circulation Desk ILLiad (InterLibrary Services): allows you to request both books (not found in Link+) and journal articles materials arrive in 7-10 days so plan ahead
9	Research Strategy Create a clear statement of your topic Identify concepts and keywords Use AND to narrow a search statement Use OR to broaden a search statement Think of synonyms and alternate spellings If the database uses subject headings look at them to help you find other relevant material
10	The DEEP WEB Also known as the invisible Web or the hidden Web. Defined as Web content that can be found in searchable databases. In essence, the deep Web is the records that are contained in these fee-based databases. You have to pay to get into the deep Web BUT CSULB students can access these databases FREE from the Library’s Electronic Resources page. The University Library purchases these databases for your use.
11	Start with ABI Inform Complete ABI Inform Complete: premiere business research database full text articles from local and regional news, business tabloids, magazines, daily newspapers, wire services, trade & industry publications, and worldwide business journals allows researcher to sort results list by type of publication (scholarly, popular, trade, newspaper) coverage begins in 1971
12	More full text article databases: Factiva: nearly 8,000 publications in 22 languages (newswires, newspapers, magazines, trade journals, and media transcripts) Lexis Nexis Academic Universe: major newspapers, magazines, and newswires international sources use GUIDED SEARCH to allow more flexibility in your search request
13	Finding country information: Business Monitor Online: covers up to 175 markets worldwide provides daily alerts and news stories, country risk ratings, economic analyses and forecasts contains market research and forecast reports covering 14 industries in 55 countries and a database of thousands of multinational companies CountryWatch: in-depth reviews of about 190 countries, including geographical, political, economic, corporate, and environmental information Mergent Online: using the Country Profile option on the search screen you can search by country for statistical data and a country map Stat USA: business, economic, and international trade information provided by the U.S. government click on Globus & NTDB and page down to click on Country Commercial Guides or Country Background Notes
14	Use TableBase to find statistics: TableBase: offers tabular data on companies, industries, products, and demographics international in scope and covers more than 90 industries sources for tables include journals, magazines, trade publications, privately-published statistical annuals, nonprofit research groups, government agencies, and international organizations
15	Research on the Internet (i.e. “googling”) The Internet offers information and data from all over the world. Because there is so much information available you need to develop skills to access and evaluate the information you see on the web. Superior resources can sit next to inferior ones.
16	How to evaluate what you find Who is the author? Is the information objective? Is the information free? Is the information timely? Is it current? Is the information reliable? If it contains research does it include the data and an explanation of the research methods? Is there a bibliography attached?
17	Citing Your Sources Using another person’s ideas, expressions, opinions, facts, or quotations has to be documented. One way to document this is to take good notes while you are conducting your research. Identify information that you are taking from your sources and write down the page number and author or title of the source. Keep a working bibliography so you will be able to go back to all your sources. This will also make the “works cited” section of your papers easier to create.
18	Always Cite direct quotes paraphrases ideas sayings or quotations that are not familiar facts that are not “common knowledge”
19	Citing Your Sources From the Library’s web site click on Research Guides Scroll down the page to the heading: General Research and Writing Guides See the option Style Manuals and Citation Methods