BSAD 118 Fall Quarter Final Group Project

Revised on Oct. 26, 2005

  1. This project is worth 35 points toward the total 100 points
  2. Each group can have no more than 5 members
  3. Each member may receive different grade that is given to the group if a peer evaluation is given.
  4. Each group should conduct market survey, develop a marketing plan, which include both traditional marketing and electronic marketing or integration of both using the tools and theories that we have covered in class.
  5. Each group should
    1. Prepare a market survey (at least 5 pages) due on December 1th ,2005 (part 1)
    2. Prepare a written proposal (including part 1, total 15 - 20 pages) due at the end of your 15 minute presentation
  6. Each written proposal should include at lease the following sections
    1. Part 1 (due on Dec 1th, 2005)
        1. Introduction
        2. Current marketing survey and studies
          1. Total market size
            1. Distribution channels
            2. Product lines
            3. Branding Strategies
          2. Players
            1. Name
            2. History
            3. Market share
            4. Technology and other advantages
          3. The industry
            1. Technology barrier
            2. Government regulations
            3. Taxation
            4. Environmental concerns
            5. Patent, intellectual properties
            6. Manufacturing technologies
          4. Financial Analysis
            1. Costs
              1. Fixed costs (Initial investment)
              2. Variable costs (Product cost breakdowns)
                1. Materials
                2. Labor
                3. Other expenses
              3. Other costs
            2. Revenue
              1. Sales
              2. Services
              3. Other income
            3. Breakeven point
            4. Return on Investment
    2. Part 2 (due at the presentation Dec 8th, 2005)
        1. Proposed new marketing strategy (traditional and electronic)
        2. Execution plan
        3. Conclusion
  7. The group project grade will be assigned based on
    1. Market survey, proposal ideas, innovation and creativities. (40%)
    2. Execution Plan and feasibility (30%)
    3. Presentation (clear and to the point) (30%)