The mission of the Marketing Department is to foster, promote, and disseminate marketing knowledge through ethical high quality undergraduate, graduate, and professional instruction, scholarly contributions, and active service to the University, profession, and community. Within this context, it is the primary goal of the Marketing Department to produce highly marketable graduates equipped with state-of-the-art marketing knowledge and critical thinking skills. Instruction will include but is not limited to lectures, case analysis, class discussion, and hands-on application projects (active learning). Major marketing concepts and tools appropriate to each course will be presented. The content of all marketing courses will be up-to-date and all course materials will be appropriate to courses taught.

The Department of Marketing provides the College of Business Administration courses in Marketing and faculty who teach International Business. The mission of the department is to provide academically rigorous instruction in traditional, contemporary, and emerging marketing theory, research, and practice and to stimulate student interest in marketing studies in particular and lifelong learning in general.

Student learning goals and objectives in the Department of Marketing and the College of Business Administration are generally summative. That is, they occur as a function of the overall curriculum rather than solely as a result of a single class. Thus, specific objectives are not assumed to be outcomes of individual courses, although clearly individual courses vary in their contribution to the attainment of specific outcomes. With that understanding, contribution to the attainment of the following subset of Marketing goals is a particular focus of this course: