Marketing Management 494
Spring 1998 Group Project

Each team is to act as a consulting group and present your findings to a "management" team that will represent the company. Thus, not only is the group that is presenting expected to prepare the case but the groups that will be listening are also expected to prepare the case and to assume the role of management AND to be prepared to ask questions at the appropriate times. The presenting group will be graded on their presentation and the management team will be able to earn participation points.