PSYCHOLOGY MASTER'S THESIS ABSTRACT

Melanie J. Wetzel

MA-Research
December 2002

Multiple Text-Based Asynchronous Communication Tools in Effective Online Communities

    The purpose of this research was to examine the uses of multiple online asynchronous communication tools.  Media Richness Theory states that all communication media may be placed on a continuum from rich to lean, based on their ability to support richer communication situations.  Differences between listserver and threaded discussion communication were examined in existing online communities.

    It was predicted that online communities would interact more under the influence of equivocality than uncertainty.  It was also predicted that online communities would use the threaded discussion, because of their potential for sequentiality and reviewability, for rich interaction.  Participation was predicted to be higher on the listserver.

    This research found that listservers were used for rich interactions, and for community management.  The threaded discussions were used for community activity in situations of uncertainty.  Participation was higher, regardless of the tool, when leaders initiated communication.  Practical and theoretical implications of this research are discussed.

Psychology Department * CSULB * 1250 Bellflower Blvd. * Long Beach, CA  90840-0901 * 562-985-5001