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Legal Resources The State of California International Data Web Marketing & Design Career Planning

"If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours."
[Henry David Thoreau]
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This page complies a vast range of web sites that provide valuable (free) information, especially information that is useful to students. I appreciate learning about other similarly-oriented sites.

Library Materials and Databases

• You can locate materials owned by the CSULB Library via COAST: coast.csulb.edu.
• Go directly to csulb.edu/library/eref/eref.html on the CSULB Library's Home Page for a listing of available databases and access restrictions; including ABI/Inform, Academic Universe/Lexis-Nexis, Dow Jones, FirstSearch, Moody's International Company Data and PsycINFO.
• Click here to search COAST for a particular citation. Citation Linker is a new service that locates electronic versions.
• JSTOR offers full-text versions of 117 scholarly journals on-line. Subject areas covered include Anthropology, Asian Studies, Economics, Education, Finance, Mathematics, Sociology, Political Science, and Statistics. For a complete list of journals, go to jstor.org.
• FirstSearch accesses a suite of databases that cover a broad range of subjects. If you register with the library and use the library server, you can access FirstSearch without an authorization code and password. Click here to register.

California State University, Long Beach

• The home page for CSULB csulb.edu. Students should use the 'My CSULB' system for class schedules, registration, advising, catalogs, and more . . . .
• Visit Academic Computing Services' web site.
• The Web site for CSULB's College of Business Administration is csulb.edu/colleges/cba.
• Visit the Web page for the Marketing Department for information about courses, requirements for majors & minors, links to the Web sites of other Marketing faculty, etc.
• Marketing majors should visit the student chapter of the American Marketing Association.
• Software licensed by CSULB can be downloaded from the Software Depot (campus ID required).

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Reference Sites

• Academic researchers should check out 'in cites' for the latest in research, journal impact rankings, higher education rankings, and more.
• Answers.com uses the power and vast information-retrieval resources of the Internet to provide a dictionary, thesaurus, encyclopedia, and other reference works. The free software doesn't require a browser and works within any whatever software program you are using.
• Britannica.com offers the on-line Encyclopedia Britannica and a wealth of information spanning diverse categories (e.g., arts & entertainment; business & economy; health & medicine; law, government, politics; literature; and science, technology, math).  
• Guides to Grammar and Writing includes help for grammatical issues, tips on composition, and advice on English usage (e.g., Using Commas, Capitalization).
• "How-to" sites offer advice to many of life's nagging questions. Consult learn2.com and askme.com.
• For an on-line dictionary, go to onelook.com.
• Merriam-Webster has an on-line dictionary and thesaurus at merriam-webster.com.
• The on-line version of the Farmers' Almanac (almanac.com) provides a virtual calendar where you can learn more about moon calendars, planting charts, recipes, weather predictions, and more.
• Mapquest (mapquest.com) maps out information for millions of world-wide locations.
• A wide variety of reference sites are compiled at refdesk.com/. The one drawback of this site is that it is almost too comprehensive -- it lumps dictionaries, newspapers, software downloads, etc. 
• Need to translate text or a web page from English to another language? Check out: Altavista's babelfish, Google's translate, dictionary.reference.com, and travlang.com.
• The Statistics Division of UNSTATS compiles statistics from many international sources and produces global updates, including the Statistical Yearbook and yearbooks in specialized fields of statistics.

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General Information

• Addresses and phone numbers: switchboard.com; bigbook.com.
• Domestic and International Directories: usa.com.
• The Advertising Club of Los Angeles sponsors internship programs for students, and more . . . .
• The American Marketing Association has a variety of resources on their site.
• Gibson Research Corporation's site tests your PC to see if your privacy or data security are at risk and offers easy ways to prevent your PC from being invaded.
• "How-to" sites offer advice to many of life's nagging questions. Consult ehow.com, learn2.com, and askme.com.
• Tired of telemarketing calls??? Get your phone number on the 'Do Not Call Registry'.
• For the official United States time, go to time.gov.
• A great source of software updates and other computer-related goodies is: askwoody.com.

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Advertising/Marketing/Business

• AC Nielsen (Specializes in consumer products and services. Access to free reports).
• Ad Critic provides an on-line library of television commercials and movie trailers that can be viewed and downloaded.
• Advertising Age (A good source of marketing/advertising data). A more local viewpoint Adweek.
• The Advertising Club of Los Angeles has numerous resource links for those interested in advertising, including student internship programs.
• Advertising & Marketing Review provides information resources and free downloads from the Department of Commerce (including the 1996 Statistical Abstract).
• The American Association of Advertising Agencies (AAAA) provides updates on legislation, links to advertising and government agencies (e.g., ARF, BBB, FTC), and more.
• American Demographics(owned and operated by Advertising Age) is a valuable source for demographic information (trends, etc.).
• The American Marketing Association has a variety of resources on their site.
• For information on Cable TV (ad revenues, programming, trends), check out the Cabletelevision Advertising Bureau (CAB).
• J. Scott Armstrong (Wharton School of Business) has created a site full of useful resources pertaining to 'Advertising'. This site has received the MERLOT Award for Exemplary Online Learning Resources as Best Internet Site in Business Education Award [August 2004].
• The CSULB Library's web includes links to a variety of business-related sites, including an on-line library of marketing-related sources (e.g., advertising and media, consumer behavior and attitudes, demographics, international trade, market research).
• Communication Arts web site includes production contacts, job listings, examples of print ads and TV commercials, and biographies of creative masters.
• Gallup, the longtime administrator of major public opinion polls offers opinion poll results and special reports.
• Gartner (Formerly known as Dataquest) Specializes in information technology industry news and analysis. Some executive summaries of research available -- prior registration required).
• Guideline gives brief synopses of newer reports (e.g., market intelligence reports, market share data, and product market summaries) from this research firm and tells where older ones are available.
• IEG is probably the best source for data and information on sports, arts, event, and cause marketing. Many of IEG's reports cost money, but a free issue of their newsletter, the IEG Sponsorship Report, is available. Go to sponsorship.com. 
• The INMA Research page has links to a wealth of information/data bases. General categories include Media and Demographic Research, Advertising, Interactivity and Newspapers, Marketing and Promotion, Newspaper Associations, and Readership.
• The Journal of Interactive Advertising is available on-line.
• A valuable resource for industrywide advertising spending data can be found at McCann-Erickson Worldwide's Resource Center.
• Mplans has free samples of marketing plans along with assistance for plan developers..
• Need assistance with Media Planning? Check out: (1) The Department of Advertising at the University of Texas at Austin; (2) SRDS' 'Support Services' page; (3) MediaPost; (4) MediaWeek; (5) Media Life; and (6) Arbitron.  A good 'media primer' is at admedia.org. For current viewership and readership statistics, review: AAAA Survey of TV Production Costs; Arbitron's Redbook 2007.
• The National Bureau of Economic Research (NBER) offers research aimed at promoting a greater understanding of how the economy works.
• News America offers a variety of FSI (SmartSource), in-store, and merchandising programs.
• Print ads from magazines and newspapers are presented by the Hartman Center for Sales, Advertising, & Marketing History and also from Ad*Access.
• Research Data Design (RDD) offers their 'Pulso Hispano Whitepaper' which tracks Hispanic Americans in the top 10 Hispanic markets.
• South-Western College Publishing has developed a resource site (Centage Learning) to accompany their Marketing textbooks.
• Stat-USA is produced by the US government and provides business, economic, and international trade information(authorization: OO61A; password: 70061A). You can access it via the CSULB Library Reference Page.
  Interested in data on teens?
• TRU is one of the best teen research companies on the Web. For qualitative information, check out the message board at IGN.com.
• Television info (stats on broadcast, cable, VCRs, etc.) is plentiful from the TV Bureau of Advertising.
  Need TV commercials??? Go to adcritic.com, youtube.com, or adflip.com. Spike.com (Ifilm) is another great source for movie clips and ads, including Super Bowl archives. Fifty years of Cola-Cola TV spots are available on-line from the Motion Picture Archives at the Library of Congress.
• The Statistics Division of UNSTATScompiles statistics from many international sources and produces global updates, including the Statistical Yearbook and yearbooks in specialized fields of statistics.

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Demographics/Lifestyles

• American Demographics (This publication is now owned and operated by Advertising Age).
  Federal Government's Web site, fedstats.gov, provides data on population, wages, consumer prices, unemployment, links to other data sites, etc.
• Gallup, the longtime administrator of major public opinion polls offers opinion poll results and special reports.
• US Census Bureau Gazetteer (You can extract data by location from the US Census of Population and Housing.)
• Statistical Abstract of the United States (A searchable version of this best selling reference).
• Stat-USA is produced by the US government and provides business, economic, and international trade information (authorization: OO61A; password: 70061A). You can access it via the CSULB Library Reference Page.
• Statistics.com provides a wealth of statistical data across numerous business disciplines.
  Interested in data on teens?
• TRU is one of the best teen research companies on the Web. For qualitative information, check out the message board at IGN.com.
• For information about consumer lifestyles (psychographics), go to sric-bi.com.

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Legal Resources

• GindyLaw offers links to sites specializing in copyright, trade mark, and patent law. This site also provides assistance for tax-related issues and electronic commerce.
• For information and web sites dealing with advertising law and ethics, visit the Advertising Department at the University of Texas at Austin.
• Legaldocs.com allows you to prepare legal documents on-line (many are free).
• The United States Copyright Office offers a variety of information on-line (e.g., copyright records, copyright-related legislation, publications/documents), including international copyright information.

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The State of California

• The State of California: my.ca.gov.
• City of Long Beach: ci.long-beach.ca.us.
• LA County: lacounty.info.
• Orange County: oc.ca.gov.

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International Data

• Asian countries with Web sites include Hong Kong (gov.uk) and Thailand (siam.net/index.html). Mobal has compiled a variety of resources for those interested in China.
• Frost and Sullivan (Description of this international marketing consulting firm, publication lists, etc.).
• If you are interested in Japan and Japanese consumers (e.g., demographics, values, Internet usage), check out GlobalLINK's home page.
• International Business Resources on the web: ciber.msu.edu/.
• Mintel Marketing Intelligence (A major analyst of the UK consumer markets. The site lists reports by topic.).
• The Statistics Division of UNSTATS compiles statistics from many international sources and produces global updates, including the Statistical Yearbook, and yearbooks in specialized fields of statistics.

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Internet Marketing & Web Design

• Admedia has put their Internet Advertising Resource Guide on line. It covers a variety of topics, including planning, development, management, and research.
• To design your own business Web site for free, go to Hostway.com.
• Before making on-line purchases, check out BizRate.com and buy from businesses you can trust.
• For the latest information about Internet users and web marketers (e.g., demographics, spending behavior), visit clickZ.com.
• Gibson Research Corporation's site tests your PC to see if your privacy or data security are at risk and offers easy ways to prevent your PC from being invaded.
• HTML Dog is a good source for help with HTML and CSS code, including numerous online tutorials.
• The Industry Standard is a valuable resource for current information on Interactive Marketing, Internet Advertising, and related topics.
• Free resources for web designers are available from reallybig.com.
• Lynda Weinman has compiled a good batch of web design, web graphics, and web authoring tools.
• W3schools offers numerous online web building tutorials (e.g., HTML, XML, server scripting, browser scripting).

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Career Planning & Development

• Visit the CSULB Career Development Center's site for info on career-related workshops, etc.
• Jobs.com aims to match job opportunities with qualified job seekers. Special materials, Internet links, and other resources are specifically designed for students seeking to start their careers off on the right track.
• KnowThis has a broad range of marketing-related resources including those dealing with careers, employment, and starting/managing a business.
• Want a career in marketing? Check out careers-in-marketing.com. Finance majors should check out careers-in-finance.com.
• VaultReports contains a "vault" of information on career-related issues, including interviewing, resumes, internships, and schmoozing.
• Another site full of career-related links and information is sponsored by careers.wsj.com.

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Copyright © 2009 Pamela Miles Homer