Pamela Miles Homer, Ph.D.

Lee, Jonathan, and Pamela Miles Homer (2019), "Testing Moderation and Moderated Mediation of Intent in an Advertising-Adoption Link," competitive paper presented at the 50th Anniversary Conference of the Association for Consumer Research, Atlanta, GA, October 2019.

Homer, Pamela Miles, Rajeev Batra, Amitava Chattopadhyay, and Ryan Smith Elder, "The Impact of Ad Color on Brand Image Beliefs: The Role of Cognitive Factors," Special Session ("Visual Advertising: Paths to Persuasion"), Society of Consumer Psychology Conference, Atlanta, GA, February 2011.

Krishen, Anjala S., and Pamela Miles Homer, "Do Opposites Attract? Understanding How Oppositional Advertisements Work," working paper presented at the 2009 North American Conference of the Association for Consumer Research, Pittsburg, PA, October 2009.

Lee, Jonathan, Heungsun Hwang, and Pamela Miles Homer, "Developing a Media Basket: Using Simultaneous Two-Way Clustering of Multiple Correspondence Analysis," paper presented at the 2009 INFORMS Marketing Science Conference, Ann Arbor, Michigan, June 2009.

Moore, David J., Pamela Miles Homer, and Lynn R. Kahle, "Self-Brand Connections in a Gendered Sports Association: Marketing Implications," presented at the Inaugural Conference of the Sports Marketing Association, Gainesville, Florida, November 2003.

Moore, David J., and Pamela Miles Homer, "Self-Brand Connections: An Exploratory Study into Construct Validity and Gender Effects," presented at the Annual Conference for the Association for Consumer Research, Toronto, Canada, October 2003.

Brown, Steven P., Pamela Miles Homer, and J. Jeffrey Inman, "A Meta-Analysis of Relationships Between Ad-Evoked Feelings and Responses to Advertising," presented at the Annual AMA Winter Educators Conference, Austin, Texas, February 1998 (authors listed alphabetically).

Homer, Pamela Miles, and Rajeev Batra, "The Impact of Susceptibility to Normative Influence on the Relationship Between Consumer Personality and Brand Personality," presented at the Annual Winter Conference of the Society of Consumer Psychology, Florida, February 1997.

Homer, Pamela M., Lynn R. Kahle, Robert M. O'Brien, and David M. Boush, "Maslow's Value Hierarchy and Social Adaptation as Alternative Accounts of Value Structures," presented at the Advertising and Consumer Psychology Conference, sponsored by the Marketing Science Institute and the Society for Consumer Psychology, New York, New York, May 1993.

Kowert, Deborah W., and Pamela M. Homer, "Targeting Consumers Through Birth Order: A Match-up Hypothesis Explanation," presented at the 1993 Conference of the American Academy of Advertising, Montreal, Canada, April 1993.

Kahle, Lynn R., and Pamela M. Homer, "The Values of Seniors and Consumer Information Processing," presented at the annual meeting of the American Psychological Association, Boston, Massachusetts, August 1990.

Homer, Pamela M., "The Role of Source Expertise and Involvement in Consumer Processing of Radio Commercials," presented at the 1990 Conference of the American Academy of Advertising, Orlando, Florida, April 1990.

Tull, Donald S., and Pamela M. Homer, "Implicit Advertising Elasticities of Large Companies in the United States," presented at the 1989 Conference of the American Academy of Advertising, San Diego, California, March 1989.

Stout, Patricia A., Pamela M. Homer, and Bendadicta B. Burda, "The Effects of Zipping on Advertising Recall and Recognition," presented at the 1989 Conference of the American Academy of Advertising, San Diego, California, March 1989.

Beatty, Sharon E., Lynn R. Kahle, and Pamela M. Homer, "Personal Values and Gift Giving Behavior: A Study Across Cultures," presented at the Applied Consumer Psychology Workshop of the American Marketing Association and the American Psychological Association, Chicago, Illinois, December 1988.

Homer, Pamela M., "Affect and Maslow's Hierarchy: Does It Make You Mad?" presented at the annual meeting of the American Psychological Association, Atlanta, Georgia, August 1988.

Kahle, Lynn R., and Pamela M. Homer, "Social Values and Social Change: A Consumer Behavior Perspective on Political Cognition," presented at the eleventh annual scientific meeting of the International Society of Political Psychology, Secaucus, New Jersey, July 1988.

Stout, Patricia A., Pamela M. Homer, and Scott S. Liu, "Does What We See Influence What We Feel: Felt Emotions Versus Depicted Emotions in TV Commercials," presented at the American Psychological Association's Seventh Annual Advertising and Consumer Psychology Conference, New York, New York, May 1988.

Sukhdial, A.S., Lynn R. Kahle, Sharon E. Beatty, and Pamela M. Homer, "Ethnic Attitudes and Values Among Americans and Asians in America: Implications for Marketing Strategy," presented at the American Marketing Association Workshop, "Cultural and Subcultural Influences in Consumer Behavior and Marketing II," Chicago, Illinois, December 1987.

Beatty, Sharon E., Pamela M. Homer, and Lynn R. Kahle, "Problems with VALS in International Marketing Research: An Example from an Application of the Empirical Mirror Technique," presented at the annual meeting of the Association for Consumer Research, Boston, Massachusetts, October 1987.

Homer, Pamela M., and Robert M. O'Brien, "Using LISREL Models with Crude Rank Category Measures," presented at the annual meetings of the Pacific Sociological Association, Eugene, Oregon, April 1987.

Beatty, Sharon E., Lynn R. Kahle, Pamela M. Homer, and A. Giltvedt, "A Cross-Cultural Exploration of the VALS Typology," presented at the American Marketing Association Workshop, "Cultural and Subcultural Influences in Consumer Behavior and Marketing," Chicago, Illinois, December 1986.

Kahle, Lynn R., and Pamela M. Homer, "Surrealism as Nonverbal Communication in Advertisements: A Social Adaptation Theory Perspective," presented at the Advertising and Consumer Psychology Conference, sponsored by Division 23 of the American Psychological Association and Young & Rubicam, New York, New York, May 1986.

Beatty, Sharon E., Lynn R. Kahle, Pamela M. Homer, and S. Misra, "The Rokeach Value Survey and the List of Values: Methodological Comparisons," in H. Kassarjian (Chair), Trends in Research on Consumer Values. Symposium presented at the annual meeting of the American Psychological Association, Los Angeles, California, 1985.

O'Brien, Robert M., and Pamela M. Homer, "Corrections for Coarsely Categorized Measures: LISREL's Polyserial and Polychoric Correlations," presented at the annual meetings of the Pacific Sociological Association, Albuquerque, New Mexico, 1985.

Kahle, Lynn R., and Pamela M. Homer, "Androgyny and Midday Mastication: Do Real Men Eat Quiche?" presented at the annual meeting of the Association for Consumer Research, Washington, D.C., 1984.