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EDUCATION
Ph.D. Business Administration (Marketing emphasis), University
of California, Irvine, 1990.
M.B.P.A. Business & Public Administration, University of California,
Irvine, 1985.
B.S. English, Vanderbilt University, Nashville, TN, 1983.
ACADEMIC EXPERIENCE
August
2006-Present: Associate Dean for Accreditation, CSULB. Duties include
development of all policies related to accreditation; managing and
collecting information about faculty professional and academic
qualifications; overseeing the Assurance of Learning (AoL) process;
management of the CSU-BAT, a CSU-wide test used for assessment of student
learning; strategic planning. The College of Business Administration
was re-accredited in spring 2009.
September 2001-Present: Professor, CSULB.
October 2000-June 2001: Visiting Associate Professor,
University of California, Irvine.
July 1999-Present: Faculty Research Associate, Center for Research on
Information Technology in Organizations
(CRITO).
September
1996 to August 2001: Associate Professor, CSULB.
September 1990 to August 1996: Assistant Professor, CSULB.
September 1989 to August 1990: Assistant Professor, Chapman College, Orange,
California.
January 1989 to May 1989: Lecturer, California State University Fullerton.
SUBMISSION
Wolfinbarger,
Mary, Hope Schau and Mary Gilly, “It Don’t Come Easy: Overcoming Obstacles to Technology Use
within a Resistant Consumer Group,” revision submitted to Journal of Public Policy & Marketing
(September 2009).
PUBLICATIONS
Textbook
Hair, Joseph H., Mary F. Wolfinbarger, David J. Ortinau and Robert P. Bush
(forthcoming 2010), Essentials of Marketing Research, 2nd Edition, McGraw-Hill
Irwin.
Hair, Joseph H., Mary F. Wolfinbarger, David J. Ortinau and Robert P. Bush
(July 2007), Essentials of Marketing Research, 1st Edition, McGraw-Hill
Irwin.
Refereed Journal Articles
Celsi, Mary Wolfinbarger and Mary Gilly, "Employees as Internal Audience: How
Exposure to Advertising Affects Employees' Customer Focus" (forthcoming),
Journal of the Academy of Marketing Science (accepted September
2009).
Schau, Hope, Mary Gilly and Mary
Wolfinbarger, (2009) "Consumer Identity Renaissance: The Resurgence of
Identity-Inspired Consumption in Retirement,"
Journal of Consumer Research,
36 (August), 255-276.
Celsi,
Richard, Mary Wolfinbarger and David Wald (2005), "The Effects of
Earthquake Measurement Concepts and Magnitude Anchoring on Individuals’
Perceptions of Earthquake Risk," Earthquake Spectra, 21, 987-1008.
Min, Sam and Mary Wolfinbarger, (2005) "Do Early Movers, Clicks
and Mortars, and Generalists Prevail in e-Commerce?," Journal of
Business Research, 58, 1030-1039.
Wolfinbarger, Mary and Mary C. Gilly (2003),
"eTailQ: Dimensionalizing, Measuring and Predicting eTail
Quality," Journal of Retailing, 79, 183-198.
Witkowski,
Terry and Mary Wolfinbarger (2002), "Comparative Service
Quality: German and American Ratings Across Service Settings," Journal
of Business Research, 55 (November) 875-881.
Celsi, Richard and Mary Wolfinbarger (2002), "Discontinuous Classroom
Innovation: Waves of Change for Marketing Education," Journal
of Marketing Education, 24 (1), April, 64-72.
Celsi, Richard and Mary Wolfinbarger (2001), "Creating
Renaissance Workers in an Era of Convergence between Information Systems,
Marketing and Business Strategy: A Proposal ," Journal of
Education for Business, 76 (6), July/August, 308-312.
Wolfinbarger Mary and Mary Gilly (2001), "Shopping Online for
Freedom, Control and Fun," California Management Review, Winter,
43 (2), 34-55.
Gilly, Mary C., John Graham, Mary Wolfinbarger and Laura Yale (1998), "A
Dyadic Study of Interpersonal Information Search," Journal of the
Academy of Marketing Science, 26 (2), 83-100.
Gilly, Mary C. and Mary Wolfinbarger (1998), "Advertising's Internal
Audience," Journal of Marketing, 62 (January), 69-88.
Gilly, Mary C., Mary Wolfinbarger and Laura J. Yale (1997), "Topical and
Methodological Diversity in Consumer Behavior Research," Research in
Consumer Behavior, 8, 93-134.
Gilly, Mary C. and Mary Wolfinbarger (1992), "Does Advertising
Affect Your Nurses?" Journal of Health Care Marketing, 12
(September), 24-31.
Wolfinbarger, Mary and Mary C. Gilly (1991), "A Conceptual Model of the
Impact of Advertising on Service Employees: Influences on Organizational
Commitment and Service Quality," Psychology and Marketing, 8
(Fall), 215-237.
Marketing Science Institute's Working Paper Series
Wolfinbarger, Mary and Mary C. Gilly ( 2005), "How Firm Advertising Affects
Trust, Organizational Identification and Customer Focus,"
Working Paper,
Report #05-106,
Boston, MA: Marketing Science Institute.
Wolfinbarger, Mary and Mary C. Gilly (2002),
".comQ: Conceptualizing, Measuring and Predicting e-Tail
Quality," Working Paper, Report #02-100, Boston, MA: Marketing Science
Institute.
Gilly, Mary C. and Mary Wolfinbarger (1996), "Advertising's Second
Audience: Employee Reactions to Organizational Communications," Working
Paper, Report #96-116, Boston, MA: Marketing Science Institute.
Invited
Reviewed Journal Article and Book Chapter
Wolfinbarger,
Mary and Mary C.Gilly (2003), "Consumer Behavior," in The
Internet Encyclopedia, ed. Hossein Bigdoli, John Wiley.
Gilly, Mary C. and Mary Wolfinbarger, (2000), "A Comparison
of Consumer Experiences with Online and Offline Shopping," Consumption,
Markets and Culture, Vol. 4 (2), pp. 187-205.
Refereed Conference Presentations (with published full papers)
Gilly, Mary, Hope Schau and Mary Wolfinbarger (2003), "Seniors and the
Internet: Consuming Technology to Enhance Life and Family Involvement,"
Proceedings from the Home Oriented Informatics and Telematics (HOIT)
Conference, Irvine, CA, April 6-8, 2003, Section 6: Demographics and
the Internet, pp. 1-15. (Presented at HOIT, Irvine, CA, April 7, 2003).
Witkowski, Terry and Mary Wolfinbarger (2001), "The Formality Dimension
of Service Quality in Thailand and Japan," Advances in Consumer
Research, Eds. Mary C. Gilly and Joan Myers- Levy, Vol. 28,
pp. 152-160. (Presented in October 2000, Salt Lake City).
Witkowski, Terrence, Mary Wolfinbarger and Joachim Kellner (1997),
"Comparative Service Quality: German and American Ratings of Five
Different Service Settings," Proceedings of the Sixth Symposium on
Cross-Cultural Consumer and Business Studies, Scott M. Smith, ed., Provo, UT:
Brigham Young University, pp. 290-296.
Wolfinbarger, Mary and Mary C. Gilly (1996), "An Experimental
Investigation of Self-Symbolism in Gifts," in Advances in Consumer
Research, Kim P. Korfman and John G. Lynch, Jr., eds., Vol. 23 (Provo,
UT: Association for Consumer Research) pp. 458-462.
Wolfinbarger, Mary and Laura Yale (1993), "Three Motivations for Giving:
Experiential, Obligated and Practical Motivations," in Advances in
Consumer Research, Leigh McAlister and Michael L. Rothschild, eds., Vol.
20 (Provo, UT: Association for Consumer Research), 520-526.
Wolfinbarger, Mary and Mary C. Gilly (1991), "The Influence of Gender on
Gift Giving Attitudes (or, Are Men Insensitive Clods?)," in Proceedings
of the Gender and Consumer Behavior Conference, Janeen Arnold Costa, ed.
(Provo, UT: Association for Consumer Research), 223-231.
Wolfinbarger, Mary (1990) "Motivations and Symbolism in Gift-giving
Behavior," in Advances in Consumer Research, Marvin E. Goldberg,
Gerald Gorn and Richard W. Pollay, eds., Vol. 17 (Provo, UT: Association
for Consumer Research), 699-706.
Refereed Conference Presentations
Wolfinbarger, Mary F. , Gilly, Mary C. , Schau, Hope. "Language Usage and
Socioemotional Content in Online vs. Offline Focus Groups," American
Marketing Association, Austin, TX. (February 17, 2008).
Celsi, Richard and Mary Wolfinbarger (2007), "An Exploration of Risk
Dimensionality Inclusive of Natural Hazards," 59th Annual Meeting of
Earthquake Engineering Research INstitue, Seismic Challenges in a Changing
Urban Environment, Feb 7-12, 2007, Los Angeles, CA (Poster Session and
Abstract in Proceedings).
Wolfinbarger, Mary (2007),"Marketing Research 2.0," Academy of
Marketing Science, Coral Gables, Florida, May 24, 2007 (Special Session).
Gilly, Mary , Hope Jensen Schau, Mary Wolfinbarger (2006), Independence and Connectedness: Designing Internet Access to
Meet the Needs of Seniors, Aging by Design Conference,
Bentley College, Boston, MA, October 23-24.
Celsi, Richard, Mary Wolfinbarger and David Wald, (2004), "The Effects
of Magnitude Anchoring, Earthquake Attenuation Estimation, Measure
Complexity, Hubris, and Experience Inflation on Individuals’ Perceptions of
Felt Earthquake Experience and Perceptions of Earthquake Risk,"
Marketing and Public Policy Conference, May 20-22, Salt Lake City, Utah (also
published as a long abstract).
Wolfinbarger, Mary and Hope Jensen Schau (2003), "Bonding
through Cultural Subversion: Consumers’ Connectedness with the The
Simpsons” Association for Consumer Research's 2003 conference
(as part of a special session with Cristel Russell, Andrew Norman and Al
Muniz entitled "Consuming Television: Connectedness and Community in
Broadcast Media"), October 2003 (also published as a long abstract).
Wolfinbarger, Mary and Mary Gilly (2002), "Exploring the
Influence of a Firm's Marketing Efforts on an Internal Audience:
A Multidiscipline Approach to Understanding Research Issues and Direction in
the Area of Corporate Brand Equity," (Special Session with Chris Pullig,
Mark Speece, Mary Jo Hatch, Majken Schultz and James G. Maxham III), 2002
American Marketing Association Conference, August 3-6, San Diego California.
Wolfinbarger, Mary and Mary Gilly (2001), "Nibbling on the Net: Are We
Having Fun Yet?," in Special Session: Qualitative
Research Perspectives in Computer Mediated Environments (with Hope
Schau, Al Muniz and Thomas O'Guinn), Advances in Consumer Research, Association
for Consumer Research Conference, Eds. Mary Gilly and Joans Meyer-Levy, p.
326 (presented in October 2000, Salt Lake City, Utah) (also published as a
long abstract).
Celsi, Richard and Mary Wolfinbarger
(2000), "The Evolving IT-Marketing-Strategy Relationship: Will Business
Schools Meet the Need?" 2000 Americas Conference on Information Systems (AMCIS 2000), August
10-13, Long Beach, CA (named best paper, e-commerce curriculum mini-track,
published as a long abstract).
Wolfinbarger, Mary and Mary Gilly (2000), "Motivations for Online
Shopping," 2000 Americas Conference on Information Systems (AMCIS 2000),
August 10-13, Long Beach, CA (published long abstract).
Celsi, Richard and Mary Wolfinbarger (2000), "A Conceptual Taxonomy of
Technology Adoption and Diffusion in the Classroom," 2000 Americas
Conference On Information Systems (AMCIS 2000),
August 10-13, Long Beach, CA (published long abstract).
Wolfinbarger,
Mary (1999), "e-QUAL: A Proposal for the Development of the Measurement
of Customers' Perceived Quality of e-Commerce Experiences," COTIM
Third International Conference, hosted by The Research Institute for
Telecommunication and Information Marketing (RITIM), September 26-29,
Providence, Rhode Island (published long abstract on CD-ROM).
Wolfinbarger, Mary and Mary Gilly (1999), "Advertising Decision
Makers" Beliefs About How Service Employees Respond to Organizational
Advertising," American Marketing Association's Annual
Frontiers in Services Marketing Conference, October 21-22, 1999, Vanderbilt
University, Nashville,Tennessee.
Other Publications and Presentations
(delivered to scholarly organizations, but not refereed)
Wolfinbarger, M. F., CSU Assessment Coordinators' Meeting, "The CSU Business
Assessment Test (BAT)," Cailfornia State University, Fullerton, Fullerton,
CA. (March 19, 2008).
Wolfinbarger, M. F., Annual CSU-ABD (Association of Business Deans), "CSU
Business Assessment Test (CSU-BAT)," CSUABD, Sacramento, CA. (February 22,
2008).
Wolfinbarger, Mary, Hope Schau and Mary Gilly (2005), "Keeping up with
the Times: Innovation and Usage in Later Adopting Segments," Progress
Report and presentation to CRITO, at University of California, Irvine, (June
16).
Wolfinbarger, Mary, Mary Gilly and Hope Schau (2004), "Household
Decision Making at a Distance: Enhancing Relationships via Technology,"
Presentation to Center for Research on Information Technology in
Organizations," University of California Graduate School of Management
(January).
Wolfinbarger, Mary, Hope Schau and Mary Gilly (2002), "Seniors and the Internet: Consuming
Technology to Enhance Life Involvement," Progress Report (CRITO),
Center for Research on Information Technology in Organizations,
University of California Graduate School of Management (May).
Wolfinbarger, Mary and Mary Gilly (2002), ".comQ: Conceptualizing,
Measuring and Predicting e-Tail Quality," invited talk at California
State University, Northridge, (April 5).
Wolfinbarger, Mary and Mary Gilly (2002), ".comQ: Conceptualizing,
Measuring and Predicting e-Tail Quality," (CRITO), Center for Research
on Information Technology in Organizations, (February 5), University of
California Graduate School of Management.
Wolfinbarger, Mary and Mary Gilly (2001), ".comQ:
Conceptualizing, Measuring and Predicting e-Tail Quality," Ph.D. Student
Research Colloquium, University of California Graduate School of
Management (May 18).
Wolfinbarger, Mary and Mary Gilly (2000), Corporate Roundtable Discussion,
"Consumer's Perceived Quality of E-Commerce Experiences," CRITO (Center for Research on Information Technology in
Organizations), (January 21).
Wolfinbarger, Mary and Mary Gilly (2000), "e-Qual: A Measure of
Consumer's Perceptions of e-Commerce Quality," CRITO (Center for
Research on Information Technology in Organizations), (June 16).
Wolfinbarger, Mary and Mary C. Gilly (2000), "Progress Report:
Consumer's Perceived Quality of E-Commerce Experiences," CRITO (Center
for Research on Information Technology in Organizations), January.
Wolfinbarger, Mary and Mary C. Gilly (2000), "Progress Report:
eQual: A Measure of Consumer's Perceptions of eCommerce Quality,"
June.
Wolfinbarger, Mary and Richard Celsi (1999), "Everything You Wanted to
Know About Your Department Self-Study, But Were Afraid to Ask,"
presented at CBA Teaching Symposium.
Other
Presentations:
Gilly,
Mary C. and Mary Wolfinbarger, "How Do UCIMC
Employees Respond to UCIMC Advertising?," Presentation to UCIMC
employees, Orange, CA, September 24, 2003.
GRANTS
June 2003: Wolfinbarger, Mary, Hope Jensen Schau and Mary
Gilly. "Senior Adoption of the Internet." Awarded
$15,000 by Center for Research on Information Technology and Organizations
(CRITO).
June 2003: Gilly, Mary, Hope Jensen Schau and Mary Wolfinbarger.
"Household Decision Making at a Distance," Awarded 15,000 by Center
for Research on Information Technology and Organizations (CRITO)
June 2001: Gilly, Mary, Hope Jensen Schau and Mary Wolfinbarger,
"Increasing Seniors' Independence and Connectedness via the Internet:
Opportunities for Business," Awarded .$10,000 by Center for Research on Information Technology and Organizations
(CRITO).
June 1999: Gilly, Mary and Mary Wolfinbarger, "e-QUAL: Developing a
Measure of e-Commerce Quality." Awarded $50,000 by Center for
Research on Information Technology and.Organizations (CRITO).
June
1999: Wolfinbarger, Mary and Mary Gilly, "An Empirical Assessment of the Impact of Advertising on Employees."
Awarded $11,500 by Marketing Science Institute.
January 1993: Mary Gilly and Mary Wolfinbarger,
"The Impact of Advertising on Employees." Awarded $7000 by the
Marketing Science Institute to investigate the impact of advertising on
employees.
CSULB AND CBA REPORTS, RESEARCH, and CONSULTANCY
Chair of Campus Ad Hoc committee that designed research
and wrote "Faculty Attitudes Toward Merit Pay,"
Report for CSULB Academic Senate and Presentation to CSULB's FPPC
(Fall-Spring 1998).
Member AACSB Re-Accreditation Team, primarily responsible
for writing the Intellectual Contributions section of the AACSB Report
(Spring 1998).
Marketing Department Self-Study and Alumni Survey, Responsible for
questionnaire design, data collection and analysis; primarily wrote chapters
on Outcomes Assessment, Curriculum and Diversity; edited entire report;
presented findings to AACSB team; composed e-mail list of alumni and posted
selected report findings on an alumni web site (Fall 1998-Spring 1999).
Consultancy with Newt Margulies, Mo Moustafa, and Richard Celsi (Summer
1999), Developed Assessment Plan for College of Business Administration.
AREAS OF TEACHING EXPERIENCE
Internet Marketing
Marketing Research
Principles
of Marketing
Promotions
Advertising
Services Marketing
Consumer Behavior
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