| student_id | exam1 | Exam 1 | Buzz | Pre-test | Dirtbag | Consumer | exam 2 | Exam 2 | Adoption | Branding | Pricing | Exam 3 | Exam 3 | Overall | Semester | Semester |
| raw | final (+9) | (1 percent) | Segments | Dissatisfaction | raw | final | iPhone | QSR | Assign | Raw | (+13) | in-class | Grade | Grade | ||
| 004962358 | 79 | 88 | √√ | 59 | √√ | √+ | 85 | 95 | √√ | √√ | 2 | 81 | 95 | 8 | 95.0 | A |
| 005276347 | 78 | 87 | √√ | 68 | √+ | √√ | 81 | 91 | √√ | √ | 2 | 82 | 96 | 8 | 93.6 | A |
| 001242681 | 84 | 93 | √√ | 68 | √+ | √√ | 76 | 86 | √√ | √√ | 1.75 | 74 | 88 | 8 | 91.4 | A |
| 005766837 | 67 | 76 | √√ | 77 | √√ | √√ | 85 | 95 | √√ | √√ | 2 | 77 | 91 | 8 | 90.2 | A |
| 005282535 | 73 | 82 | √+ | 82 | √√ | √√ | 81 | 91 | √√ | √√ | 2 | 75 | 89 | 8 | 90.1 | A |
| 005998315 | 79 | 88 | √+ | 45 | √√ | √+ | 70 | 80 | √√ | √√ | 2 | 76 | 90 | 9 | 89.8 | A |
| 005609459 | 84 | 93 | √√ | 55 | √+ | √√ | 67 | 77 | √√ | √ | 2 | 72 | 86 | 8 | 88.3 | B |
| 000148861 | 70 | 79 | √ | 59 | √√ | √√ | 75 | 85 | √ | √+ | 2 | 76 | 90 | 8 | 87.7 | B |
| 002382599 | 73 | 82 | √√ | 50 | √+ | √++ | 75 | 85 | √ | √+ | 2 | 64 | 78 | 10 | 87.0 | B |
| 004060327 | 75 | 84 | √+ | 55 | √ | √√ | 72 | 82 | √√ | √+ | 2 | 63 | 77 | 9 | 85.3 | B |
| 004671444 | 71 | 80 | √+ | 68 | √√ | √+ | 69 | 79 | √ | 2 | 69 | 83 | 9 | 85.1 | B | |
| 004407180 | 70 | 79 | √ | 64 | √+ | √√ | 73 | 83 | √+ | √+ | 69 | 83 | 10 | 85.0 | B | |
| 003439083 | 73 | 82 | √+ | 59 | √√ | √+ | 68 | 78 | √ | √+ | 2 | 61 | 75 | 10 | 84.0 | B |
| 002868695 | 74 | 83 | √+ | 55 | √ | √√ | 71 | 81 | √√ | √+ | 2 | 59 | 73 | 9 | 83.5 | B |
| 004271538 | 70 | 79 | √√ | 55 | √√ | 62 | 72 | √√ | √√ | 2 | 74 | 88 | 8 | 83.2 | B | |
| 005105891 | 69 | 78 | √√ | 64 | √+ | √+ | 73 | 83 | √√ | √√ | 2 | 59 | 73 | 9 | 82.7 | B |
| 002833634 | 66 | 75 | √+ | 77 | √+ | 67 | 77 | √√ | √+ | 2 | 63 | 77 | 10 | 82.3 | B | |
| 005995988 | 64 | 73 | √+ | 73 | √√ | √+ | 70 | 80 | √√ | 2 | 66 | 80 | 9 | 82.3 | B | |
| 004606197 | 74 | 83 | √√ | 77 | √+ | 66 | 76 | √√ | √√ | 2 | 63 | 77 | 8 | 82.2 | B | |
| 003578846 | 64 | 73 | √√ | 64 | √√ | √√ | 64 | 74 | √√ | √√ | 2 | 71 | 85 | 8 | 81.0 | B |
| 003386186 | 72 | 81 | √√ | 64 | √+ | √√ | 62 | 72 | √ | 2 | 60 | 74 | 8 | 79.6 | B | |
| 005288229 | 60 | 69 | √+ | 41 | √√ | √+ | 66 | 76 | √ | √+ | 67 | 81 | 10 | 79.2 | C | |
| 003699525 | 77 | 86 | √+ | 64 | √√ | 62 | 72 | √√ | 2 | 59 | 73 | 6 | 78.7 | C | ||
| 004935955 | 74 | 83 | √+ | 55 | √ | √√ | 61 | 71 | √√ | √+ | 59 | 73 | 9 | 78.5 | C | |
| 004062459 | 56 | 65 | √ | 32 | √+ | √√ | 60 | 70 | √+ | √+ | 2 | 66 | 80 | 10 | 78.0 | C |
| 002958577 | 63 | 72 | √ | 68 | √√ | √√ | 67 | 77 | √ | √+ | 2 | 55 | 69 | 8 | 76.8 | C |
| 005189468 | 64 | 73 | √√ | 0 | √+ | √√ | 55 | 65 | √√ | √√ | 2 | 62 | 76 | 8 | 75.8 | C |
| 005896278 | 67 | 76 | √√ | 59 | √+ | √++ | 59 | 69 | √ | 2 | 48 | 62 | 9 | 74.7 | C | |
| 003967494 | 60 | 69 | √√ | 77 | √+ | √+ | 49 | 59 | √√ | 2 | 61 | 75 | 9 | 73.3 | C | |
| 001398772 | 57 | 66 | 50 | √+ | √+ | 65 | 75 | 2 | 58 | 72 | 4 | 71.4 | C | |||
| 003759143 | 64 | 73 | √+ | 55 | √√ | 55 | 65 | 2 | 56 | 70 | 5 | 71.0 | C | |||
| 005169968 | 56 | 65 | √+ | 73 | √√ | √+ | 45 | 55 | √ | 2 | 62 | 76 | 8 | 70.3 | C | |
| 005603414 | 57 | 66 | √+ | 68 | √ | √√ | 48 | 58 | √√ | √+ | 2 | 50 | 64 | 9 | 68.9 | D |
| 004432465 | 50 | 59 | √+ | 0 | √√ | 62 | 72 | 2 | 55 | 69 | 5 | 68.6 | D | |||
| 003025501 | 44 | 53 | √+ | 36 | √+ | √√ | 55 | 65 | √√ | √√ | 2 | 53 | 67 | 9 | 68.0 | D |
| 002251546 | 52 | 61 | 32 | √+ | 49 | 59 | 55 | 69 | 2 | 60.3 | F | |||||
| 005877168 | 30 | 39 | √√ | 41 | √+ | √++ | 37 | 47 | √ | √+ | 17 | 31 | 10 | 46.6 | F | |
| 004910371 | 50 | 59 | √√ | 45 | √+ | √+ | 14 | 5 | 28.3 | I | ||||||
| Mean | 66 | 75 | 56 | 65.1 | 75 | 63.2 | 75.5 | 8.1 | 78.4 | Average | ||||||
| Median | 68 | 77 | 59 | 66.0 | 76 | 63.0 | 76.5 | 8.0 | 81.6 | Median | ||||||
| STDEV | 11 | 11 | 19 | 11.0 | 11 | 11.6 | 15.3 | 1.8 | 12.7 | Stdev |