Issue Analysis
Back to Syllabus

This 5-7 page paper would investigate a specific issue of interest to you in the area of e-commerce.  The following topics are suggested, although if you have an idea for a different topic, let me know -- there's a good chance I will approve it.

    Adoption of Broadband and the effects on e-commerce
    Wireless Local Loop technology
    iTV (Interactive Television)
    Video on Demand
    Streaming (might focus on video or audio, including streaming radio) 
    Consumer Privacy and/or Security online 
    Wireless Ecommerce applications
    Online Advertising -- Creative approaches and effectiveness
    Online Advertising Measurement Issues
    Business-to-Business E-Commerce
    Online consumer markets (e.g. profiling heavy online shoppers)
    Online Auctions
    Email marketing
    International E-Commerce Development (Choose a country or area of the world)
    Online Marketing Research
    Marketing to Children Online
    Website usability (I have books on this topic.)
    Using Search Engines to Achieve Good Placement for an E-Commerce Business (Check out Traffick.com and Spider-food.net)
    The Strategy of Combining Online and Bricks-and-Mortar Stores
    Shopping Agents or Bots