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Issue
Analysis Back to
Syllabus
This 5-7 page paper would
investigate a specific issue of interest to you in the area of
e-commerce. The following topics are suggested, although if you have
an idea for a different topic, let me know -- there's a good chance I will
approve it.
- Adoption of Broadband and the effects on
e-commerce
Wireless Local Loop technology
iTV (Interactive Television)
Video on Demand
- Streaming (might focus on video or audio,
including streaming radio)
- Consumer Privacy and/or Security
online
Wireless Ecommerce applications Online Advertising
-- Creative approaches and effectiveness Online Advertising Measurement
Issues Business-to-Business E-Commerce - Online
consumer markets (e.g. profiling heavy online shoppers)
Online
Auctions - Email marketing
International E-Commerce Development (Choose a country
or area of the world) Online Marketing Research Marketing to
Children Online
Website usability (I have books on this topic.) Using Search Engines to Achieve Good Placement for
an E-Commerce Business (Check out Traffick.com
and Spider-food.net) The Strategy of Combining Online and
Bricks-and-Mortar Stores Shopping Agents or Bots
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