Education and Expertise: Professor Mary Wolfinbarger earned a B. S. in English from Vanderbilt University, and a Masters in Business and Public Administration and a Ph.D. in Marketing at University of California, Irvine. Her specialties include internet marketing, online consumer behavior, and internal marketing. She has been teaching at CSULB since 1990. Dr. Wolfinbarger has expertise in both quantitative and qualitative research methodologies and has co-authored a marketing research textbook. Under her direction, the College of Business Administration was re-accredited in spring 2009.

Research and University Activities: Under the auspices of a $50,000 grant from CRITO (Center for Research on Information Technology in Organizations), Professor Wolfinbarger and co-investigator Mary Gilly (University of California, Irvine) have co-authored several articles about consumer behavior on the Internet.  Dr. Wolfinbarger's interest in e-commerce and technology extends to the classroom, as she developed and taught the first Internet Marketing course at CSULB in 1999. As well, she has written articles on the impact of technology and e-commerce on the classroom and on the business school curriculum.