| Artist: | Jeff Koons |
|
|---|---|---|
| Title: | Art Magazine Ad | |
| Date: | 1988 | |
| Nationality: | American | |
| Context: | Postmodernism | |
| Movement: | Neo-Pop Art | |
| Materials: | ||
| Subject: poster of Jeff Koons himself; shows himself teaching young kids the questionable values of Banality as Saviour and Exploit the Masses. This was an ad he ran in art magazines to promote his Banality show. Using hype and advertisement as part of his show's strategies. Style: media advertisement in which he hypes the artist as yet another banality, questions the role of the artist in a mass media, consumer-oriented age (Rothko would be turning in his grave). Context: late capitalistic, conesumer-oriented society in which hype is what sells, even art; sets upquestions about exploitation, the masses, and Banality as Saviour to an age that has lost all sense of the sacred | ||
