| Artist: | Jeff Koons |
|
|---|---|---|
| Title: | Art Magazine Ad | |
| Date: | 1988 | |
| Nationality: | American | |
| Context: | Postmodernism | |
| Movement: | Neo-Pop Art | |
| Materials: | ||
| Subject: Advertisement photo hype of the artist himselfdone to promote his Banality show. Koons pictures himself as the anti-Van Gogh--instead of the suffering, misunderstood artist, he is the successful celebrity with mousse in his hair and babes at his side. Success American style, measured in monetary terms and artificial values, like sex appeal. Koons casts himself, the artist, as just another Banality. Style: Koons uses the strategies of advertising and mediaimage-making to hype his show; he ran this photo in art magazines as promotion for theBanality exhibition. Using media strategies, thus, but also raising questions about hype in the trendy art world. Context: late capitalistic, consumer-oriented society in which sex sells, even in the art world; theartist as a commodity; cult of celebrity; loss of aura and focus on allure. | ||
