AH439FINAL - Ruscha/Standard station

Artist: Ed Ruscha
Title: Standard Station, Amarillo, Texas
Date: 1963
Nationality: American
Context: Signscape
Movement: Pop Art
Materials: oil on canvas
Subject: standardization, the gas station that springs upeverywhere, no sense of place; dislocated,disorienting black hole world with artificialspotlights instead of true illumination; thestandard as the anti-sublime; unpeopled, mute,vacant.

Style: high design consciousness; simulates the crane shot of films designed to suggest monumentality; hard-edged, streamlined, anti-painterly and anti-subjective; advertizing graphics.

Context: mass media and advertising; loss ofindividuality in a world of standardization; the degraded Sublime; nature turned into the signscape, nature turned into culture.














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