Subject: standardization, the gas station that springs upeverywhere, no sense of place; dislocated,disorienting black hole world with artificialspotlights instead of true illumination; thestandard as the anti-sublime; unpeopled, mute,vacant.
Style: high design consciousness; simulates the crane shot of films designed to suggest monumentality; hard-edged, streamlined, anti-painterly and anti-subjective; advertizing graphics.
Context: mass media and advertising; loss ofindividuality in a world of standardization; the degraded Sublime; nature turned into the signscape, nature turned into culture.
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