| Artist: | Robert Indiana |
|
|---|---|---|
| Title: | The American Dream | |
| Date: | 1961 | |
| Nationality: | American | |
| Context: | Signscape | |
| Movement: | Pop Art | |
| Materials: | oil on canvas | |
| Subject: signage in the mass media culture; the American Dream as a spin the dial game show in which the winner takes all; the cheap myths of our day; the logo instead of the Logos (the full sign). Style: flat, iconic, emblematic in the stenciled manner of Jasper Johns's Targets; anti-painterly, no sign of personal touch or subjectivity of the artist. Context: mass media and advertising, which send outanonymous, mixed messages at large;Indianasets up a way for us to critique or question the signscape and American values;backdrop is the 60s: Civil Rights, the Vietnam War, student unrest and a growing critique of the American Dream. | ||
