PUBLICATIONS

“Managing Adoption Barriers in Integrated Banking Services” (2007), Jonathan Lee, Maureen Morrin, and Janghyuk Lee, Journal of Services Marketing, forthcoming. pdf

“Incorporating Word-of-Mouth Effects in Estimating Customer Lifetime Value” (2007), Jonathan Lee, Janghyuk Lee, and Lawrence Feick, Journal of Database Marketing, Vol. 14 (1). pdf

“Determinants of Trademark Dilution” (2006), Maureen Morrin, Jonathan Lee, and Greg M. Allenby, Journal of Consumer Research, Vol. 33 (2). pdf

“A Bayesian Model for Prelaunch Sales Forecasting of Recorded Music” (2003), Jonathan Lee, Peter Boatwright, and Wagner A. Kamakura, Management Science, Vol. 49 (2). pdf

“The Impact of Switching Costs on Customer Satisfaction-Loyalty Link” (2001), Jonathan Lee, Janghyuk Lee, and Lawrence Feick, Journal of Services Marketing, Vol. 15 (1). pdf

“Modeling Preference and Structural Heterogeneity in Consumer Choice” (1996), Wagner A. Kamakura, Byung-Do Kim, and Jonathan Lee, Marketing Science, Vol. 15 (2). pdf

“Consumer Evaluations of Line Extensions: A Conjoint Approach” (1996), Moonkyu Lee, Jonathan Lee, and Wagner A. Kamakura, Advances in Consumer Research, Vol. 23. web

CURRENT RESEARCH

“Managing Customer Profitability: Relational Depth and Product Portfolio” with Shantanu Dutta, Jaehwan Kim, and Jisook Hong

“Modeling the Pre-Diffusion Process with Attitudinal Tracking: Forecasting Opening Weekend Box-Office” with Jeanie Han, C. Whan Park, and Pradeep K. Chintagunta

“Triangulation Approach in Customer Retention Using Latent Switching Costs” with Lawrence Feick and Janghyuk Lee

“Valuing Customers with Referral Intentions” with Sunil Gupta

“A Stochastic Frontier Model of Marketing Efficiency Incorporating Intangible Assets” with David Stewart

“Financial Measure of Brand Equity and Marketing Efficiency” with C. Whan Park and Deborah MacInnis