timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-1-2008 9:32 Tien Do Mktg 300 ingrid martin 003328193 littletn04@yahoo.com 0 1 1 0 1 1 1 2 1 1 1 1 1 3 1 1 1 1 1 1 5 5 1 smoking will kill you or put you in the position of the people in the clips. Stop smoking is bad for you. 3 1 2 3 2 1 1 3 4 1 1 4 1 3 1 1 1 4 4 1 3 6 2 1 6 7 6 5 4 3 4 1 7 7 1 3 2 2 5 7 21 1 1 0 3 9 1 lung cancer 1 1 1 0 1 0 1 1 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-1-2008 16:57 Caroline Morey MKTG 300 Farhana Siddiqi 004575816 cmorey2@csulb.edu 0 0 1 0 1 1 2 4 5 1 1 3 4 1 1 1 1 2 1 2 3 3 0 I thought about dying, how sick I could get from smoking, and how it would effect smoking would have on my lungs in the long-run. I felt that both ads helped me understand the consequences of smoking. I also think about my friends and family who do smoke on a regular basis and to how important it is for them to see commercials like these two that i just viewed. 4 1 2 4 3 1 1 3 3 1 1 4 1 4 1 1 3 3 3 1 5 7 2 1 6 7 5 3 3 1 4 1 7 7 4 2 5 5 7 7 20 0 0 1 4 1 0 0 1 1 0 0 0 0 0 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-1-2008 16:59 Brion Caldwell MKTG 300 Farhana Siddiqi 006082685 bcaldwel@csulb.edu 0 0 1 0 1 1 1 1 1 1 1 1 7 1 1 1 1 1 1 1 5 5 1 I felt sad for the victims of the tobacco industry. Truth also came to mind when watching the anti-smoking messages. The tobacco companies do not want us to know the truth about what is damage smoking can cause to smokers. However, I feel that people who work in the tobacco industry care as individuals, but the incentive to make billions of dollars off smokers every year over weighs what they may think is wrong. 4 1 1 5 5 1 1 5 5 1 1 5 1 5 1 1 4 2 4 1 7 7 7 7 7 7 1 1 1 1 1 1 7 7 1 1 7 7 7 7 22 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-2-2008 10:23 Darren Teap MKTG 300 Hieu Nguyen 006835528 darrenteap@yahoo.com 0 1 1 0 0 1 1 1 3 1 1 3 1 4 1 2 1 1 1 1 3 3 1 The message was clear and had a emotional impact on me. The guy dying was sad and heartbreaking. The ad of the effects of smoke on your lungs was less effective as it didn't show the negative impacts of cigarettes physical impact on a human body, rather it showed someone who merely did not like smoking and used words to try and persuade the viewer. 4 4 4 2 2 3 4 3 3 4 3 3 2 3 2 1 3 2 3 1 3 2 5 4 6 5 5 2 4 4 4 4 4 4 4 1 4 2 4 5 19 1 0 1 1 1 0 0 0 1 0 0 0 0 1 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker 5-2-2008 11:17 Ryan Kagarakis MKTG 300 Ingrid Martin 004574776 rkagarak@csulb.edu 0 0 1 1 1 6 3 5 2 3 2 2 5 2 2 1 1 1 1 4 3 4 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-2-2008 11:16 Ryan Kagarakis MKTG 300 Ingrid Martin 004574776 rkagarak@csulb.edu 0 0 1 1 1 6 3 5 2 3 2 2 5 2 2 1 1 1 1 4 3 3 0 I don't think that these ads really convey a reasonable smoking situation. The concert ad seemed unlikely because the individual was smoking inside in a crowded concert. A more subtle approach for non smoking would be suggested for a more influential ad. 3 2 2 4 3 1 1 4 4 2 2 5 2 3 2 2 5 5 5 2 7 7 3 2 7 6 4 4 3 3 4 1 7 7 5 4 1 3 1 1 21 1 1 0 1 0 1 Heart palipitations 0 1 0 0 0 0 0 1 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-2-2008 11:32 Meagan Montana MKTG 300 Dr. Hieu P. Nguyen 006851804 mmontana@csulb.edu 1 1 1 0 1 3 4 3 3 4 2 2 4 5 2 3 4 3 2 4 3 3 1 The ads were scary to watch, especially because they are true stories. They make you feel pretty stupid for smoking because here are these people that are probably going to die from smoking, and we know how bad it is for us, and it's still hard to stop. Seeing the consequences on real people is an effective way to try to stop people from smoking. I think that trying to blame the tobacco industries by calling them lairs is not that effective. We know what smoking can do to people, but it's a choice that people still make. Rather than trying to get people to stop smoking by getting them to hate the tabacco industry, i think people would be more likely to quit or not smoke at all because they hate and fear the consequences. 3 3 2 3 2 2 2 3 3 4 2 3 3 3 2 3 3 3 3 3 3 4 2 1 6 5 6 4 4 2 5 1 7 7 4 5 6 6 6 7 22 0 1 1 5 30 1 My grandma died of lung cancer when I was a baby. 1 1 1 1 0 1 work 1 0 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-2-2008 20:41 tatsuyoshi yamada MKTG300 Farhana Siddiqi 006012212 tatsu0312@hotmail.com 1 0 1 0 1 2 2 1 1 3 4 2 2 2 1 3 2 1 2 2 5 5 1 i feel bad for him. it makes me more quit smoking before it gets too late. , one of the reason why she cant breath well could be caused by smoking cigarette but she should lose weight as well. , , 2 4 3 3 4 2 4 5 2 1 3 3 4 3 1 4 3 2 2 4 5 4 1 1 2 2 7 7 4 3 4 5 5 5 4 6 5 2 3 4 23 1 1 1 5 10 0 1 1 1 1 1 0 1 1 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-3-2008 0:54 monet sanfilippo mktg 300 mukherjee 005317973 dreamerinc@hotmail.com 0 1 1 1 1 1 2 2 2 1 1 5 3 3 2 4 2 2 3 1 4 4 1 what 1 3 3 1 4 1 1 2 3 2 2 3 1 1 2 2 1 2 4 3 1 3 4 2 4 5 3 4 5 2 5 4 7 7 5 5 5 4 3 3 20 0 0 1 5 5 0 1 0 1 0 1 0 0 1 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-3-2008 1:16 Jesse Malkus MKTG 300 Siddiqi 003806814 jesse.malkus@gmail.com 0 0 1 1 1 1 1 1 1 1 1 1 7 2 1 1 1 1 1 1 4 4 0 These commercials are so ridiculously skewed and far fetched from the real world that I have absolutely no respect for them, and it sincerely mocks the entire anti-smoking campaign, bringing ridicule to something that should be a positive and helpful movement. 1 5 1 1 1 1 5 1 5 1 1 1 1 1 5 1 1 3 1 1 7 7 1 1 7 7 7 1 4 1 7 1 7 7 6 2 1 7 1 1 22 1 0 1 .1 0 0 0 1 1 0 0 0 0 0 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-3-2008 19:33 Chia Moua Mktg 300 Dr. Mukherjee 004394921 chia_moua@yahoo.com 0 1 1 0 1 1 1 4 1 1 1 1 7 2 1 1 1 1 1 5 3 3 0 Both the videos are pretty true. I don't consider myself a "regular" smoker (I only smoke if I drink, which is rare), and I am pretty disgusted with people who smoke regularly. I know, that doesn't make any sense. My younger sister has the same reaction as the video shows. I don't smoke because I think it makes me "cool," it just helps me relax. 3 4 2 2 3 3 3 3 2 2 1 4 1 2 1 3 3 1 3 1 3 3 5 5 2 7 2 1 1 1 2 1 7 7 3 6 7 4 4 5 24 0 0 0 5 .5 0 0 1 0 0 0 1 after work 1 0 1 coworkers timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-4-2008 10:58 Jennifer Chuvanvanijkul MKTG 300 Ingrid Martin 002838678 SailorSaturnJC@aol.com 0 0 1 0 0 2 2 7 4 1 3 1 5 4 1 1 1 1 1 3 5 5 1 i feel bad for the guy, he sounds horrible, the situation is depressing, its a great way to show people not to smoke, the reminder of why its bad for you, gives you a conscious when you think about smoking, its almost disgusting to hear what it can do to someone 4 3 4 4 3 1 3 4 2 3 1 4 2 5 1 3 3 3 2 2 7 7 1 1 7 7 4 1 3 1 5 1 7 7 6 3 5 7 6 7 23 0 1 0 1 0 0 0 1 1 0 0 0 0 1 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-4-2008 12:32 Magdaleno Ponce mktg 300 ingrid martin 004072014 blackdahlia562@hotmail.com 1 1 1 0 1 2 3 4 6 5 4 5 3 3 2 4 4 2 5 2 4 4 1 the thing that comes to my mid is that smoking kills people. It makes me want to quit smoking but its not easy to do. I also think of poeple that smoke all their life and their not dying. 4 3 3 3 3 1 2 4 4 2 1 4 2 4 1 2 3 4 3 2 6 6 2 1 6 6 4 4 4 2 4 1 7 7 4 5 6 4 6 6 21 1 0 1 4 20 0 0 1 1 0 1 0 1 1 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-4-2008 13:10 Carlos Castillo MKTG 300 Nguyen 005186244 crcastillo83@gmail.com 0 0 1 0 1 4 3 3 4 1 1 2 6 1 1 1 1 1 2 2 3 3 1 THOUGHTS: Death, cancer, aging, disease, health issues, smoke, intoxication, realism., , First AD: When watching the first ad, it reminds me of previous anti-smoking ads, such as the woman with the hole in her neck. But it's this kind of advertising that affects people to the realities of smoking. The realism of watching someone in a hospital with tubes stuck to all over his body is the dirty but real truth. It conveys a sense of realism and an understanding of the possible consequences to smoking., , SECOND AD: I thought that was much cooler, but not as disturbing as the first one. It's rare to see actual lungs, then again, could they have been props? Back to the point, I like how they show the lungs and their differences, the one with emphyesema looks a bit farfetched but I didn't think the testimony of the woman was needed, it provided no consistency to the realism of the lungs. 4 2 1 1 1 1 1 2 1 1 1 1 1 3 1 1 1 1 1 1 4 4 1 1 7 7 6 1 1 1 5 1 7 7 1 1 4 4 4 1 25 1 0 0 0 0 0 0 0 0 0 0 1 Work 0 0 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-4-2008 16:37 Allen Alattar MKTG 300 Farhana Siddiqi 005070713 allenwajeeh@gmail.com 0 1 1 0 1 1 1 3 1 3 3 1 3 1 1 1 1 1 1 1 4 4 1 wow i cant believe that guy has 1 year to live it looks like 1 month... I would have slowed down a long time ago 2 1 4 3 1 1 3 3 3 2 1 3 2 4 2 2 1 3 1 2 3 6 3 2 6 4 6 4 4 4 4 1 7 7 2 4 5 2 5 4 22 1 1 1 6 40 0 1 1 1 1 0 0 1 1 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-4-2008 20:13 Joseph Kochel MKTG 300 Tao Wu 004971276 jkochel@csulb.edu 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 3 3 1 The ads are pretty terrible. I feel proud taht I do not smoke. It reminds me of lectures about what smoking does to your lungs. I will never become a smoker and will probably never try another cigarette in my life. 4 4 2 4 5 1 2 5 5 3 3 4 1 3 4 3 5 5 4 1 4 4 1 1 7 7 1 1 1 1 1 1 7 7 1 4 1 4 6 7 20 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-4-2008 20:37 Derek Kim MKGT 300 Ingrid Martin 005979959 derekkim808@hotmail.com 0 0 1 0 1 3 3 5 1 1 4 1 6 1 1 1 1 1 1 4 3 3 0 4 1 1 4 4 1 3 4 3 4 2 4 2 3 1 2 4 5 4 2 7 7 1 1 7 7 6 6 1 2 5 1 7 7 7 5 7 7 6 6 25 1 1 0 0 0 1 Uncle died of lung cancer 0 0 0 0 0 0 0 0 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-4-2008 21:12 Jina Won MKTG 300 Ingrid Martin 006005127 jinawon1@gmail.com 0 0 1 0 1 1 1 3 5 3 1 1 6 6 1 1 1 2 1 1 3 3 1 smoking is unhealthy, you don't realize the real risk until it happens to you, the lung full of carbon is disgusting 3 2 5 4 1 3 4 4 3 4 3 3 4 5 2 3 1 3 1 4 7 7 1 1 7 7 4 1 1 1 4 1 7 7 1 5 6 6 6 6 22 0 1 1 6 56 0 1 1 1 1 0 0 1 1 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-5-2008 12:29 Derek Kim MKTG 300 Ingrid Martin 005979959 derekkim808@hotmail.com 0 0 1 0 1 1 1 6 1 2 1 2 6 6 6 1 3 1 1 7 3 3 1 By now, everyone knows that smoking leads to serious health risks. There are many tv ads, billboards, magazine ads,etc. to remind us about the serious consequences smoking can lead to. There should be laws that would stop the production of cigarettes. America is engage to fight the war on terror, but smoking is a much more major threat to the american people. 4 1 1 4 3 3 1 4 4 3 1 4 3 3 1 2 4 4 4 2 7 7 1 1 7 7 3 2 1 1 4 1 7 7 1 1 7 7 7 7 25 1 1 0 0 0 1 Two of my uncles die from lung cancer 0 0 0 0 0 0 0 0 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-5-2008 12:32 Almer Joesoef MKTG 300 Dr. Farhana Siddiqi 006713978 ajoesoef@csulb.edu 1 1 1 0 1 1 1 2 1 2 4 3 3 1 1 1 2 1 1 1 3 3 0 Ad #1: , the guy felt like he's so cool when he's smoking., he didn't realize that the girl he's hitting hates smokers., smoking makes you feel good about yourself, although there are tissues stuck on your shoe., Ad #2:, You shouldn't smoke in public crowded space., You should respect other who don't smoke., Smoking causes many side effects. 4 3 3 3 4 4 4 4 3 3 4 3 3 4 1 2 3 4 4 3 4 4 4 3 3 4 5 5 4 4 6 1 7 7 6 4 1 7 3 1 22 1 1 1 7 20 0 1 1 1 1 1 1 restaurant 1 0 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-5-2008 15:12 Ruben Landeros MKTG 300 F. Siddiqi 004676631 rlandero@csulb.edu 1 0 1 0 1 1 1 1 1 2 1 1 2 2 1 1 1 1 1 1 3 3 0 Smoke to fit-in. Smoke to get girls. Smoking is cool. Smoking is an embarrassment., I believe this a misrepresentation of why people smoke cigarettes. People dont smoke cigarettes to be cool. People smoke because of the pleasure you get from a cigarette. 4 2 3 4 3 2 3 3 3 2 2 4 2 3 3 2 3 3 4 2 4 5 1 1 4 5 5 2 1 1 5 1 7 7 5 2 5 5 4 3 20 1 0 1 2 20 0 0 1 1 1 1 0 1 1 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-5-2008 15:32 Katherine Hong MKTG 300 Farhana Siddiqi 004072989 katgirl1055@verizon.net 0 0 1 0 1 3 1 4 6 3 2 3 6 2 2 3 3 3 3 2 4 4 1 1st: sad because that man is someone to somebody else.. a father, brother, husband. tobacco companies need to really speak the truth to its users because its not fair that people don't know , , 2nd: people may have fears such as not breathing but then they still smoke.. its very ironic and hypocritical. if people saw this ad with the emphysema lung compared to the healthy lung they might open their eyes 3 3 2 4 4 1 3 4 4 3 1 4 2 4 2 1 5 5 5 2 6 7 1 2 6 6 3 1 1 2 2 1 7 7 6 4 4 7 7 7 21 0 0 0 2 2 0 0 1 1 0 0 0 0 1 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-5-2008 15:46 Matthew Anderson MKTG 300 T. Wu 006012732 dallasman04@hotmail.com 0 0 1 1 1 2 1 4 5 5 6 4 5 6 1 3 2 1 2 4 5 5 1 With the first video it just saddened me to think this could happen to someone. The tobacco executives don't care about anyone or anything except the money. However, the person smoking does not care what happens to them as they undoubtedly know the effects but continue to smoke anyway. The second video made me cringe seeing the black lung compared to the healthy lung. Yet another reason I will never smoke on a regular basis, nor will I allow myself to be around people that smoke for a long time. 3 3 2 3 3 3 2 4 3 4 2 3 2 3 3 1 3 3 3 1 7 7 1 1 7 7 5 2 1 1 2 1 7 7 2 4 4 5 6 7 22 1 0 0 0 0 1 My grandfather passed away from lung cancer. My father used to smoke pipes, but stopped doing so when I was born. It makes me never want to smoke, seeing that my father stopped for my sake. 0 1 0 0 0 0 0 0 1 Friends bum them out timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-5-2008 17:13 Avi Mehta MKTG 300 Nguyen 006247330 AviM2231@yahoo.com 0 0 1 1 0 5 1 7 1 5 1 1 7 7 2 1 1 4 2 7 4 4 2 I tended to feel more for the man in the first add than I did for the man in the second add. Watching the first man play with his family, and then learn that he passed away shortly after that add was made, really made me think about the seriousness of smoking. The second add seemed to me like it was more staged, and that the add people were only trying to connect with a younger age base. I didn't feel for him as much, and even thought for a minute that he may have never smoked in his life. The first add caused me to be regretful for the fact that I used to smoke so much, but thankful for the fact that I don't anymore. The second add didn't cause me any of the same feelings whatsoever. In fact, I was thinking more that he was lying than anything. 3 5 5 3 3 1 4 2 4 1 2 4 1 2 3 1 3 2 5 1 7 7 1 1 7 7 1 1 1 1 5 1 7 6 1 3 2 6 4 5 24 1 0 1 4 2 0 0 1 1 1 1 1 School 1 1 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker 5-5-2008 18:14 Grecia Hernandez Marketing 300 Dr. Mukherjee 004706024 greciapineda@hotmail.com 0 1 1 0 1 1 1 1 3 4 1 1 5 1 1 4 5 3 4 4 3 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker 5-5-2008 18:19 Grecia Hernandez MKTG Dr. Mukherjee 004706024 greciapineda@hotmail.com 0 1 1 0 1 1 1 3 4 1 1 2 3 3 4 1 4 1 6 1 4 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-5-2008 18:17 Grecia Hernandez MKTG Dr. Mukherjee 004706024 greciapineda@hotmail.com 0 1 1 0 1 1 1 3 4 1 1 2 3 3 4 1 4 1 6 1 4 4 1 Made me aware of the extreme concequences of smoking. Very sad and scary 4 3 5 2 2 3 3 1 3 5 5 3 5 3 3 2 1 4 5 3 7 7 2 1 6 7 6 1 2 1 5 1 7 7 4 4 4 6 7 4 20 0 0 1 1 1 0 0 0 1 0 0 0 1 0 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-5-2008 18:28 Jacob Keiper mktg 300 Dr. Mukherjee 006367710 jvk-byte@earthlink.net 0 0 1 0 1 3 5 2 7 2 1 3 1 6 5 5 7 2 3 3 4 4 1 Very sad to see someone waste their life away on an addiction. 4 3 3 2 2 1 1 1 3 5 1 1 5 3 1 4 2 4 4 1 4 2 1 1 7 5 1 1 1 1 1 2 4 3 3 3 5 3 3 3 24 1 0 0 0 0 0 1 1 1 0 1 0 1 1 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-6-2008 10:14 theresa carey mktg 300 Hieu P. Nguyen 005949019 theresapolius@yahoo.com 1 1 1 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 3 3 1 I NEED TO STOP SMOKING IS THAT MY HEART I ALREADY HAD A HEART ATTACK WHAT AM I DOING STILL SMOKING NO ONE SMOKES IN MY FAMILY BUT ME I DON'T WANT TO BE LIKE THAT MAN HELP ME 3 3 2 3 3 1 2 4 5 2 2 4 2 3 1 2 4 3 4 3 5 5 1 1 7 7 2 1 1 1 5 1 7 7 4 6 5 6 6 6 43 0 1 0 26 3 1 ME I HAD A HEARTATTACK AT THE AGE OF 39 0 1 0 1 1 0 1 0 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-6-2008 10:19 Jessica Pugh MKTG 300 Farhanna Siddiqi 005666347 jpugh333@yahoo.com 0 1 1 0 1 3 4 5 4 4 2 3 3 5 3 3 5 3 5 3 5 5 2 These ads made me reflect on my own personal experiences that are similar to those described in each of the clips. It made me feel sad, yet a slight undertanding and connectedness with the second individual who knows the risks of smoking, yet finds it hard to quit. 3 4 4 3 4 2 3 3 3 3 2 5 3 3 1 2 4 5 4 2 3 5 3 2 6 5 4 5 3 2 3 1 7 7 6 5 7 3 4 5 19 0 0 0 1 10 1 Five of my immeadiate family members (uncles and aunts) have died from smoking related illnesses. 0 1 0 0 1 0 1 0 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-6-2008 16:41 Mihail Naumovski MKTG 300 Dr. Hieu Nguyen 004621836 mnaumovs@csulb.edu 0 0 1 0 1 7 7 7 7 7 1 2 1 1 5 7 7 6 6 6 5 5 1 I felt like I need to take a deep breath. The messages are strong in both clips. They are freightening. I could see myself having those problems after smoking for some time. 3 4 4 4 2 1 3 2 4 4 4 2 4 4 3 3 2 4 4 3 7 7 1 1 7 7 7 2 3 1 4 1 7 7 2 1 7 7 7 6 21 1 0 0 .2 0 0 1 1 1 0 0 1 Smoking Hookah 1 1 1 I smoke Hookah timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-6-2008 19:34 Tommy Bailey MKTG 300 Ingrid Martin 003803395 tommy_b15@hotmail.com 0 0 1 1 1 6 5 5 7 4 1 4 6 2 2 5 3 2 2 4 5 5 1 It makes me feel like smoking is not necessary for making me happy. 2 1 1 3 3 1 2 3 4 1 1 4 1 4 1 1 4 3 5 1 7 7 7 1 7 7 6 6 4 3 4 4 7 7 6 4 6 5 7 5 21 1 0 0 5 10 0 0 1 1 0 1 0 1 0 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-6-2008 20:16 Heather Ledesma MKTG 300 Sayantani Mukherjee 006012758 ledesma_heather@yahoo.com 1 1 1 1 1 1 1 2 2 1 1 1 3 2 2 1 2 1 1 3 5 5 0 When I seen this video, I thought that the guy walking wasn't cool by holding a cigarette and it certainly didnt make him look better by any means. That message showed that you are not any cooler by smoking a cigarette and that people can be cool by not smoking. The second part of the clip showed that the girl was out of control with her cigarette, burning people with it. Those people didn't like her smoking and it ruined their concert so they threw her out. I felt like the second part of the clip was more effective in showing that smoking bothers other and the majority of people don't like it. 4 1 1 4 4 1 2 3 3 2 1 5 1 5 1 1 4 3 3 1 5 7 1 1 4 4 6 2 4 2 6 1 7 7 7 2 4 3 1 2 21 0 0 1 6 10 0 0 1 1 0 0 1 when stressed 1 1 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-6-2008 20:25 Eun Joo Lee MKTG 300 Hieu P. Nguyen 006842782 naeunjoo85@gmail.com 0 0 1 0 1 7 5 3 1 4 1 1 5 6 6 1 1 1 1 4 5 5 0 this ads made me to feel that smoking can really, cause these uncool situations. It really can happen in real life that smoking might cause harm to others other than myself. 3 1 3 2 2 1 1 3 3 1 1 3 1 4 1 1 4 4 5 1 7 7 2 2 7 7 5 2 4 1 6 7 7 7 7 7 7 7 7 6 22 0 1 1 7 0 0 1 1 1 1 0 1 work 1 0 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-6-2008 20:41 Joshua Davis Mktg 300 Siddiqui 005977996 hbhsarmy67t@hotmail.com 0 1 1 1 1 6 2 5 3 3 2 2 5 4 2 1 2 3 2 3 4 4 2 I didn't like that it involved familys. 4 3 4 3 4 2 2 1 3 3 2 4 2 2 4 2 5 3 3 2 2 2 2 4 7 7 3 2 3 5 6 6 5 4 6 4 4 4 4 4 27 1 1 0 8 10 0 1 1 0 0 0 0 1 0 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-6-2008 23:21 Haresh Sakhrani MKTG 300 Ingrid Martin 005988604 hsakhrani2003@yahoo.com 0 0 1 1 1 2 3 2 2 2 1 1 1 1 1 1 1 1 1 1 4 4 0 I thought to much of the message, normally when i watch a ad i dont think too much of it i think it does its work subliminally but this one since i had to think of the meaning for this study i thought of the negatives of smoking and actually thought how stupid this commercial was it was probably made by a tabacco company so they can commercical there products on tv since they legally can not. 4 1 1 3 3 1 2 4 3 1 1 5 1 3 1 1 2 3 3 1 6 6 2 1 3 3 5 2 4 2 4 1 6 6 6 2 2 2 2 2 22 1 0 0 1 .2 0 1 1 0 0 0 0 0 1 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-6-2008 23:33 Amy Talbott MKTG 300 WU 003800002 atalbott@csulb.edu 0 0 1 1 1 1 1 1 3 1 1 1 1 1 1 1 1 1 1 1 3 3 0 3 3 4 2 3 1 3 3 2 3 3 2 2 2 2 2 3 2 2 3 7 7 1 1 7 7 6 1 1 1 6 1 7 7 5 1 5 7 7 5 21 0 0 0 1 .5 1 I very rarely have a cigarette but if I am drinking with someone who is smoking I will take a hit. My grandparents both suffer from illnesses related to smoking. My grandfather has emphazema or chronic bronchitis and my grandmother has asthma. 1 0 1 0 0 0 0 0 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-6-2008 23:44 Janet Kim MKTG 300 H. Nguyen 006860800 yasmine.k.00@gmail.com 0 1 1 0 1 4 4 4 4 4 4 4 4 4 4 4 4 1 1 1 4 4 1 gross, thank god that's not me, good thing that i quit, i still smoke about a pack a year, lighting cigarette feels good, ewww, 4 4 3 4 3 2 2 4 3 3 2 4 2 4 3 3 3 3 3 2 6 2 4 4 5 7 5 2 3 4 4 1 7 7 7 1 2 7 6 7 26 0 0 0 6 80 0 1 1 1 0 0 0 1 0 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker 5-7-2008 7:27 Andrew Grassel MKTG 300 F Siddiqi 004835777 andrew.grassel@gmail.com 0 1 1 0 1 2 4 2 4 3 2 3 2 3 2 2 2 3 2 2 3 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-7-2008 7:34 Andrew Grassel MKTG 300 F Siddiqi 004835777 andrew.grassel@gmail.com 0 1 1 0 1 2 4 2 4 3 2 3 2 3 2 2 2 3 2 2 3 3 1 Too sensationalized. Too dramatic. We can all see these but they really won't change minds because the smokers have already made the choice to smoke. The people looked a bit trashy, so it seems disconnected with me and people of my age/class. 2 3 2 2 1 2 2 1 1 2 2 2 2 2 3 2 1 1 1 2 2 2 3 3 5 6 5 3 3 2 5 2 5 5 6 4 1 1 1 1 20 1 0 0 2 1 1 My grandfather has emphazema. 1 1 1 1 0 0 1 1 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-7-2008 9:14 jessica torres MKTG 300 Hieu Nguyen 00288592 jess_torres04@yahoo.com 0 0 1 0 1 5 6 2 7 5 7 3 4 2 4 1 3 3 4 5 3 3 2 The first ad targets the older more mature population. The second ad focuses on the younger population. The first ad talks about himself and shows his children and wife. The second ad seems to reach a young audience. In my opinion the first ad is more useful because its reaches your emotions with family. The second ad sort of seems like the teenager does not care too much after still seeing his grandfather., 4 1 4 3 3 4 5 3 3 1 1 2 3 3 3 1 1 2 1 5 7 6 5 1 1 2 6 1 5 1 6 1 7 6 1 2 3 7 3 2 22 0 0 1 3 1 0 1 1 1 0 0 0 0 1 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-7-2008 9:35 joshua gomez mktg 300 kris kmirzayan 002748432 jogo311@yahoo.com 0 1 1 0 1 1 1 1 4 7 1 1 1 5 1 4 3 2 5 2 5 5 1 i felt dirty. scumy almost. but like i know im not effected that much like those ppl becasue i dont smoe as much as they do. 5 1 2 5 5 1 1 5 5 1 1 5 1 5 1 3 4 5 5 1 7 7 1 1 5 5 7 5 5 4 5 1 7 7 7 3 4 3 5 7 22 1 0 0 2 2 0 0 1 1 0 0 0 1 1 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-7-2008 14:18 Eun Joo Lee MKTG 300 Hieu P. Nguyen 006842782 naeunjoo85@gmail.com 0 0 1 0 1 6 6 4 1 3 1 2 6 4 2 1 1 3 1 1 5 5 0 It is irony to feel that smoking can really cause harm to others. Even though I was a smoker, I feel that smoking gives negative image. 4 1 2 2 4 1 2 3 5 2 1 4 2 2 2 2 4 4 5 2 7 7 2 2 7 7 3 2 4 1 3 7 7 7 7 7 7 7 7 6 22 0 1 1 7 0 0 1 1 1 1 0 1 work 1 0 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-7-2008 20:31 Monet Sanfilippo MKTG 300 Mukherjee 005317973 dreamerinc@hotmail.com 0 1 1 0 1 2 2 2 7 4 4 5 2 2 1 5 2 2 5 3 3 3 1 I felt really sad about the first one because it reminds me of my neighbor that died from smoking. The second add makes me feel like tobacco companies are always trying to sweep the truth under the rug and constantly lie to the public. The black lung they showed in the video is utterly disgusting and made me want to vomit. 3 3 3 4 4 2 2 3 3 3 3 4 1 3 2 2 4 3 3 1 4 6 2 3 3 6 3 1 2 2 6 1 7 7 6 7 2 4 2 7 20 0 0 0 3 >1 1 Distant relative died of lung cancer. 1 1 1 0 1 0 0 1 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-7-2008 22:33 michelle callahan mktg 300 kris mirzayan 004471634 mcallaha@csulb.edu 0 1 1 1 1 4 4 2 5 2 3 3 5 2 2 2 4 3 3 2 4 4 1 2 1 2 2 3 1 3 2 1 2 1 2 1 1 1 1 2 2 2 1 3 3 3 3 3 3 5 1 4 4 4 4 4 4 4 4 4 4 4 4 20 0 0 1 3 3 0 1 1 1 1 1 0 1 1 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker 5-9-2008 8:59 Alex Nafarrete MKTG 300 Ingrid Martin 000108717 badace900@aol.com 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 2 3 1 1 1 4 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker button C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-9-2008 9:13 Alex Nafarrete MKTG 300 Ingrid Martin 000108717 badace900@aol.com 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 2 3 1 1 1 4 1 Close Window 4 1 4 4 3 2 3 3 2 1 1 3 2 1 1 3 4 4 4 1 2 2 3 1 6 6 7 1 6 3 6 4 5 5 5 5 3 1 1 1 21 1 0 1 2 90 1 CANCER 1 1 1 1 1 0 1 1 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker 5-15-2008 12:14 Jocelyn Palma MKTG 300 Ingrid Martin 005976267 sinaloensepink@aol.com 0 1 1 0 1 3 4 5 1 6 2 1 4 1 2 3 2 3 2 2 3 4 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker 5-15-2008 12:15 Jocelyn Palma MKTG 300 Ingrid Martin 005976267 sinaloensepink@aol.com 0 1 1 0 1 3 4 5 1 6 2 1 4 1 2 3 2 3 2 2 3 4 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 5-15-2008 12:35 Jocelyn Palma mktg 300 Ingrid Martin 005976267 joc41joc@yahoo.com 0 1 1 0 1 3 3 6 2 6 2 2 2 2 2 3 2 4 2 2 4 4 2 family fun times healthy active young people unexpected tragic .. It is sad to see what can happen to all these people just because of cigarette-smoking 4 3 1 2 3 3 4 5 2 4 3 3 4 4 4 2 2 3 4 4 6 7 2 1 7 6 2 1 2 1 4 1 7 5 1 2 4 2 6 6 21 0 1 0 2 15 0 1 1 1 0 0 0 1 0 1