timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 12-1-2007 14:22 Anabel Gomez MKTG 300 Dr. Nguyen 003456022 anabelsmix@yahoo.com 0 0 1 0 1 7 1 7 1 6 1 1 7 5 1 1 1 1 1 7 4 4 1 SCARY!!!, SAD, UPSETING THAT THE TOBACCO COMPANIES DO NOT KNOW WHY PEOPLE ARE DYING FROM CANCER, WHEN THEY HAVE HUNDRES OF PEOPLE DYING DAILY FROM TOBACCO., IT IS SHOCKING TO SEE HOW DANGEREOUS TABACO IS, JUST LOOK A THE COMAPRISON BETWEEN THE NON-SOMOKING LUNG WITH THE DARK SMOKING ONE. IT IS SIMPLY HORRIBLE WHAT TOBACCO DOES TO OUR HEALTH, BUT EVEN WORST, WHAT THE TOBACCO COMPANIES SAY AND DO TO HIDE IT, WHEN IT IS OBVIOUS. 4 2 2 3 4 1 2 4 4 2 1 4 2 4 1 2 4 5 4 1 7 7 1 1 7 7 2 2 1 1 2 1 7 7 3 1 7 7 7 7 23 0 1 0 0 0 1 MY DAD, HAS LUNG DIFFICULIES, AS WELL AS BLOOD CIRCULATION DUE TO SMOKING. 0 0 0 0 0 0 0 0 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 12-1-2007 15:40 Daniel Meneley MKTG 300 Tao Wu 003812118 hoss7617@hotmail.com 0 0 1 0 1 5 5 6 1 5 4 3 6 3 3 4 2 2 2 4 5 5 0 Trying to be cool, the music, unattractive, not wanted, trash, not cool, trying to be sexy or fly 4 1 1 4 4 1 1 5 5 1 2 5 3 4 1 2 4 4 5 1 7 7 1 1 7 7 3 3 2 1 2 1 7 7 1 1 7 7 7 6 22 1 1 0 1 0 0 0 0 1 0 0 0 0 0 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 12-1-2007 17:28 Brad Hensel MKTG 300 Farhana Siddiqi 002868474 bhensel12@yahoo.com 0 1 1 1 1 3 2 1 4 3 2 1 1 1 1 1 1 1 1 1 5 5 1 I feel like going to the store to buy a pack of cigarettes because I never have bought one before. Once I learned about the dangers of smoking, I am enthralled about the risk and since I am a risk-taker, I may just take up smoking. The message serves to make me curious about smoking, and angers me because I can make choices on my own. 4 4 1 2 4 3 2 2 3 4 3 3 3 1 4 2 3 3 5 1 1 5 3 4 5 5 6 2 4 2 6 1 7 7 6 2 2 1 4 6 22 1 0 0 0 .1 0 1 1 0 0 0 0 0 1 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 12-1-2007 19:28 VENANCIO DEOCARIZA MKTG 300 ALEX WU 005600047 HOW_ILLUSTRIOUS@YAHOO.COM 0 0 1 0 1 5 1 6 3 5 1 1 7 5 6 1 2 1 1 6 3 3 0 #1--Teenager walking down the street smoking. Addresses the typical perception that smoking will help you look cool or make you part of the "in" crowd. The commercial is pretty accurate when it states that "If your not cool already smoking wont help and if you are then you don't need it." This was a well made anti-smoking message that accurately addresses a common reason why teens feel the need to try smoking in the first place., , #2--Punk rock band. A humorous commercial which exaggarates a realistic negative side effect of being around people who smoke: being accidentally scalded by the smoker's cigarette. The commercial makes me not want to smoke while the humor in the commercial makes me want to redicule those who do smoke. 5 3 3 5 3 2 1 3 4 2 3 5 1 5 2 3 3 4 4 1 7 1 1 1 7 7 4 1 2 2 2 1 7 7 2 6 6 6 5 7 25 1 0 0 1 0 0 0 1 0 0 0 0 0 0 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 12-1-2007 22:40 David Quintanar MKTG 300 Hieu P. Nguyen 003879900 corymcmanus_1@hotmail.com 0 0 1 1 1 4 4 6 4 6 4 3 6 3 6 5 6 4 2 5 5 5 2 I feel that, that could be me, and i want to be alive and live healthy. I know i wouldnt want to be a middle aged man with cancer who's leaving his children behind because he was selfish enough and too addicted to even stop for the kids. 4 4 3 4 3 2 4 5 3 2 3 4 2 4 3 1 4 5 4 3 5 7 2 1 7 7 5 1 4 2 4 1 7 6 6 6 5 4 6 5 21 1 0 1 3 0 0 0 1 1 0 0 0 1 0 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker 12-2-2007 7:49 STEPHANIE SIMONS MKTG 300 HIEU NGUYEN 004574100 LESASIMONS@YAHOO.COM 0 0 1 0 1 3 1 2 1 5 1 1 6 6 1 1 1 1 1 6 4 3 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker 12-2-2007 7:52 STEPHANIE SIMONS MKTG 300 HIEU NGUYEN 004574100 LESASIMONS@YAHOO.COM 0 0 1 0 1 5 1 3 1 5 1 1 6 6 1 1 1 1 1 6 5 4 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 12-2-2007 8:15 STEPHANIE SIMONS MKTG 300 HIEU NGUYEN 004574100 LESASIMONS@YAHOO.COM 0 0 1 0 1 6 1 5 1 5 1 1 6 1 1 1 1 1 1 6 3 3 2 In the first video smoing tore apart a family. His kids lost there dad., , In the second video he lost a family member, but still smoked, but you could tell on his face he was upset about it. 3 2 2 3 4 1 3 4 2 2 1 4 2 3 3 2 4 4 4 1 7 7 1 1 7 7 6 1 3 1 3 1 7 7 6 2 1 5 4 6 20 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 12-2-2007 10:28 Krystle Cocadiz MKTG 300 Hieu Nguyen 002700189 krystlemae156@yahoo.com 0 1 1 0 1 3 2 2 1 1 1 1 5 1 1 1 2 1 2 3 3 3 1 For the first ad, if made me feel a little fearful. Not just for me and my health but for my family and friends that I know smoke regularly. It's scary to see someone in that position and hear that you or someone else has less than a year to live. The second ad, made me feel some disgust comparing the two lungs. I briefly thought about the condition of my lung, and if the amount that I have smoked has shown signs of damage. 3 3 4 3 4 1 2 4 3 2 3 5 3 3 1 1 3 5 3 2 6 7 4 3 7 7 7 5 4 2 4 1 7 7 1 1 5 4 6 7 22 0 1 1 9 1 0 0 1 1 0 0 0 0 1 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 12-2-2007 11:29 sirine dalloul MKTG300 Hieu Nguyen 003082961 sirine_amar@yahoo.com 0 1 1 0 0 3 1 7 1 2 1 1 1 7 1 1 1 1 1 1 4 4 0 when i saw the clip it reminds me of how i feel when i see a cute guy or pretty girl smoking i dont think it match them at all. i dont think a person need to smoke or drink to fit in. 5 5 3 4 4 1 3 5 5 4 1 3 2 3 2 3 3 5 5 1 7 7 1 1 7 7 1 1 1 1 1 1 7 7 1 4 7 7 7 5 22 0 1 0 4 20 0 0 0 0 0 1 0 1 0 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 12-2-2007 11:32 Mohammad Cahla MKTG 300 HIEU NGUYEN 006447335 Arabi4life@aol.com 0 1 1 0 0 2 1 5 2 2 3 1 6 2 2 2 1 1 1 3 5 5 1 The bad things smoking does to your lungs. the damage smoking has caused to people. Smoking is a path way to death. smoking causes emphysema.cigarette companies are willing to abuse human beings to earn profits for their industry. 4 2 4 4 3 3 4 4 4 2 3 3 3 3 3 3 3 3 1 2 6 6 1 1 7 7 2 2 1 3 3 1 6 6 3 5 6 4 6 6 21 1 1 1 1 2 0 1 1 1 1 0 0 0 1 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 12-2-2007 12:13 ANABEL GOMEZ MKTG 300 HIEU NGUYEN 003456022 anabelsmix@yahoo.com 0 0 1 0 1 7 1 6 1 6 1 1 7 6 1 1 1 1 1 6 3 3 0 On the first add, it was funny the actitud the guy had, feeling cool and attractive to girls because of the cigar, when in reality they were watching him because of the toilet paper..., On the sencond add, remind me of how I feel, when I go to places where there is people smoking around you and I just want to throw them out. If they want to kill themselves, well they can do it, but I do not like the fact, that they are also affecting my health with the second hand smoke. 4 1 2 4 4 2 2 4 4 2 1 4 1 4 2 1 5 5 5 1 7 7 1 1 7 7 2 2 1 1 2 1 7 7 3 3 6 6 6 7 23 0 1 0 0 0 1 My dad has lung difficulties and blood circulation problems due to tobacco. 0 0 0 0 0 0 0 0 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 12-2-2007 12:16 Hannah Kim MKTG 300 Hieu P. Nguyen 003975905 hkim11786@yahoo.com 1 1 1 0 1 3 1 1 1 4 1 1 7 6 1 1 3 1 5 5 4 4 1 It provoked fear. The first one wasn't that bad. It made me feel like that could have been an actor. Didn't really get to me emotionally and such. The Second ad was much worse. Showing the actual results of smoking and the harm it is to the body is something that I won't be able to forget. The girl talking just seemed to be a distraction but the showing of the lungs was thought provoking and emotion gripping. 4 4 4 4 3 2 2 4 1 3 4 3 3 4 1 3 4 3 3 3 3 7 1 1 7 7 6 1 5 1 3 1 7 7 7 4 6 1 6 5 21 0 1 1 2 28 0 1 1 1 1 0 0 1 0 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 12-2-2007 12:17 Ranita Dodson mktg 300 alex wu 004115200 mocha00004@hotmail.com 0 1 1 0 1 5 2 5 2 3 1 2 5 5 3 1 2 4 4 6 5 5 1 scary, surreal, disgusting, death, sad, eye-opening 3 4 2 3 4 1 4 3 3 2 2 4 2 3 3 1 2 1 3 2 3 6 4 4 7 7 2 1 6 2 2 1 7 7 6 5 4 4 5 6 21 0 1 0 1 5 0 0 0 0 0 1 0 1 0 0 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 12-2-2007 21:23 Dana Resurreccion Marketing 300 Ingrid Martin 005987395 dana.resurreccion87@gmail.com 0 1 1 0 1 4 3 3 5 5 3 2 5 4 3 1 1 2 2 2 3 3 2 Family, sadness, death, health, my future health, how smoking does a damage on you physically and mentally. The consequences of smoking are intense. ALL cigarettes cause damage to your body. 5 1 5 5 3 3 1 5 5 1 5 5 5 5 1 5 1 5 5 5 6 7 2 1 6 6 5 1 5 1 5 1 7 7 1 7 4 7 7 7 20 0 0 1 4 3 1 Line of lung cancer in family 1 1 1 1 1 1 WORK 1 1 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 12-2-2007 21:27 chris harrington mktg 300 ingrid martin charrin3@csulb.edu 0 0 1 1 1 5 4 5 5 5 3 3 2 2 6 1 1 4 4 5 4 4 1 When I watched these ads I just thought about how both these people new that smoking was bad for them but chose to smoke anyway, now they have regrets but they knew they were taking a big risk when they smoked. I feel the the point of these ads is to make the health warnings about cigarettes more real to people but I already no smoking is bad and everyone i know who smokes knows that it is bad for them they all want to quit but smoke anyway. 3 2 1 4 1 2 1 2 3 1 2 1 1 4 2 1 1 1 4 1 2 1 1 1 5 5 5 2 4 4 4 1 7 5 7 2 1 4 1 7 23 1 0 0 0 0 0 0 1 1 0 0 0 0 1 1 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker 12-2-2007 21:42 thanh bui mktg 300 Hieu P. Nguyen 002730765 taiboy03@aol.com 0 0 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 5 4 timestamp fname lname class instructor id email smokeReg smokeOcc everSmoked alcoholReg alcoholOcc A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 SPEAKER_ANSWER testspeaker movie 1 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 D1 D2 D3 D4 D5 D6 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 12-2-2007 21:49 thanh bui mktg 300 Hieu P. Nguyen 002730765 taiboy03@aol.com 0 0 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 3 3 0 the guy in this ad was trying to be cool and fit in with others 1 1 1 5 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 7 7 1 1 7 7 1 1 1 1 1 7 7 7 4 1 7 5 5 6 22 1 0 0 1 2 0 0 0 1 0 1 0 0 1 0