Website needs faces lifted
Cal State Long Beach's new web site, www.csulb.edu,
greets visitors with a smooth look and a very prominent, large smiling
face, which soon morphs into another.
What is not so apparent is who these people
are and why they are qualified to represent the student body of CSULB to
all cyberspace. No notice was posted in any school publication announcing
an opportunity for students to be a part of the redesigned site or to represent
the school. The chosen students just happened to be walking past the remotely
located University Public Affairs and Publications office on the second
floor of Brotman Hall.
Fairly and accurately representing all
CSULB students does, of course, present some inherent difficulties. Featuring
giant, individual student pictures only accentuates this point, especially
when there are so many positive aspects to this university that might have
been featured there, on the most public of all of the university's publications.
CSULB's academic side is, theoretically,
the university's main focus. Why not, then, feature the numerous well-renowned
professors teaching here? Their credentials, research, writings, and various
achievements are, or should be, a significant factor for prospective students.
If featuring students was considered integral
to the new site, pictures of President's Scholars or other scholarship
recipients would have been more than appropriate. Some of our notable athletes
could have been featured as well, highlighting our champion sports programs.
Candid photos of students studying in the library or lounging on the grass
on upper campus would have captured some of the university's ambiance.
Even pictures of our beautiful campus might
have been used, as they were in the site's former design. CSULB has many
picture-perfect spots, like the tree-lined walkway between the University
Student Union and SSPA, or the Japanese Gardens. The Bell Tower was good
enough to grace our much-heralded 50th anniversary logo, and the Pyramid
is a main campus highlight, but they are nowhere to be seen.
Webmaster Doug Cox acknowledges the lack
of diversity among the featured students and said the university has plans
to slowly implement a more accurate selection of students, but no matter
how closely the percentages follow the statistics, individual pictures
are a poor sampling of the student body.
These pictures contribute nothing to the
experience of the web page and convey absolutely no information about students
or student life on campus. And those faces, displayed so flagrantly across
the page, are not the epitome of what a student is or should be.
What a waste of precious space it is when
the university chooses to bury some of the most important attributes the
campus on back pages, featuring on its primary page only the empty smiles
of no name faces. |