Women's time to shine

Although NBA players are averaging a loss of $14 million per game, more than 130 days of the lockout have passed and playing is nowhere in sight, according to Commissioner David Stern.

"It's not about whether we cancel the season," Stern said. "You can keep counting [the canceled games] and at some point based upon the negotiating posture of the union, it will not be possible to play the season."

Players are demanding 60 percent of revenue. Owners want to shave it down to 50 percent.

While rich vs. the even richer battle it out, viewers could care less. According to an ESPN-Chilton poll, 63 percent of sports fans said they would not mind if the entire season was canceled.

This is a fine time for women's basketball to take center stage. The ABL's co-founder, Gary Cavalli, is in negotiations with Fox Sports Net, a cable network, to garner more coverage for the players during the lockout.

Its rival, the WNBA, has contracts with NBC, ESPN and Lifetime.

To draw additional attention, the ABL has increased its marketing budget by $2 million.

Women's basketball coverage has always been in the shadow of the overpowered NBA.

As the men hold out for the extra Land Rover, the women are exercising their love for the game.

They should get the much-deserved attention they have always been fighting for.