VOL. LV, NO. 159
California State University, Long Beach October 12, 2005
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Editorial Staff

Jamie Rowe
Editor in Chief

Austin Lewis
Managing Editor

JENNIFER FREHN
News Editor


STARR T. BALMER
City Editor

Lesley Nickus
Diversions Editor

Bradley Zint
Opinion Editor

Lauren Williams
Assistant Opinion Editor

Kim Oswell

Sports Editor

Brigid McGuire
Calendar Editor

TRACEY ROMAN
Photo Editor

ELYSSE JAMES
Copy Editor

DAVID WHISLER
Copy Editor

Beverly Munson
General Manager

Jennie Lessel
Assistant to the General Manager

Jovanna Rosado
Advertising Representative

Sara Watanasirisuk
Gynneth
Harper
Daisy Cisneros
Stacy Hopper

Office Assistants

Jamie Eggleston
Production Manager

Sara Watanasirisuk
Sarah Leavitt
Production Assistant

Gia Marie Trovela

Web Assistant

Lin Jay Wang

Circulation Staff

 

 

. News  
 

Our View: Computer conspiracy causes consumer crisis


Americans love new crap — commodities like flashy sports cars, surround-sound stereo systems, LCD TVs, power tools — the list goes on. We expect our little luxuries to be state of the art, tip-top — the next new thing to beat the Joneses.

For that matter, we also expect our computers to be pretty darn good. After all, America and Bill Gates revolutionized the world’s personal computing industry.

But many times they do not work as well as we’d like. Computer problems are as common as college keggers, Starbucks locations and Los Angeles traffic.

This harsh reality is due to two factors. One is many computer users are not familiar with how to effectively use a PC. This is understandable because advanced computing techniques are complicated, though the industry does its best to make things user-friendly.

The second factor is the juicy one, involving what is quite possibly a massive anti-consumer, pro-cash conspiracy. Behind corporate computer CEO doors, “the man” and his cronies have devised a near-perfect scheme to keep you and your PC continually at odds.

Nearly all of the aforementioned computer companies are selling consumers a laptop or desktop that is destined never to function well because it is loaded with a pre-paid ticket to tension town, taking the train straight to your nerves.

Brand-new computers are comparable to garage sales; both have a whole lot of junk once you check them out. A PC pre-loaded with the Windows operating system comes with mounds of useless programs most users never need.

Examples include bulky printer software with various additional add-ons most users will never take advantage of, touch pad options, video card and display options, colossally slow media players, weather meters, company support links and trial software. Each company incorporates its own items, all largely the same and equally useless.

Most of this technological trash is configured to run every time the computer starts. Consequently, it makes boot-ups slow while users unknowingly wait to pre-load programs they may not even want.

When computer boot-ups are slow, it begins the inevitable downward spiral of the computer’s functional decline. It will run slowly, taking considerable time to even do trivial tasks. It is like a kind of software bureaucracy.

It loads dozens of unwanted programs because the manufacturers set it to do so, making it eventually crash, either temporarily or permanently. A good analogy for this prickly phenomenon is that the computer is simply juggling too many digital balls at once. Eventually, it is going to drop them into some cybernetic chasm.

But why have companies done such a terrible thing to our computers? Why do they pre-set them to run slowly and potentially stop working?

Our theory is that they do it to make a pretty penny selling warranties, more useless software and computer repair, of course.

Consumers usually do not know about this dirty little secret before purchasing that shiny new marvel. We put too much blind trust in computer companies. Perhaps it is the result of clever advertising touting a high percent of customer satisfaction or generic perfect service awards that cause us to do so.

Meanwhile, as you suffer from faulty products, computer repair personnel are cashing in on easy fixes — removing the pre-installed software on your computer that led to its collapse in the first place.

This is not the only reason your computer runs slow or breaks down. There are many other possibilities, including excessive amounts of malicious spyware or viruses. But the pre-installed junk software is many times the original culprit.

To the computer cronies’ credit, the vicious cycle is profitable—for them, at least. Ultimately, that revenue causes the consumer unnecessary stress and emptier wallets. Something must be done about it.

Getting rid of the troublesome odds and ends on your computer is not very difficult to do yourself or with the help of a computer-savvy friend. There is no need to call the Geek Squad or Dell support for such simple fixes at your expense.

Our recommendation is to delete much of what comes on a brand-new computer. Much of the software given to you as a so-called “bonus” does not need to run at startup. In most cases, and with most computer users, it does not need to run at all.

With a little help, you can remove the programs to both help your computer run faster and to prevent a potential Windows breakdown. You can also remove programs you do not use through the control panel. Chances are, you will not miss them. In case you do, your computer probably came with backup CDs.

All that pre-loaded stuff is crap and the companies know it. Some of the software given to you is the result of a real sweetheart corporate deal that benefits them and not you. If asked, they would probably deny that fact, rebutting using swift and smooth rhetoric.

But such rhetoric is as empty as, to quote Mark Twain, “a beer closet in premises where painters have been at work.”

Do not let the computer work you. You work the computer.


 

 


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