New
razor just not cutting it
Our
view
Gillette
is unveiling a new razor with not one,
not two, three or four, but five blades.
As if there aren’t enough choices
already to perplex even the most seasoned
of shavers, now there is another option
to further aggravate consumers.
The rivalry between large companies is intense these days and is becoming unnecessary.
More is not always better.
Imagine if a car company were to take this concept and apply it to tires. Tires
provide stability so why don’t they put six tires on instead of four?
Better yet, why not offer a smaller version of a tank? They are stable and
provide protection.
Seriously, while more options are better for some things, there has to be a
point of complacency.
Starbucks began as a small coffee house that offered a few options and made
frozen coffee drinks popular. Now, when you wait in line there, if all you
want is a small coffee, be prepared to wait for the lady in front of you who
is ordering a tall nonfat mocha with sugar-free caramel syrup in a grande-sized
cup because she likes to add fat-free milk and vanilla powder.
Gone are the days of ordering a coffee-based drink using only a few words.
As far as the razors are concerned, anyone who has tried the Mach 3 razor knows
three blades go dull rather quickly and are quite expensive. Rather than add
more mediocre blades, wouldn’t it be better to make two good blades that
actually give you a close shave without going dull three weeks later and burning
a $14 hole in your pocket?
There seems to be a redeeming quality to Gillette’s new Fusion razor.
It features a trimmer on the back of the cartridge for men who have beards
and mustaches, a demographic that makes up 50 percent according to MSNBC News.
However, don’t many males with beards and mustaches purchase trimmers
strictly for this purpose?
What good will a trimmer on the back of a razor really do? It’s too complicated
and people just don’t have that kind of time in the morning. Shaving
isn’t one of those activities in which individuals enjoy taking their
time. We generally do it because it needs to be done, not because the sensation
of a razor across our skin is appealing.
Now, for those with sensitive skin who can’t wait for a company to make
a razor with great blades, the Fusion may, in fact, do some good. Maybe the
five blades will actually shave the hair off with one stroke as the Mach 3
and the Shick Quattro claim to do, but don’t.
The bottom line is, with all the multi-blade, single-blade, disposable, electric,
good and crappy razors out there, we don’t exactly need another option,
unless it actually does what it claims to do. Our other options have disadvantages;
the companies should focus on fixing those first. |
