Our
View: Consumers on cue
And
they're off! The sales, the malls, the parking
lots. The festivities of the true holiday
season have begun.
But
will this year be different? The year has
been imbued with a downward spiral atmosphere,
and even as reports continue that the economy
is growing again, many of us are still waiting.
Does this mean bonus checks? Holiday raises?
We doubt it.
Like
most things economic in nature, it all seems
slightly intangible. Consumer confidence,
the worth of the dollar, the entire basis
of the stock market: based completely on
imaginary rumblings. No wonder money seems
to be some people's religion.
So
as we prepare for gobble-gobble day, our
nation's first class advertising campaigns
will seek to lure us all into a feeding
frenzy. Because our hard earned dollar is
the only one that can line the pockets of
the corporations, because we are the spenders
that can pull the nation out of it. Or so
they tell us.
So
while they're laying people off, decreasing
benefits and salaries so that they can make
an extra buck, it is up to us, Super-middle-class,
to save the day. By buying a bunch of garbage
that only some people want and nobody really
needs.
So
as we all prepare for the holiday season,
let us all remember the true meaning of
giving, Visa, everywhere you want to be.
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