Pink
tees, accessories sold, worn for a cause
Jackie
Miserany
Compassion
for Fashion
Awareness:
Shopping and charity have joined forces
in the fight against
breast cancer.
By
Jackie Miserany
Special to the On-line Forty-Niner
October
is national Breast Cancer Awareness month,
and this year the power of the pink ribbon
spread throughout the fashion industry
abroad and at home with students at Cal
State Long Beach.
Breast
cancer affects millions of women and their
families. More than 210,000 women and
1,300 men will be diagnosed with breast
cancer in the United States this year.
The statistics are staggering.
Every
12 minutes, a woman will die from breast
cancer in the United States. To show their
support, all month long fashion designers
and retailers across the country are coming
together to help find a cure with style.
You can do something to show your support
without having to break the bank.
Evelyn
Lauder, of the Estee Lauder cosmetic company,
founded the Breast Cancer Research Foundation
in 1993. The foundation is dedicated to
supporting outstanding clinical and genetic
research relating to the causes, treatment,
and prevention of breast cancer.
This
month, Estee Lauder cosmetic counters
across the country offered a beautiful
gold and pink compact for $45.00, with
a portion of proceeds going to the Breast
Cancer Research Foundation. Other items
for sale at Estee Lauder include pink
lipsticks, traveler cases, and jeweled
pink ribbons.
Stella
McCartney, the Rock n' Roll princess of
British fashion, teamed up with
Saks Fifth Avenue stores to sell her unique
"Key to the Cure" T-shirts.
The T-shirts were available for
purchase at Saks Fifth Avenue stores throughout
October. Proceeds from the sale of the
shirt will go toward breast cancer research.
Another
designer that urged you to shop for the
cure is Ralph Lauren. The Ralph Lauren
Pink Pony Campaign aimed to draw attention
to the lack of quality breast cancer care
in many communities. One of the items
from the campaign is the signature pink
pony T-shirt, which sells for $65.00.
Ten percent of the proceeds from the sale
of the shirt benefit the Pink Pony Fund.
Also
available for purchase this month is a
new lip glaze compact from Stila cosmetics.
The compact is a limited edition, containing
four shimmer, pink lip glazes, specially
created for the cause.
So
what can you do to show your support without
having to break open the piggy bank? Simply
wearing pink ribbons with pride shows
everyone that you are aware of the seriousness
of breast cancer and in support of the
search for the cure.
To
do its part to show support of the pink
ribbon cause, the campus organization
Students in Fashion made and distributed
hundreds of pink ribbon pins.
Questions of comments? Feel free to contact
me at jmiseran@csulb.edu.
