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VOL. IX, NO. 102
CALIFORNIA STATE UNIVERSITY, LONG BEACH
April 16 , 2002


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news

Planting Wild Oats next to Trader Joe's


By Alisha Gomez
On-line Forty-Niner

Health food stores are becoming a surplus in Long Beach with Wild Oats opening at the Marina Shores Shopping Center.

The largest business to come to Long Beach so far this year, it has about 125 employees. Store director Cyndi Okerlund said many of those employees are Cal State Long Beach students.

Wild Oats also is going to give back to the community with its "Five Percent Days," a day where 5 percent of the total sales go to a certain charity. This quarter, the charity is Long Beach Organic, a non-profit organization that turns vacant lots into beneficial green zones, said Kim Woerz, a Wild Oats spokeswoman.

Wild Oats and Long Beach Organic are going to build a community garden where Long Beach residents will be able to plant veggies suitable for living. Shoppers can participate in this all-day event April 29.

The Marina store has the newest looks of the Wild Oats stores and is the first to open in two years. The design is going to be the new prototype for all the stores. Despite that it is neighbor to Trader Joe's, both companies are looking forward to a little competition and Okerlund said Trader Joe's is hoping Wild Oats will draw more people to the area.

"It's a great location," Okerlund said. "We are hoping to cater to the same kind of guests that Trader Joe's does."

Similar in mission, Wild Oats is also like a café with its own juice and java bar, Wild Oats Kitchen, which features pizza, sushi, panini, salads and much more.

Okerlund said that they are more than just a health food store.

"We have a wide variety in grocery, food service, meat and seafood," she said. "Our motto is from the hook to the plate in 48."

This motto guarantees the freshest in their fish products because it is delivered within 48 hours to the store. Wild Oats offers local organic produce, natural herbs and vitamins from their Natural Living section and natural meats, seafood and dairy.

The store officially opens Wednesday and is giving away a free bag of groceries to the first 250 people through the door. Doors open at 9 a.m. The address is 6550 E. Pacific Coast Highway in Long Beach.

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