Logo
overload hinders fashion sense
Janelle
L. Burns
- Fashionably Tuesday
Unless
you live in a nudist colony, it is a natural
truism that you wear clothing— at least
when in public. There’s no escaping the
concept. If you walk into any academic institution
or public place, you will notice something
oddly reoccurring on everyone you glance
at. The small, minute, screaming-loud object
all clothing comes readily equipped with
— a label.
On a status scale, this small detail tries
to separate the hip from the un-hip, the
haves from the have-nots. If you don’t have
the latest style of jeans with the right
label, somehow that’s inferior behavior.
You can not avoid logos and labels, they
are everywhere. Infiltrating our lives is
a slew of labeled goods: clothing, hair
and body products, makeup, underwear, sheets,
parfum and cologne, socks, jewelry, everything
to animal accessories!
With a list this long and then some, it
is a wonder how we can keep up and it is
a no brainer that we give in. Has
this logo-obsessed phenomena raged out of
control? Has style been traded in
and mistaken for a logo?
A perfect example is an end-of-the-season
sale. You browse through the sale rack and
to your utter disbelief, Macy’s is selling
a DKNY sweater for 50 percent off! The only
problem is, it’s a shade of orange you wonder
if you’ll look funky in. The longer you
look at it, the more you start to reason
with yourself. You remind yourself that
it’s a DKNY sweater for 50 percent off,
and the lovely letter combination is embroidered
across the front, plus orange can’t be that
bad if the people at Donna Karen approved
it … so you take it.
I rest my case that you wouldn’t have purchased
the funky orange sweater if it didn’t have
DKNY across the front. If style has been
traded in for logos, and you are wearing
Roxy to say you are an actual surfer girl,
Bebe to say your trendy, Ralph Lauren to
say you’re a classic traditionalist, Prada
to say you are sold to luxury designers,
and J Crew because you are the epitome of
casual — then so be it. All I ask is that
you refrain from logo overload and mix and
match them appropriately.
No one with a sense of what meshes wants
to see Roxy paired with a Prada bag, L.E.I.
jeans with a Dior logo top … you get the
picture.
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