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VOL. VIII, NO. 96
CALIFORNIA STATE UNIVERSITY, LONG BEACH
APRIL 2, 2001


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opinion: our view

Artists' fight valid

Recording artists are preparing to take on the music industry over what they deem to be unfair practices they feel unfairly exploit their work for the companies' profit.

Hole singer/guitar-player Courtney Love started the battle and was soon joined by artists representing every musical genre. The unionizing-type battle is akin to previous fights by actors and the free agency battle by professional baseball players.

The fight covers three areas: restrictive contracts, health care and hidden profits.

In the current system, artists are signed to exclusive contracts that give the recording companies copyright control and almost total control of the artists' creative output.

The recording companies justify their policies by saying since only a few of every hundred artists they sign will be successful, they need the money from the profitable to subsidize the unprofitable. A system that punishes success can be rationalized.

In a "Behind the Music" program on VH1, the group TLC told how they were left bankrupt by their record company, which forced them to pay for their time in the recording studio and for the promotion of their albums.

Their story and others like it belie the argument that record companies face prohibitive costs in developing new artists. When artists pay for their own promotion and then lose the rights to the profits, the system is inherently unfair.

Recording artists are also battling for health care protection, which is almost a given in every other industry. Given the stereotypical rock 'n' roll lifestyle, it is understandable why record companies would not want to face the potential costs. The Rolling Stones Keith Richards' three blood transfusions alone could have put a serious dent in profits.

Still, there is no reason artists should not have access to health care simply because they do not work 40 hours a week behind a desk.

Love is also challenging the record companies' practices of giving artists limited royalties from records sold overseas and in record clubs. American pop culture is a global phenomenon and companies make overseas profits based primarily on the artists' names and past successes.

Companies have no justification in keeping money from artists that their talents rightfully earned.

The list of recording artists that died penniless is as notable as it is depressing. Jackie Wilson, Mary Wells, Florence Ballard, Jimmy Reed and Howlin' Wolf all faced destitution during their lifetimes.

Labor battles often benefit those that come after more than those in the present. This battle would help future artists. This fight should be fought diligently to the end.

 

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