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VOL. VIII, NO. 82
CALIFORNIA STATE UNIVERSITY, LONG BEACH
MARCH 7, 2001


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Andres Cardenas
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Chris Lew
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Marten Lewerth
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Lyndsey Shinoda
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Phil Witte
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Don Weberg
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opinion: our view

Can you believe your eyes?

With every passing year, cultural trends and technological advances make the line between fantasy and reality more transparent.

Television is rampant with reality shows in which we as viewers get to vicariously experience the same adventures as the "real" people on the tube, rather than the world of make-believe we usually see.

But are they real people, or just on the first step in entering the same world of make-believe in which a majority of our entertainment exists?

This, however, holds none of the ethical questions that emerging digital technologies are creating every day.

In "Forrest Gump," Tom Hanks appeared on-screen with the likes of John F. Kennedy, John Lennon and Elvis Presley, all of whom are long dead. No logical person, knowing whom Hanks was, would believe these events actually occurred. Although, we do live in a society where people actually cast votes for Ross Perot, Steve Forbes and Pat Buchanan for president.

Also in vogue these days are commercials featuring old-time movie stars, including James Cagney, Gene Kelly and John Wayne, endorsing various products. Whether or not these stars would object to being light-beer shills is irrelevant, as their descendants and studios hold the rights to their likenesses. It would be interesting though to see how today's stars would react to selling flavored sugar water ten years into the grave.

Incidentally, it is ironic that someone with as masculine a reputation as Wayne would be used to sell an alcoholic beverage as impotent as Coors Light.

Entire animated movies have been created with computers, but these have not been able to accurately recreate a believable human figure. So far.

All of these advances bring us to the latest overuse of technology, the reappearance of recently deceased Nancy Marchand on last Sunday's premiere of "The Sopranos." Rather than simply write her out of the script, as is customary when an actor dies, the producers took already shot footage and grafted her face onto another actress' body.

Though announced ahead of time and done so ham-handedly that it was obvious something was not quite right, this does set a dangerous precedent. With an impending actors' strike on the horizon, the producers could cut and paste lines of dialogue to create new storylines and hire extras to stand on the right mark and call it a new show.

Yes, this is far-fetched and likely impossible, but the potential is there.

Even more dangerous, with technology becoming more affordable, digital manipulation is practically an application for the home computer. Someone who holds a grudge against you could film and photograph themselves committing various illegal or heinous acts, paste your image onto their body, and you would not realize it until you found yourself in a police station.

Movies like "Arlington Road" and "Rising Sun" have shown practical applications of this devious technique. Where Hollywood provides inspiration, Americans follow with innovations.

This is a brave new world of technology we are entering and, as in most things in life, rules will not be written until someone gets hurt and we know what laws to write to prevent them from happening again.

 

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