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VOL. VIII, NO. 85
CALIFORNIA STATE UNIVERSITY, LONG BEACH
MARCH 13, 2001


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diversions

ECW vitals lack signs of survival

Fans, just as soon as I wrote a column about possible commentators who could succeed Jerry Lawler, the World Wrestling Federation found its man: Paul Heyman, owner of Extreme Championship Wrestling.

With Heyman now on the WWF payroll, it is safe to say that any hopes of ECW starting up again are somewhere between slim and none, heavily leaning toward the latter.

The loss of ECW would be a huge blow to professional wrestling. This small federation reinvented and shaped wrestling as we know it today.

Wrestling's last period of decline began in 1993. World Championship Wrestling, much like now, was losing millions of dollars and came close to bankruptcy. The WWF was plagued by a steroid distribution scandal that could have destroyed all of professional wrestling. Along with the troubles at the business end, both federations fell into a creative abyss.

WWF's formula of giving wrestlers silly but marketable gimmicks aimed at children was wearing thin with fans. Bret Hart and Shawn Michaels were now the WWF's standard bearers, but they did not garner mainstream attention like Hulk Hogan. WCW, on the other hand, pinned its recovery hopes on Hogan and several of his buddies, effectively rebuilding the WWF of the 1980s. Since many of the ex-WWF wrestlers deteriorated physically, fans loathed WCW's "senior tour" superstars.

Meanwhile, millions of people worldwide discovered the Internet. It was here that fans began hearing about a wrestling organization out of Philadelphia that featured the most brutal action in the United States.

That organization was ECW. Paul Heyman, best known as former WCW manager Paul E. Dangerously, began wrestling's hardcore revolution. He incorporated several elements of Japanese wrestling and let it play out in a testosterone-charged realm of vulgarity and bloodshed.

ECW's matches were all no disqualification, so there was no such thing as a foreign object. Wrestlers could beat each other with chairs and baseball bats, draw blood with cheese graters and pizza cutters and routinely use weapons fans would bring with them in matches. Sometimes, the ring ropes were replaced with barbed wire. This style of brutal combat is common in Japan, where it was referred to as "garbage" wrestling.
ECW was also responsible for many of the most cliché elements of modern-day wrestling such as slamming opponents through a wooden table or wrestler 911's choke slam.

Fans loved what they saw because ECW offered an alternative to the inane circus sideshows WWF and WCW offered. ECW was what wrestling was supposed to be: bloody, athletic and aggressive.

WWF and WCW were on to the surging popularity of Philadelphia's hardcore federation, and they tried to make their wrestling look like ECW's. The two federations felt threatened by an organization who had very little television exposure and meager revenues but a tremendous cult following. WWF and WCW began to make their programs look more like ECW's, first by the style of wrestling, then by actually acquiring ECW wrestlers.

WCW made the first raids, mainly taking the technically gifted stars like Benoit, Malenko and Jericho. WWF chose to rid itself of the family-friendly circus sideshow image and become edgier and more adult-oriented.

ECW tried to go mainstream itself through pay per views, then a one-year nationwide television deal on TNN and a video game development with Acclaim.

It was too little, too late. The thrill was gone, and ECW never achieved mass appeal.

Until next week, fans, keep watching.

Chris Ledermuller is a print journalism major at Cal State Long Beach.

 

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