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VOL. IX, NO. 59
CALIFORNIA STATE UNIVERSITY, LONG BEACH
December 6, 2001


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opinion: our view

King legacy dimmed

Martin Luther King Jr. is perhaps one of the greatest freedom fighters of all time. His legacy and contributions, not only to the black struggle, but the American struggle, profoundly changed our country for the better.
 
King's work, through non-violence, showed the ignorant that blacks were indeed NOT an inferior race; but a group of people that deserved equality.
 
The "I Have A Dream," speech, specifically, is a lasting testament to King's lasting impact. People in this world have heard that speech over and over again and it still affects them. Even more importantly, there are some of us that hear that speech for the first time and it immediately changes our lives.
 
Recently in an attempt to "preserve" the legacy of King, his family has set up a company to control the use of King's image and words.
 
As a result, the King family has begun filing lawsuits against any outlet that uses the words of King without paying a licensing fee. This includes all forms of the media and authors who quote King in their books.
 
While it is understandable to protect the likeness of King, his family is going about it all wrong and is indeed sending the wrong message.
 
They are not against anyone remembering King's legacy, as long as they are willing to pay the price. King's family has sued USA Today and CBS, amongst others for use of King's words or likeness without permission.
 
At this very same time, they are willing to sell King's likeness and words for a television commercial, where he is used to hawk a communications company.
 
This message is deplorable.
 
In the past the families of rock artists like Jimi Hendrix and Bob Marley have assumed possession of their legacies and have marketed their likenesses for profit.
 
As sick as this makes some, they are simply marketing something that was already a commodity. Somebody is going to make money off the music of Hendrix or Marley, so why shouldn't it be their family?
 
The King issue is different, though. King is not a commodity; he was a human being that has become an American icon. His speeches were not about profit, they were about freedom and equality for an entire nation.
 
People were not charged to stand by the Washington Monument to hear him speak, he spoke for free and his profit for these speeches were of the spiritual not the financial.
 
By assuming control of the King legacy, his family is dangerously close to tarnishing the memory of his impact. Who wants to pay to use something that should be used for free?
 
More importantly, there is no reason why anyone should be charged for the use of words that are synonymous with our country's history.
 
Nobody is sitting back and collecting fat checks every time we sing the "Star-Spangled Banner," or every time somebody prints the "Declaration of Independence." Therefore, the King family should not charge people for the use of his memory.
 
The King families actions are clearly not for the protection of their departed loved one, it is for their own financial gain.
 
When is this world going to learn that money is the root of all evil?

filler

 

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