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opinion
Customer service
without a smile
Consumers want quality
customer service during a visit to a store because great service
sells products, keeps customers happy, and maintains a profitable
business.
Service with a nice greeting and a smile would be examples of
great customer service, but plain courtesy would be sufficient.
I remember one visit to the supermarket I asked an employee,
"Do you sell shrimp flavored chips?"
The employee said, "Did you see it in the aisle with the
chips?"
"No."
"Well, that means we don't sell it."
Let's face it; most prices are almost the same for every retail
store wanting to sell products or services.
However, customers will always shop at stores where they receive
the best treatment, regardless if their prices are slightly
higher than competitors.
"I like to shop at stores where employees take the time
to help you out no matter how long it takes," said junior
Chris Nonato, a mechanical engineer major. "I always remember
the stores that treat me well and I always go back to those
stores for future purchases."
Companies with excellent services spreads fast to potential
consumers, however stores with bad services spreads even faster.
Stores known for its terrible customer service often end up
costing the business something worth more than money.
It costs the business its reputation.
A store with bad customer relations will have a bad reputation,
which makes it difficult for a business to sell merchandise
due to the loss of trust between the customer and the company.
Once a store's reputation is destroyed, it is difficult to run
a successful business.
"I have been to many shopping malls where store employees
act rude and immature toward customers," said senior Shauna
Vibal, a human development major. "Employees and their
services can reflect a business, and if service is bad, the
business is perceived as bad."
For better or for worse, customer service representatives are
liaisons for selling merchandise for a company.
Perhaps a proposed solution for bad service would be to post
pictures of all snotty customer service reps that have treated
customers like dirt on a Web site called Satan'sAssistants.com
to warn people about a specific store where these people work
so that consumers won't shop there.
A note to all, (not just to customer service representatives),
as professor Ray Lacoste of the comparative literature department
would say every time class is dismissed, "Remember to be
kind scholars, it is the last revolutionary act."
Jason Gutierrez is a journalism major at Cal State Long Beach.
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