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news
Alumna directing
the flow of music
By Dwight Flenniken III
On-line Forty-Niner
KROQ (106.7) Music
Director Lisa Worden held an open discussion about jobs in
the music industry during a visit Friday to Cal State Long
Beach.
Worden, a CSULB
alumna, has been the music director at KROQ for the past seven
years. She grew up in Diamond Bar and graduated from CSULB
in 1993 with a degree in business administration.
During her time
at Long Beach she served as an intern for SBK Records. She
then moved to RCA Records as an assistant, and through her
contacts at RCA landed a position at KROQ.
"My job at
KROQ is finding songs to play on the radio," Worden said.
"My focus is the music."
Much of the event,
held in the University Student Union Small Auditorium, was
geared toward students finding work after graduation in the
very large music industry. Those in attendance ranged from
communications majors to members of up and coming bands.
Worden, who answered
questions in a informal manner, said her job duties change
each day. Every Monday she takes time to meet with about 25
labels, and the first Monday of each month she sees smaller
independent labels.
She explained how
each recording label is allowed approximately 15 minutes to
pitch bands they feel are on the rise.
"Labels come
at me constantly to try and get their bands played,"
Worden said.
Business major
Parrish Shope said she thought the lecture was intriguing.
"I am interested
in finding out what her specific job included, and things
she does on a daily basis," Shope said.
Worden said it
is nice to have her degree to fall back on in the turbulence
of the music industry. However, Worden said her CSULB degree
was not necessary in obtaining her current job.
K-BEACH radio and
the University Union Newspaper sponsored the event.
More media discussions
are on the way, according to John Trapper, a university student
media advisor.
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