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![[opinion]](http://www.csulb.edu/%7Ed49er/Icon/opinion.gif)
Media's
confused
With the
way the media analyzes the race for the president,
it's no wonder the Republicans and Democrats are seemingly
out of whack.
It seems
that whenever George W. Bush or Al Gore opens their
mouths, the media are scrutinizing every word for
the slightest hint of lying, subliminal messages,
and characterizing the candidates as intellectually
incompetent.
We all
know subliminal advertising does not work. Bush's
campaign is based on integrity, not goofy tricks
such as telling everyone he invented the Internet.
Bush's so-called "subliminal" commercial
could have been an honest mistake. After all, the
word "rats" is a part of the word "bureaucrat."
And as
for Gore, his sentimental story about his mother was
simple an effort to convey his life-long loyalty to
the working class. But, the media has lost sight of
the real issues, focusing on sex scandals or becoming
obsessed with a minor slip of the tongue every so
often.
Speaking
of slips of the tongue, the media is too hard on Bush,
who probably delivers a dozen speeches a day, which
must be a strain for the Texas governor.
From all
Bush's speeches and interviews, the media have compiled
his inevitable slip-ups and reviled his inability
to name obscure world leaders. The media tells us
little about the candidate's real message.
The media
will make you eat your words if you routinely falter
during a presidential speech or debate. But, we all
know what Bush meant when he said, "Rarely is
the question asked: Is our children learning?"
Will they ever let him live it down?
By their
nature, political campaigns are sleazy. Neither Gore,
nor Bush are listening to the will of the people and
the media's unbalanced coverage unfairly vilifies
one candidate over the other.
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