DISPLAY
ADVERTISING DEADLINES
| EDITION |
. |
COPY
DEADLINE |
| Monday |
|
Tuesday 12:00
noon |
| Tuesday |
|
Wednesday 12:00
noon |
| Wednesday |
|
Thurs 12:00
noon |
| Thursday |
|
Monday 12:00
noon |
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MARKET
INFORMATION
35,000+ Daily
Readers $$$$
Over $200 Million
Spendable Income
- Average student age is 23
- Average graduate student age
is 30
- 88% are employed
- 96% read the Daily Forty-Niner
regularly
- 61% take the 49er home
- 75% respond to display ads
- 95% read classifieds daily
- 83% notice repeat advertising
|
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DISPLAY
MECHANICAL REQUIREMENTS
- Minimum Ad depth 6 inches
- Column Measurements
1 col. = 1 7/8"
2 col. = 4"
3 col. = 6 1/16"
4 col. = 8 1/8"
5 col. = 10 1/4"
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CIRCULATION
- Free early morning
distribution to over 40 campus locations and an additional 19
off-campus locations throughout the city of Long Beach for our Thursday
Weekend Edition
- 132 scheduled publication
dates per year.
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SPECIAL
ISSUES INFORMATION
These editions
are large, high profile editions centering around campus activities.
Space availability is limited so please plan ahead.
Take advantage of the opportunity to reach this large campus community
of 30,000+.
|
Special Issue
|
Issue Date
|
Space Deadline
|
Copy Deadline
|
|
|
Orientation
Guide
|
8/20
|
8/13
|
8/15
|
|
Back-to-School
|
8/27
|
8/20
|
8/20
|
|
Sports Preview
|
9/ 6
|
8/30
|
9/4
|
|
Fall Job Faire
|
10/ 10
|
10/3
|
10/5
|
|
Fall/
Winter Travel Guide
|
|
|
|
|
Basketball
Spotlight
|
|
|
|
|
Holiday
Shopping Guide
|
11/
5
|
10/
29
|
10/
31
|
|
Finals Week
|
12/10
|
12/3
|
12/5
|
|
|
Special Issue
|
Issue Date
|
Space Deadline
|
Copy Deadline
|
|
|
Welcome Back
2002 Issue
|
1/ 22
|
1/ 14
|
1/16
|
|
First Day
of Spring Classes
|
1/ 28
|
1/ 22
|
1/23
|
|
Valentine's
Issue
|
2/ 11
|
2/ 4
|
2/ 6
|
|
Spring Travel
Guide
|
2/ 28
|
2/ 18
|
2/ 20
|
|
Kaleidoscope
|
4
/ 27
|
4/
23
|
4/
23
|
|
Spring
2002 Job Faire
|
3/
13
|
3/
6
|
3/
8
|
|
Finals
|
5/
20
|
5/
13
|
5/
15
|
|
Grad Ceremonies
Issue
|
5/ 29
|
5/ 20
|
5/ 22
|
|
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RATE
INFORMATION
All Rates
are Net (unless otherwise indicated).
- Display
Rates
| Open
Display Rate: |
|
Monthly Frequency
Rates
(4 Day minimum placement)
25% Discount on 6"
Ad or more
|
*Discount
Frequency Rates are not available to National Advertising Agencies.
Bulk Contract Rates/
Per Client
35% Discount on 200"
or more
*Bulk
Contract Rates are available to National Advertising Agencies per
Client.
Non-Profit Rate...............$7.00
pci
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- Agency
Rate
Agency/ Media Rate (PER COLUMN
INCH) $18.00
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REFERENCE 
- Online
Forty-Niner*
Local Advertisers w/print
contract: $50.00
Runs
concurrently w/print contract.
Monthly
Rates
| Vertical
(right column) 215 x 300 |
$500.00 |
| Banneer
(Top or Bottomof page) 468x60 |
$275.00 |
| Tile
(top, bottom, left or right column) 100 x 75 |
$275.00 |
All
advertising will be displayed on all pages, including archived pages,
published after January 29th 2001. We are currently working toward
full site rotation.
If you choose
our premium online ad design service please allow 2 weeks prior to
desired placement date.
Agencies w/print contract
per individual client: $50.00
Runs
concurrently w/print contract.
*
Prices subject to change. Web ad banner pixel dimensions 468 x 60
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REFERENCE 
- Classified
Display Rates
The
Classified page is a 6 column. Classified display ad can not be larger
rhan 6 total inches.
Only the following
formats may be used:
1 column =
1.5"
2 column = 3.25"
3 column = 5"
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REFERENCE 
- Classified
Line Rates - 3 Line Minimum
| 1-insertion |
2.00
per line per day |
| 2-4
insertions |
1.50
per line per day |
| 5-20
insertions |
1.00
per line per day |
| 21+
insertions |
.90
per line per day |
| Semester |
.80
per line per day |
Prices
are for consecutive runs, breaks in runs will be charged daily rates.
Classifieds
are online at no additional cost.
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REFERENCE 
- Deadline
for Classifieds
10:00a.m.
the day before publication.
Place
a classified ad online today!!
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| 1
page |
$45
per thousand |
| 4
- 8 pages |
$55
per thousand |
| 12
- 16 pages |
$70
per thousand |
| 24+
pages |
$85
per thousand |
| Maximum
Insert Size 9" x 12" |
| Minimum
Amount: 10,000 per issue |
All
inserts must have prior approval of advertising
manager.
Please
mail a copy of your insert to the advertising manager at our
address. Call to confirm availability of placement.
INSERTS
MUST BE DELIVERED TO OUR PRINTER 7DAYS PRIOR TO INSERTION. PLEASE CALL
TO MAKE ARRANGEMENTS.
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- Color
Rates/ Premium Page
Minimum
Size 1/4 Page
| Black
& One Spot Color |
$120 |
| Each
additional color |
$120 |
| 4-color |
CALL
FOR QUOTE |
| Color
deadlines: Five (5) publishing days in advance of insertion date. |
| Premium
Page Charge: |
$50 |
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REFERENCE 
BUSINESS
AFFILIATIONS
Member
- California Intercollegiate
Press Association
- College Newspaper Business
and Advertising Managers, Inc.
- Western Association
of University Publication Managers
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NATIONAL
ADVERTISING AGENCIES
- All Campus Media
- American Passage
- Collegiate Advertising
Service to Students (CASS)
- GMR Marketing
- Hogan Communications
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TERMS
AND CONDITIONS
Advertising accepted
by the Daily Forty-Niner is subject to all terms and conditions
herein.
This newspaper may review
or reject any copy or illustration that does not meet its standards
of acceptance.
Deadline is Noon two (4)
working days prior to publication. If copy is accepted after the final
deadline, no proof is guaranteed and no allowance will be made to
the advertiser in the event of error if the advertisement is set according
to layout and copy.
Cancellation of reserved
advertising space must be made 48 hours before publication with the
Advertising Director otherwise advertiser will be responsible for
payment.
All advertising is prepaid
unless credit has been approved. Contracts must be signed and approved
by the Advertising and Business Directors prior to insertion. VISA
and MASTERCARD accepted. Checks should be made out to: DAILY 49ER.
No personal Checks without name and address imprinted accepted. Returned
checks are subject to a $10 service charge.
* Prices effective
through JULY 1, 2002.
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