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  • Special Issue Info Spring 2002' - Fall 2002'
  CALIFORNIA STATE UNIVERSITY, LONG BEACH 
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GENERAL INFORMATION
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RATE INFORMATION


DISPLAY ADVERTISING DEADLINES
 
EDITION . COPY DEADLINE
Monday Tuesday 12:00 noon
Tuesday Wednesday 12:00 noon
Wednesday Thurs 12:00 noon
Thursday Monday 12:00 noon
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MARKET INFORMATION

35,000+ Daily Readers $$$$
Over $200 Million Spendable Income
  • Average student age is 23
  • Average graduate student age is 30
  • 88% are employed
  • 96% read the Daily Forty-Niner regularly
  • 61% take the 49er home
  • 75% respond to display ads
  • 95% read classifieds daily
  • 83% notice repeat advertising
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DISPLAY MECHANICAL REQUIREMENTS
  • Minimum Ad depth 6 inches
  • Column Measurements

  • 1 col. = 1 7/8"
    2 col. = 4"
    3 col. = 6 1/16"
    4 col. = 8 1/8"
    5 col. = 10 1/4"
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CIRCULATION
  • 10,000 Published Daily
  • Monday through Tthursday
  • Free early morning distribution to over 40 campus locations and an additional 19 off-campus locations throughout the city of Long Beach for our Thursday Weekend Edition
  • 132 scheduled publication dates per year.
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SPECIAL ISSUES INFORMATION

These editions are large, high profile editions centering around campus activities.
Space availability is limited so please plan ahead.
Take advantage of the opportunity to reach this large campus community of 30,000+.

  • Fall Issues 2000
Special Issue
Issue Date
Space Deadline
Copy Deadline

Orientation Guide
8/20
8/13
8/15
Back-to-School
8/27
8/20
8/20
Sports Preview
9/ 6
8/30
9/4
Fall Job Faire
10/ 10
10/3
10/5
Fall/ Winter Travel Guide
Basketball Spotlight
Holiday Shopping Guide
11/ 5
10/ 29
10/ 31
Finals Week
12/10
12/3
12/5

  • Spring Issues 2001
Special Issue
Issue Date
Space Deadline
Copy Deadline

Welcome Back 2002 Issue
1/ 22
1/ 14
1/16
First Day of Spring Classes
1/ 28
1/ 22
1/23
Valentine's Issue
2/ 11
2/ 4
2/ 6
Spring Travel Guide
2/ 28
2/ 18
2/ 20
Kaleidoscope
4 / 27
4/ 23
4/ 23
Spring 2002 Job Faire
3/ 13
3/ 6
3/ 8
Finals
5/ 20
5/ 13
5/ 15
Grad Ceremonies Issue
5/ 29
5/ 20
5/ 22

 

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RATE INFORMATION
All Rates are Net (unless otherwise indicated).
  • Display Rates

  •  
    Open Display Rate:

    Monthly Frequency Rates
    (4 Day minimum placement)

    25% Discount on 6" Ad or more

      *Discount Frequency Rates are not available to National Advertising Agencies.


    Bulk Contract Rates/ Per Client

    35% Discount on 200" or more

      *Bulk Contract Rates are available to National Advertising Agencies per Client.


    Non-Profit Rate...............$7.00 pci

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  • Agency Rate

  • Agency/ Media Rate (PER COLUMN INCH) $18.00
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  • Online Forty-Niner*

  • Local Advertisers w/print contract: $50.00
    Runs concurrently w/print contract.

    Monthly Rates
    Vertical (right column) 215 x 300 $500.00
    Banneer (Top or Bottomof page) 468x60 $275.00
    Tile (top, bottom, left or right column) 100 x 75 $275.00

    All advertising will be displayed on all pages, including archived pages, published after January 29th 2001. We are currently working toward full site rotation.

    If you choose our premium online ad design service please allow 2 weeks prior to desired placement date.

    Agencies w/print contract per individual client: $50.00
    Runs concurrently w/print contract.
    * Prices subject to change. Web ad banner pixel dimensions 468 x 60

    QUICK REFERENCE 
  • Classified Display Rates

  • The Classified page is a 6 column. Classified display ad can not be larger rhan 6 total inches.

    Only the following formats may be used:

    1 column = 1.5"
    2 column = 3.25"
    3 column = 5"
     

    QUICK REFERENCE 
  • Classified Line Rates - 3 Line Minimum
  • 1-insertion 2.00 per line per day
    2-4 insertions 1.50 per line per day
    5-20 insertions 1.00 per line per day
    21+ insertions .90 per line per day
    Semester .80 per line per day
    Prices are for consecutive runs, breaks in runs will be charged daily rates.
    Classifieds are online at no additional cost.
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  • Deadline for Classifieds
    10:00a.m. the day before publication.
  • Place a classified ad online today!!

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  • Pre-Print Insert Rates
1 page $45 per thousand
4 - 8 pages $55 per thousand
12 - 16 pages $70 per thousand
24+ pages $85 per thousand
Maximum Insert Size 9" x 12"
Minimum Amount: 10,000 per issue
All inserts must have prior approval of advertising manager.
Please mail a copy of your insert to the advertising manager at our address. Call to confirm availability of placement.
INSERTS MUST BE DELIVERED TO OUR PRINTER 7DAYS PRIOR TO INSERTION. PLEASE CALL TO MAKE ARRANGEMENTS.
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  • Color Rates/ Premium Page

  • Minimum Size 1/4 Page
    Black & One Spot Color $120
    Each additional color $120
    4-color CALL FOR QUOTE
    Color deadlines: Five (5) publishing days in advance of insertion date.
    Premium Page Charge: $50
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BUSINESS AFFILIATIONS
    Member
  • California Intercollegiate Press Association
  • College Newspaper Business and Advertising Managers, Inc.
  • Western Association of University Publication Managers
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NATIONAL ADVERTISING AGENCIES
  • All Campus Media
  • American Passage
  • Collegiate Advertising Service to Students (CASS)
  • GMR Marketing
  • Hogan Communications
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TERMS AND CONDITIONS
Advertising accepted by the Daily Forty-Niner is subject to all terms and conditions herein.

This newspaper may review or reject any copy or illustration that does not meet its standards of acceptance.

Deadline is Noon two (4) working days prior to publication. If copy is accepted after the final deadline, no proof is guaranteed and no allowance will be made to the advertiser in the event of error if the advertisement is set according to layout and copy.

Cancellation of reserved advertising space must be made 48 hours before publication with the Advertising Director otherwise advertiser will be responsible for payment.

All advertising is prepaid unless credit has been approved. Contracts must be signed and approved by the Advertising and Business Directors prior to insertion. VISA and MASTERCARD accepted. Checks should be made out to: DAILY 49ER. No personal Checks without name and address imprinted accepted. Returned checks are subject to a $10 service charge.

* Prices effective through JULY 1, 2002.
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