Pokemon won't have long run
One of the biggest children's blockbusters hit movie theaters two weeks
ago, producing unprecedented results.
"Pokemon: The First Movie" raked in a deluge of moviegoers making the
movie an overnight box-office sensation.
Juliane Weitzberg
The film opened with record-breaking business bringing in more than
$10,000 opening day.
Pokemon trading cards were passed out on opening day. Within six hours,
the six million cards were gone.
Warner Bros. responded immediately to the lack of available cards by
creating an 800-number people could call to get more cards.
In a few hours, the lines blew up and destroyed all the phone lines
in that building.
So what the heck is the big deal? Why is everyone coo-coo for "Pokemon?"
Is it that the series is so entertaining children and adults alike are
intrigued by its creativity? I don't think so!
Disturbed creatures that are only capable of repeating their own name
over and over again are not cute or clever. In fact, they are plain annoying.
The Pokemon craze is pure luck, just like Furby last year and Tickle
Me Elmo the year before that. Who can even remember the character from
three years ago?
None of these creations have phenomenal powers or capabilities.
Nor do they have omnipotent creators. Somehow someone picks a product
for the holiday season and it becomes a trend.
Juliane Weitzberg is a public relations major at Cal State Long
Beach. |
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