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Vol.7, No 45, November 16, 1999 
[news]

Campus concert makes no money

By Jose Corado
Daily Forty-Niner

No money was made from Beach Blast '99 on Nov. 2, but the goal of "having a concert in The Pyramid" was accomplished, said Associated Students Inc. President Toby Sexton.

"Making money wasn't really the objective," Sexton said.

"It was to put on a good show and to keep it cheap for students."

An official figure of how much money was lost is unknown because A.S.I. is still paying some bills, said Robert Garcia, an A.S.I. administrator, on Monday.

About $80,000 was spent on the event, which attracted about 2,500 people, on a venue that can accommodate 5,000.

A.S.I. was hoping to at least break even, but the attendance for the concert was low, Sexton said.

The concert would have had a larger turnout if promotion of the concert was greater.

Promoters such as Golden Voice and House of Blues were sought, but none of them expressed interest, Sexton said.

"They were apprehensive about doing the show on our campus because of the restrictions," he said.

A.S.I. did its own promotion because big event promoters A.S.I. officials asked turned them down.

"We sat down and said, 'Well, we're gonna have to do it ourselves,'" Sexton said.

"I promised students that we were going to put on a good concert."

A.S.I. gave KROQ 30 tickets to give out and KROQ's name was put on the event posters in return of $30,000 worth of promotions.

For many years, A.S.I. planned to bring a concert with a headlining band to Cal State Long Beach, but previous A.S.I presidents never made it happen.

A.S.I. is looking to hold another concert.

Hoping to find a promotions company to organize the next concert, A.S.I. is preparing a press packet to send to promoters within the music industry for a contract.

"It is going to take a while before we can get into a contract that puts these [concerts] on constantly," he said.

It is known now The Pyramid is a venue that can hold a concert, Sexton said.

"It was a phenomenal show. Everyone I've talked to had a great time," Sexton said.

 
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