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	Vol.7, No 42, November 10, 1999
	TV won't teach reading Reading. One of the most important gifts we can give our next generation. But in an age of video games, TV shows, computers and wireless Internet access, the age-old paper and ink seem threatened. That is why Gov. Grey Davis has begun a new advertising campaign to promote reading. TV commercials, radio ads, posters and billboards are going to start popping up in five different cities throughout the state in the coming months. The idea is to get children to read by using media they are already utilizing. Because they already watch so much television, it makes sense to tell them to read in between "Pokemon" and "Histeria" cartoons, right? Even making the kid read the entire instruction manual for that new Sega Dreamcast would help solve the problem. Heck, reading the text on a web site instead of just staring at the pretty pictures, would be a good place to start. But just placing an ad on television or the radio will not help. The children who are watching television instead of reading are not going to put down the remote control and pick up a book just because they saw a commercial telling them to do so. They are far too interested in absorbing useless information and flashing pictures to use their creative juices reading a book. The problem can only be solved if parents spark their children's interest in books early on in life.		Teacher addresses school crowding   Journalism class alarms faculty   Fliers on buildings removed   Children learn from Carpenter Center artists   TV won't teach reading   Religious favoritism in Congress   Community service helps career goals   Singer creates average attempt   Club Hockey team Clubbed in Colorado   Pac-10 football has mixed reviews Fall 99 ISSUES  DAILY 49ER HOMEPAGE
Forty-Niner Publications,  Department of Journalism, California State University, Long Beach  ©1999 All rights reserved.