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Vol.7, No 40, November 8, 1999 
[opinion]

Concert success despite low attendance

The first concert in The Pyramid was not a great success.

Other than not meeting the projected attendance, the evening did achieve its initial goal, to have a concert in The Pyramid.

Associated Students Inc. has been trying to hold a concert of this magnitude since I first arrived at Cal State Long Beach in 1995.

Finally the A.S.I. was able to get some major acts into the facility.

A.S.I representatives said that they were expecting about 4,000 people to attend The Pyramid's first concert.


Ken Hanson


Final attendance was estimated at 2,700 people.

The concert cost the A.S.I. $85,000. Even if all 2,700 people paid the median ticket price of $20, A.S.I. is in the hole about $31,000.

But the important thing is that it happened.

How often is an inaugural event the perfect gem it's intended to be?

If nothing else, A.S.I. has the opportunity to learn from this event.

That is what A.S.I. administrator Robert Garcia said the concert was supposed to be.

There were problems with the sound in the venue.

The metal ceiling in the place just creates too much reverb.

Hanging cloth from the rafters to absorb some sound would fix that problem.

That is what they did at another pyramid in Memphis, Tenn., according to Smashmouth guitarist Greg Camp.

I hope A.S.I. officials realized the need for effective off-campus publicity. If they pumped the event more outside of school, things would have been better.

There was a rumor that KROQ failed to announce the concert over the airwaves, but we should not be reliant on a radio station for our off-campus advertising.

There were many things that, if done differently, would have made the concert a bigger success. But because this was basically a dry run and "spring board" for future events, it can only get better from here.

For the next concert we hold in The Pyramid, A.S.I. might want to consider getting some advice on how to run the event.

After all, we are in Southern California, the entertainment capital of the country.

There are several concert promoters such as Golden Voice, Avalon and 98 Posse who could be called on for advice.

One of our sister schools, Cal State Dominguez Hills used to hold concerts in The Velodrome.

As a sister school, I'm sure it would be happy to give us some pointers.

At least the concert was fun for the ones who did show up.

Like I said before, it can only get better. I just hope the next concert is coming soon.

If too much time elapses between these events, all the hard work that went into this concert will be forgotten.

Then we would have to start at the beginning and wait another five years for the next big show.

The choice of bands was rather appropriate, though. I was very happy when I learned that Smashmouth was booked for the concert. I would rather see them than Blink 182, anyway. I say Smashmouth is the best band for the money, the first concert, and the campus in general.

With the edition of Reel Big Fish and Black Eyed Peas, there was something for almost everyone. The Fish brought in some more of the Orange County crowd and ska kids, while the Peas helped bring in some hip hoppers that would not have shown up otherwise.

And fitting nicely in that package was Smashmouth. With influences from both genres those guys rounded out the evening and tied it all together.

I have been accused of trashing the A.S.I. and its efforts to produce Beach Blast '99. True, I did say the concert was not likely to happen. 

But that was not a put down, just lack of confidence. Now that it is over and done with, I'm glad A.S.I. got the gig off the ground.

I just hope the producers of the event take what they learned and improve the next concert. And I hope it happens before next fall.

Ken Hanson is the opinion editor for the Daily Forty-Niner

 

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