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Vol.7, No 15, September 23, 1999 
[opinion]

Toys don't kill

Retailers are being pushed to stop selling action figures resembling involving sterotypical criminals.

Just last week, the Sears, Roebuck and Co. had to pull an advertisement for its "Villain" action figure. Equipped with a machine gun and a shotgun, the doll is dressed in a ski mask, trench coat and body armor.

The company decided to pull the action figure from the catalog after receiving several complaints from parents. 

The manufacturer said the figure was designed more than a year ago. The vice president of 21st Century Toys said he expected the controversy when the Columbine shootings occurred last April, but he did not think it was worth stopping production.

Even if it does resemble a couple of morons who went on a shooting spree or tried to rob a bank, the toy itself is not going to hurt anyone. 

A child's imagination will dictate what the doll does, how it acts, and how it is perceived. Therefore, the action figure cannot influence the child.

Besides, this "Villain" figure is no different than the GI Joe action figures we had when we were youngsters.

It is amazing no one has complained that some of these figures resemble the white supremacist who shot up the North Valley Community Center in August.

When children play with action figures, are they really going to want the bad guy to win? 

With the figure labeled "Villain," is anybody going to mistake this guy for a hero?

 
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Forty-Niner Publications,
Department of Journalism, California State University, Long Beach
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