Bookstore sales up despite Web stores
By Jose Corado
Daily Forty-Niner
As online book sellers gain territory in
the great textbook war, university bookstores are refusing to retreat.
Online textbook stores entice price-conscious
students with discounts of up to 40 percent and free delivery.
Despite the onslaught of online textbook
vendors, the University Bookstore at Cal State Long Beach is having a good
semester.
"We've been pleased with the start of the
semester," said Fred Neely, director of the Bookstore. However, "It is
real hard to judge because we don't know what the exact enrollment figure
is. It's going to take about one year to know."
New textbook sales are up 5 percent in
the Bookstore. Used textbook sales are down 1 percent. That translates
to an increase of nearly 3 percent from last fall.
Neely said online vendors offer a lot of
nice things, but students should verify prices, find out whether the books
will arrive in a timely manner, and be aware of what return policies these
vendors have.
Varapa Rakrachakarn, a graduate student
in business administration, said she ordered a book about two weeks ago
for a business class from A1 Books, an online bookstore, and hasnít received
it yet.
"I'm having a test soon, and that means
that I'm gonna have to buy the book somewhere else," she said.
The National Association of College Stores
says campus stores still have the best deals. Last year, NACS compared
prices on the Internet and at campus stores for 50 textbooks. Of the 44
books they were able to find on the Web, the college stores offered the
lowest prices on 38 percent of the books.
Students also need to know the Bookstore
is not here just to make money, Neely said. Revenues generated through
the Bookstore go back into improving services for students, faculty and
staff at CSULB.
"I was not able to get a book for my intercultural
class in the bookstore," said Jeannie Tomilowitz, a graduate student. "They
kept saying that they were going to have it, but they never did. I had
to buy it online."
"However, I prefer buying my books at the
[CSULB] Bookstore," she said.
As e-commerce picked up last fall, several
online players burst into the scene. The five major textbook vendors include
Bigwords.com; Varsitybooks.com; efollett, the bookstore distributor of
Follet; ecampus; and Textbooks.com, owned by Barnes & Noble.
These sites are fighting fiercely to become
the preferred venue among students, who collectively spend more than $3
billion annually on textbooks.
"We offer students the best value for their
money," said John Bates, co-founder of Bigwords, one of the leading textbook
retailers that started up last August. "We offer the most convenient, easy
and affordable way for students to purchase their textbooks."
Bigwords contends it has the lowest prices,
free and fast delivery, and the best customer service.
Bates said that as students become more
confident with their computers, they will become more confident with shopping
online. |