Structurally

• has an intention-getting introduction
• explains the importance of the topic to the audience
• identifies the point or central idea of the speech in a clear and compelling sentence
• previews what will be covered in the speech
• provides the audience with simple main points that support the central idea of the speech
• provides examples, definitions, testimony, and research support for the main points or arguments of the speech
• provides transitions from one main idea to another
• uses language that is clear, interesting, and crisp, and appropriate to the audience
• includes a conclusion that restates the central point of the speech, provides a note of finality, and leaves the audience in the proper mood

• demonstrates the speaker’s content competency and builds credibility
• demonstrates the ability to adapt to the audience
• demonstrates interaction with the audience, rather than “reading to” or “talking at” the audience, through eve contact and feedback
• demonstrates the absence of nervous or distracting delivery in hand gestures, body posture, rate of speech, verbal fillers (“uhs,” “ums,” and “you knows”), articulation, and vocal projection
• demonstrates dynamism and interest in one’s subject

• achieves the purpose for which the speech was intended
• maintains the audience’s attention from beginning to end
• reflects preparation and knowledge of subject matter
• challenges the audience’s knowledge or understanding