Reading Assignment: Charles Prysby and Carmine Scavo, Voting Behavior: The 1996 Election (Washington, D.C.: American Political Science Association, 1997), pp. 22-27; and Douglas Hibbs, Jr., "President Reagan's Mandate from the 1980 Election," American Politics Quarterly , Vol. 10 (October 1982), pp. 387-420.

"Crosstabs", in Hans Zeisel, Say It With Figures (N.Y.: Harper & Row, 1968).




The factors which influence voting behavior include:
  1. basic loyalty to or preference for a particular political party (Party Identification);
  2. general assessments of the performance of government (retrospective voting);
  3. orientations on specific issues of public policy (issue voting); and
  4. evaluations of the personal qualities of the candidates (candidate orientation).

According to Ladd, party identification has declined in importance over the past 20 years. Hibbs reports on the importance of "retrospecitive voting", and both single issues as well as ideology seem to play a more important role in the selection of candidates today.

In this assignment you will use three independent variables from an election of your choice to assess the their relative importance on voting behavior. Use party identification; then select a measure of issue orientation or retrospective voting; and an independent variable to measure candidate orientation. Explain in your paper why you have choosen these three independent variables.

Examples of variables appropriate for measuring issue orientions are:

  • ideology,
  • Gender,
  • position on an issue (e.g., abortion, civil rights, etc.).

    General evaluations of the performance of government may be measured by: