The 1972 Presidential Election
CODEBOOK





V 1 INTERVIEW NUMBER
 
 

Voting Behavior and Partisan Choice


V2 DID R VOTE IN '72 ELECTION
Did you vote in the elections held this fall?

1662 1. Yes
621 2. No
422 6. MID
 

V3 R'S' 72 VOTE FOR PRES
Whom did you vote for in the election for president?

566 1. McGovern
1021 2.Nixon
1118 6. MD (includes those voting for other candidates or not voting)
 

V4 R'S '72 CONGRESSIONAL VOTE
In the congressional election, which party's candidate did you vote for?

748 1. Democratic
589 2. Republican
1368 6. MD (includes those voting for candidates of minor parties or not voting)
 

V5 PARTY ID
Do you consider yourself to be a Democrat, a Republican, an Independent, or what? If Democrat or Republican, do you consider yourself a strong or weak Democrat or Republican?

397 1. Strong Democrat
692 2. Weak Democrat
935 3. Independent
354 4. Republican
278 5. Strong Republican
49 6. MID
 

V6 STRONG PARTY IDENTIFIER
Strength of respondent's identification with a political party.

678 1. Strong party identification
1046 2. Weak party identification
581 3. Ind. leaning to party
354 4. Independent
46 6. MD
 

V7 HOW VOTED IN 1968
Which presidential candidate did you vote for in the 1968 election?

632 1. Humphrey
864 2. Nixon
195 3. Wallace
1014 6. MD (includes those who did not vote in 1968)
 

V8 VOTE CONSISTENT 68-72
Respondents who voted in both the 1968 and the 1972 presidential elections are placed into one of four categories:
those who voted for Nixon both times (Republican standpatters); those who voted for Humphrey in 1968 and
McGovern in 1972 (Democratic standpatters); those who voted for Wallace or Humphrey in 1968 and Nixon in 1972
(Republican switchers); and those who voted for Nixon or Wallace in 1968 and McGovern in 1972 (Democratic switchers).

600 1. Republican standpatters
238 2. Republican switchers
100 3. Democratic switchers
299 4.Democratic standpatters
1468 6. MD (includes those who did not vote in one or both of the elections)
 
 

Campaign Involvement and Political Interest

V9 CARE WCH PARTY WINS PRESIDENTIAL ELECTION?
Would you say that you personally care a good deal which party wins the presidential election this fall, or that you don't
care very much which party wins?

1620 1.Care a lot
982 2. Don't care much
103 6. MD
 

V10 R'S INTEREST IN POLITICAL CAMPAIGN
Would you say that you have been very much interested, somewhat interested, or not much interested in following
political campaigns so far this year?

849 1. Very much interested
1110 2. Somewhat interested
740 3. Not much interested
2 6. MD
 

V11 R TRY TO INFLUENCE OTHERS' VOTE
During the campaign, did you talk to any people and try to show them why they should vote for one of the parties or
candidates?

692 1. Yes
1497 2. No
516 6. MD
 

V12 POLITICAL ACTIVITY INDEX
Index of campaign activities that indicates the total number of types of activities a person engaged in. Campaign activities
include attending a political meeting, working for a candidate, giving money to a political campaign, and wearing a campaign
button or putting a bumper sticker on one's car.

1660 1. No activities
325 2. One activity
200 3. Two or more activities
520 6. MD
 

V13 MEDIA USE INDEX
Index of media use that indicates the number of different media-television, newspapers, radio, magazines-used by
the respondent to acquire information about the campaign.

293 1. One or none
369 2. Two
298 3. Three
148 4. Four
1597 6. MD
 

V14 R'S GENERAL INTEREST IN POLITICS
Would you say you follow what's going on in government and public affairs most of the time, some of the time, or hardly at all?

799 1. Most of the time
791 2. Some of the time
596 3.Hardly at all
519 6. MD



Personal and Background Characteristics


V15 RESPONDENT'S SEX
Sex of respondent.

1168 1.Male
1537 2. Female
 

V16 RESPONDENT'S AGE
Age of respondent.

403 1.18-24
577 2.25-34
443 3.35-44
637 4.45-59
628 5. 60 or older
  17 6. MD
 

V17 RESPONDENT'S RACE
Race of respondent.

2397 1. White
267 2. Black
41 6. MD (includes American Indians, Orientals, and others not fitting into the above two categories.)
 

V18 R'S RELIGION
Is your religious preference Protestant, Catholic, Jewish, or something else?

1780 1. Protestant
640 2. Catholic
61 3. Jewish
97 4. Other
117 5. None
10 6. MD
 

V19 HOW OFTEN R ATTEND CHURCH
How often do you go to church?

698 1. Weekly
618 2. Monthly
861 3. Seldom
383 4. Never
145 6. MD
 

V20 R'S ESTIMATED INCOME
What was the total income of all your family members during 1971?

649 1. Less than $5000
796 2. $5000 to $9999
610 3. $10,000 to $14,999
557 4. More than $15,000
93 6. MD
 

V21 R'S EDUCATION
Respondent's educational background in terms of highest level achieved.

538 1. Grade School
1374 2. High School
789 3. College
6. MD
 

V22 R'S EMPLOYMENT STATUS
Are you employed, looking for work, retired, or what?

1518 1. Employed
    83 2. Unemployed
  312 3. Retired
  719 4. Housewife
    73 5. Student
 

V23 OCCUPATION, HEAD HOUSEHOLD
What is the main occupation of the head of your household? (Occupations were classified as professional, managerial,
clerical, sales, skilled labor, and unskilled labor.)

753 1. Profess. & manager.
322 2. Clerical &sales
953 3. Skilled labor
282 4. Unskilled labor
395 6. MD (includes farmers, students, and others not ailing into the above categories)
 

V24 SUBJECTIVE SOCIAL CLASS-GENERAL
Which of the following social classes would you consider yourself a member of?

1179 1. Middle class
1435 2. Working class
    91 6. M D
 

V25 R'S MARITAL STATUS
Are you married now, or are you widowed or divorced, or have you never been married?

1804 1. Married
334 2. Single
219 3. Divorced
339 4. Widowed
9 6. MD
 

V26 CHILDREN IN HOUSEHOLD
Are there any children between the ages of 5 and 15 in this household?

1664 1. Yes
1041 2. No
 

V27 UNION MEMBER(S) N HOUSEHOLD
Does anyone in this household belong to a labor union?

  687 1. Yes
1987 2. No
    31 6. M D

V28 NO OF ORGANIZATIONS
Number of organizations that the respondent belongs to.

1248 1. None
  734 2. One
  586 3. Two or three
  137 4. Four or more
 

V29 REGION OF INTERVIEW
Region of the country that the respondent lives in.

619 1. Northeast
768 2. Midwest
906 3. South
412 4. West
 

V30 TYPE OF CITY-PLACE
Type of city, town, or area that the respondent lives in.

240 1 . Large central city
446 2. Suburb of large. city
491 3. Medium-sized city
566 4. Suburb of med. city
962 5. Town or rural area
 

V31 R'S FATHER'S PARTY ID
Did your father think of himself as a Democrat, as a Republican, as an Independent, or what?

1282 1. Democrat
166 2.1ndependent
690 3. Republican
567 6. MD
 

V32 R'S MOTHER'S PARTY
Did your mother think of herself as a Democrat, as a Republican, as an Independent, or what?

1277 1. Democrat
  178 2.1ndependent
  654 3. Republican
  596 6. MD
 

Political and Social Attitudes and Beliefs

V33 R-LIBERAL/CONSERVATIVE SELF IDENTIFICATION
Respondent's self-placement on a scale running from strong liberal to strong conservative.

  188 1 . Strong liberal
  212 2.
  579 3.
  322 4.
  247 5. Strong conservative
1157 6. MD
 

V34 R-VIETNAM SCALE
Respondent's self-placement on a scale indicating solutions to the war in Vietnam, running from immediate withdrawal to
complete military victory.

705 1 . Immediate withdrawal
310 2.
569 3.
276 4.
418 5. Complete military victory
427 6. MD
 

V35 R-STANDARD LIVING SCALE
Respondent's self-placement of a scale indicating whether or not the federal government should see to it that every person
has a job and a good standard of living. The scale runs from the government seeing to this for every person to the government letting each person get ahead on his own.

452 1 . See to standard of living
220 2.
495 3.
308 4.
656 5. Let each get ahead
574 6. MD
 

V36 R-INFLATION SCALE
Respondent's self-placement on a scale indicating whether the government should do everything possible to combat
inflation or whether no government action is necessary.

1222 1 . Total government action
  355 2.
  367 3.
    80 4.
    86 5. No government action
  595 6. MD
 

V37 R-MINORITY GROUP AID SCALE
Respondent's self-placement on a scale indicating the extent to which the government should try to improve the social and
economic position of Blacks and other minority groups. The scale runs from making every effort to help minority groups to
making no special effort.

417 1 . Every effort
264 2.
470 3.
229 4.
621 5. No special effort
704 6. MD

V38 R-SCHOOL BUSSING SCALE
Respondent's self-placement on a scale indicating whether
children should be bussed to achieve racial integration or whether children should be kept in neighborhood schools.

  179 1 . Bus to achieve integration
    54 2.
  125 3.
    88 4.
2045 5. Keep in neighborhood school
  214 6. MD
 

V39 R-GOVERNMENT HEALTH INSURANCE SCALE
Respondent's self-placement on a scale indicating the desirable health care insurance system, running from complete reliance on a government health insurance plan to complete reliance on private health insurance plans.

  422 1 . Government insurance plan
    84 2.
  160 3.
    73 4.
  373 5. Private insurance plan
1593 6. MD
 

V40 R-RIGHTS OF ACCUSED SCALE
Respondent's self-placement on a scale indicating whether everything possible should be done to protect the rights of
those accused of crimes or whether it is more important to stop crime even at the risk of reducing the rights of the
accused.

527 1. Protect rights
158 2.
361 3.
268 4.
626 5. Stop crime
765 6. MID
 

V41 R-WOMEN EQUAL ROLE SCALE
Respondent's self-placement on a scale indicating whether or not women should have equal role with men in running
business and government. The scale runs from an equal role to women belonging in the home.

1068 1 . Equal role
176 2.
520 3.
161 4.
619 5. Women in home
161 6. MD

V42 R-LEGAL MARIJUANA SCALE
Respondent's self-placement on a scale indicating whether marijuana should be legalized or whether stiffer penalties
should be established.

  393 1 . Legalize marijuana
  155 2.
  267 3.
  143 4.
1561 5. Set stiffer penalty
  186 6. MD
 

V43 OPINION: WHEN ALLOW ABORTION
Under what circumstances should abortion be permitted? (Possible choices are: never; only if life or health of mother is
in danger; if the woman would have difficulty caring for the child; no restriction on abortion.)

  294 1. Never
1229 2. To protect mother
  454 3. If care difficult
  642 4. No restriction
    86 6. MD
 

V44 OPINION: WOMEN BORN HOMEMAKER
By nature women are happiest when they are making a home and caring for children.

827 1. Agree greatly
874 2. Agree somewhat
635 3. Disagree somewhat
243 4. Disagree greatly
126 6. MD
 

V45 OPINION: SOCIETY DISCRIMINATE WOMEN
Our society discriminates against women.

444 1. Agree greatly
983 2. Agree somewhat
744 3. Disagree somewhat
406 4. Disagree greatly
128 6. MD
 

V46  THERMOMETER BLACKS
Respondent's feeling toward Blacks, as measured by the feeling thermometer.

  69 1. Very cool
193 2. Cool
487 3. Neutral
795 4. Warm
555 5. Very warm
606 6. MD

V47 THERMOMETER CIVIL RIGHTS LEADERS
Respondent's feeling toward civil rights leaders, as measured by the feeling thermometer.

662 1 . Very cool
342 2. Cool
325 3. Neutral
480 4. Warm
236 5. Very warm
660 6. MID

V48 PEOPLE LIKE ME NO POLITICAL POWER
People like me don't have any say about what the government does.

1083 1. Agree
1590 2. Disagree
    32 6. MD

V49 POLITICS COMPLICATED FOR PEOPLE
Sometimes politics and government seem so complicated that a person like me can't really understand what's going on.

1982 1. Agree
699 2. Disagree
  24 6. MID

V50 POLITICAL EFFICACY INDEX
Index of political efficacy created from questions that tapped respondent perceptions of people's say in politics, people's
understanding of politics, and government concern with what people think.

819 1. Very low efficacy
486 2. Moderately low efficacy
489 3. Medium efficacy
525 4. Moderately high efficacy
370 5. Very high efficacy
  16 6. MD

V51 DEGREE R TRUSTS GOVERNMENT
Do you think you can trust the government in Washington to do what is right most of the time or only some of the time?

1209 1. Most of time
1023 2. Some of time
473 6. MID

V52 MUCH GOVERNMENT DISHONESTY
Do you think that quite a few of the people running the government are a little crooked, or do you think that not very
many are at all crooked?

1352 1. Not many
  818 2. Quite a few
  535 6. MD

V53 TRUST INDEX
Index of government trust created from four questions that tapped respondent perceptions of the extent to which governmental officials could be trusted to do the right thing, to do things for the benefit of all, etc.

306 1 . Very low trust
407 2. Moderate. low trust
381 3. Medium trust
356 4. Moderate. high trust
468 5. Very high trust
787 6. MD
 

Feelings Toward Candidates and Parties

V54 THERMOMETER NIXON
Respondent's feeling toward Richard Nixon, as measured by the feeling thermometer.

244 1 . Very cool
250 2. Cool
287 3. Neutral
773 4. Warm
779 5. Very Warm
72 6. MD

V55 THERMOMETER MCGOVERN
Respondent's feeling toward George McGovern, as measured by the feeling thermometer.

567 1 . Very cool
439 2. Cool
446 3. Neutral
637 4. Warm
492 5. Very warm
124 6. MD

V56 THERMOMETER E. KENNEDY
Respondent's feeling toward Edward Kennedy, as measured by the feeling thermometer.

490 1 . Very cool
335 2. Cool
348 3. Neutral
660 4. Warm
739 5. Very warm
133 6. MD

V57 THERMOMETER WALLACE
Respondent's feeling toward George Wallace, as measured by the feeling thermometer.

568 1 . Very cool
332 2. Cool
513 3. Neutral
666 4. Warm
463 5. Very warm
163 6. MD

V58 OPINION: MCGOVERN ACTION RE EAGLETON
What do you think of the way MCGOVERN'S handled the whole question of Eagleton as his vice-presidential candidate?
(Respondent's answer was categorized as either approval of MCGOVERN's handling of the situation or disapproval of
MCGOVERN's handling of the situation.)

  284 1. Approval
  653 2. Disapproval
1768 6. MD

V59 IMPORTANT DIFFERENCE BETWEEN REP/DEM?
Do you think there are any important differences in what the Republicans and the Democrats stand for?

  513 1. Yes
  485 2. No
1707 6. MD

V60 BIG WAR-REP/DEM BETTER AVOID
Do you think the problem of keeping out of a bigger war would be handled better in the next four years by the Democrats, by the Republicans, or about the same by both?

  184 1. Better by Democrats
  678 2. Same by both
  383 3. Better by Republicans
1460 6. MD

V61 DEM /REP BETTER FAMILY FINANCES
Do you think that your family would get along better financially in the next four years if the Democrats or Republicans win the
election?

  296 1. Better by Democrats
  734 2. Same by both
  258 3. Better by Republicans
1417 6. MD

V62 DEMOCRATIC PARTY-LIB/CON SCALE
Respondent's placement of the Democratic Party on the liberal -conservative scale (see V33).

  506 1 . Strongly liberal
  413 2.
  314 3.
  100 4.
    60 5. Strongly conservative
1312 6. MD

V63 REPUBLICAN PARTY-LIBERAL/CONSERVATIVE SCALE
Respondent's placement of the Republican Party on the liberal -conservative scale (see V33).

    75 1. Strongly liberal
    98 2.
  317 3.
  431 4.
  479 5. Strongly conservative.
1305 6. MD

V64 NIXON-LIB/CON SCALE
Respondent's placement of Richard Nixon on the liberal/conservative scale (see V33).

    81 1 . Strongly liberal
  109 2.
  321 3.
  422 4.
  529 5. Strongly conservative
1243 6. MD

V65 MCGOVERN-LIBERAL/CONSERVATIVE SCALE
Respondent's placement of George McGovern on the liberal/conservative scale (see V33).

  889 1 . Strongly liberal
  244 2.
  138 3.
    68 4.
    53 5. Strongly conservative
1313 6. MD

V66 DISTANCE, R-NIXON, LIB/CON
The difference between the respondent's self-placement on the liberal-conservative scale and the respondent's
placement of Richard Nixon on that scale (see V33 and V64).

  340 1 . Little difference
  532 2.
  300 3.
  153 4.
  137 5. Great difference
1243 6. MD

V67 DISTANCE, R-MCGOVERN, LIB/CON
The difference between the respondent's self-placement on the liberal -conservative scale and the respondent's placement of George McGovern on that scale (see V33 and V65).

  201 1 . Little difference
  366 2.
  308 3.
  255 4.
  262 5. Great difference
1313 6. MD

V68 NIXON-VIETNAM SCALE
Respondent's placement of Richard Nixon on the Vietnam scale (see V34).

218 1 . Immediate withdrawal
252 2.
579 3.
406 4.
654 5. Complete military victory.
596 6. MD

V69 MCGOVERN-VIETNAM SCALE
Respondent's placement of George McGovern on the Vietnam scale (see V34).

1597 1. Immediate withdrawal
  148 2.
  135 3.
    42 4.
    73 5. Complete military Victory
  710 6. MD

V70 DISTANCE, R-NIXON, VIETNAM
The difference between the respondent's self-placement on the Vietnam scale and the respondent's placement of Richard
Nixon on the Vietnam scale (see V34 and V68).

681 1 . Little difference
406 2.
379 3.
293 4.
350 5. Great difference
596 6. MD

V71 DISTANCE, R-MCGOVERN, VIETNAM
The difference between the respondent's self-placement on the Vietnam scale and the respondent's placement of George
McGovern on the Vietnam scale (see V34 and V69).

329 1 . Little difference
359 2.
322 3.
456 4.
529 5. Great difference
710 6. MD

V72 NIXON- STANDARD OF LIVING SCALE
Respondent's placement of Richard Nixon on the standard of living scale (see V35).

283 1 . Government see to standard of living
209 2.
462 3.
338 4.
555 5. Let each get ahead
858 6. MD

V73 MCGOVERN-STANDARD OF LIVING SCALE
Respondent's placement of George McGovern on the standard of living scale (see V35).

1044 1 . Government see to standard of living
  274 2.
  207 3.
    79 4.
  123 5. Let each get ahead
  978 6. MD

V74 DISTANCE, R-NIXON, STANDARD OF LIVING
The difference between the respondent's self-placement on the standard of living scale and the respondent's placement
of Richard Nixon on the standard of living scale (see V35 and V72).

469 1. Little difference
393 2.
402 3.
294 4.
289 5. Great difference
858 6. MD

V75 DISTANCE, R-MCGOVERN, STANDARD OF LIVING
The difference between the respondent's self-placement on the standard of living scale and the respondent's placement
of George McGovern on the standard of living scale (see V35 and V73).

256 1 . Little difference
290 2.
311 3.
354 4.
516 5. Great difference
978 6. MD


Psychological Variables

V76 No. 1 NATIONAL GOAL CHOSEN BY R
For a nation, it is not always possible to obtain everything one might wish. If you had to choose among the following different goals, which one would be the most desirable to you? (Goals are: maintaining order in the nation; giving the people
more say in important political decisions; fighting rising prices; protecting freedom of speech)

  393 1. Maintain order
  263 2. Give more say
  295 3. Fight price rise
  100 4. Protect free speech
1654 6. MD

V77 WHICH PARTY HELP No. 1 NATIONAL PROBLEM
Which political party would be more likely to get the government to be helpful in dealing with what you think is the most
important national problem?

   257 1. Republicans
   432 2. No difference
   242 3. Democrats
1774  6. MD

V78 FEDERAL GOVERNMENT TOO POWERFUL?
Do you think the government in Washington is getting too powerful or do you think the government is not getting too
strong?

  545 1. Getting too powerful
  355 2. Not getting too powerful.
1805 6. MD

V79 R-CAMPUS UNREST SCALE
Respondent's self-placement on a scale indicating feelings toward rioting and disturbances on college campuses and in
high schools. The scale runs from feeling sympathy with the students taking part in the disturbances to feeling that the
schools should use police to stop all disturbances.

  112 1 . Sympathy with students
    88 2.
  221 3.
  122 4.
  394 5. Use police
1768 6. MD

V80 R-URBAN UNREST SCALE
Respondent's self-placement on a scale indicating the best way to deal with the problems of urban unrest and rioting. The
scale runs from using all available force to maintain order to correcting the problems of poverty and unemployment that
give rise to the disturbances.

  464 1 . Solve problems
  106 2.
  153 3.
    67 4.
  159 5. Maintain order
1756 6. MD

V81 R-GOVERNMENT ENVIRONMENT SCALE
Respondent's self-placement on a scale indicating the desirable governmental position toward air and water pollution
caused by private industry. The scale runs from having government force private industry to stop polluting to having
government leave the problems of pollution to private industry to handle in their own way.

  863 1. Use government power
    79 2.
    80 3.
    28 4.
  122 5. Leave to private industry
1533 6. MD

V82 R-TAX REFORM SCALE
Respondent's self-placement on a scale indicating the desirable income tax rate, running from increasing the tax rate for
higher incomes to having everyone pay the same proportion of their income, regardless of what they make.

715 1 . Increasing rate for rich
247 2.
311 2.
107 4.
698 5. Same rate for all
627 6. MD

V83 R READS NEWSPAPERS
How much did you read about the election campaign in the newspapers?

  275 1. Regularly
  127 2. Often
  231 3. Seldom
  479 4. Never
1593 6. MD

V84 R LISTENS RADIO
How much did you listen to programs about the election campaign on the radio?

  102 1. Regularly
  219 2. Often
  151 3. Seldom
  640 4. Never
1593 5. MD

V85 R WATCHES TV
How much did you watch programs about the election campaign on the television?

  338 1. Regularly
  445 2. Often
  201 3. Seldom
  134 4. Never
1587 6. MD

V86 R READS MAGAZINES
How much did you read about the election campaign in magazines?

    68 1. Regularly
   138 2. Often
   161 3. Seldom
   751 4. Never
1587  6. MD

V87 THERMOMETER POLICEMEN
Respondent's feeling toward policemen, as measured by the feeling thermometer.

   32 1 . Very cool
   80 2. Cool
  171 3. Neutral
  728 4. Warm
1110 5. Very warm
  584 6. MD
 

V88 THERMOMETER MILITARY
Respondent's feeling toward the military, as measured by the feeling thermometer.

  83 1 . Very cool
177 2. Cool
263 3. Neutral
654 4. Warm
902 5. Very warm
626 6. MD

V89 THERMOMETER LABOR UNIONS
Respondent's feeling toward labor unions, as measured by the feeling thermometer.

139 1 . Very cool
419 2. Cool
439 3. Neutral
641 4. Warm
339 5. Very warm
728 6. MD
 

V90 THERMOMETER BIG BUSINESS
Respondent's feeling toward big business, as measured by the feeling thermometer.

142 1. Very cool
441 2. Cool
466 3. Neutral
712 4. Warm
204 5. Very warm
740 6. MD
 

V91 THERMOMETER SOUTHERNERS
Respondent's feeling toward Southerners, as measured by the feeling thermometer.

 34. 1 . Very cool
138 2. Cool
535 3. Neutral
672 4. Warm
599 5. Very warm
727 6. MD
 

V92 THERMOMETER CATHOLICS
Respondent's feeling toward Catholics, as measured by the feeling thermometer.

  35 1. Very cool
  78 2. Cool
558 3. Neutral
620 4. Warm
700 5. Very warm
714 6. MD
 

V93 THERMOMETER JEWS
Respondent's feeling toward Jews, as measured by the feeling thermometer.

  37 1 . Very cool
  78 2. Cool
588 3. Neutral
662 4. Warm
601 5. Very warm
739 6. MD
 

V94 THERMOMETER POOR PEOPLE
Respondent's feeling toward poor people, as measured by the feeling thermometer.

  16 1 . Very cool
  72 2. Cool
194 3. Neutral
911 4. Warm
899 5. Very warm
613 6. MD
 

V95 THERMOMETER RADICAL STUDENTS
Respondent's feeling toward radical students, as measured by the feeling thermometer.

984 1. Very cool
589 2. Cool
257 3. Neutral
166 4. Warm
  40 5. Very warm
669 6. MID
 

V96 THERMOMETER MARIJUANA USER
Respondent's feeling toward people who use marijuana, as measured by the feeling thermometer.

1287 1. Very cool
  332 2. Cool
  297 3. Neutral
  119 4. Warm
    64 5. Very warm
  606 6. MD
 

V97 THERMOMETER BLACK MILITANTS
Respondent's feeling toward Black militants, as measured by the feeling thermometer.

1375 1. Very cool
  361 2. Cool
  170 3. Neutral
    92 4. Warm
    37 5. Very warm
  670 6. MD
 

V98 THERMOMETER URBAN RIOTERS
Respondent's feeling toward urban rioters, as measured by the feeling thermometer.

1613 1. Very cool
  316 2. Cool
  110 3. Neutral
    43 4. Warm
    16 5. Very warm
  607 6. MD
 

V99 THERMOMETER WOMEN'S LIBERATION MOVEMENT
Respondent's feeling toward the women's liberation movement, as measured by the feeling thermometer.

467 1 . Very cool
370 2. Cool
454 3. Neutral
495 4. Warm
241 5. Very warm
678 6. MD
 

Vl00 FEELING-ESTABLISHMENT
Index of feeling toward the "establishment." This index was constructed from the respondent's feelings, as measured by the feeling thermometer, toward big business, policemen, the military, and Whites.

    14 1. Very cool
    67 2. Cool
  483 3. Neutral
1025 4. Warm
  551 5. Very warm
  565 6. MD
 

V10l FEELING-COUNTER CULTURE
Index of feeling toward the "counter-culture." This index was created from the respondent's feelings, as measured by the
feeling thermometer, toward radical students, the women's liberation movement, ministers who lead protests, and
marijuana users.

661 1 , Very cool
760 2. Cool
537 3. Neutral
150 4. Warm
  25 5. Very warm
572 6. MD

Vl02 NIXON-INFLATION SCALE
Respondent's placement of Richard Nixon on the inflation scale (see V36).

684 1 . Total government action
397 2.
435 3.
181 4.
216 5. No government action
792 6. MD

Vl03 MCGOVERN-INFLATION SCALE
Respondent's placement of George McGovern on the inflation scale (see V36).

  585 1 . Total government action
  232 2.
  305 3.
  153 4.
  199 5.
1231 6. MD

Vl04 DISTANCE, R-NIXON, INFLATION
The difference between the respondent's self-placement on the inflation scale and the respondent's placement of Richard Nixon on the scale (see V36 and Vl02).

585 1 . Little difference
461 2.
356 3.
257 4.
254 5. Great difference
792 6. MD

V105 DISTANCE, R-MCGOVERN, INFLATION
The difference between the respondent's self-placement on the inflation scale and the respondent's placement of George
McGovern on that scale (see V36 and Vl03).

354 1 . Little difference
357 2.
302 3.
258 4.
203 5. Great difference
1231 6. MD

V106 NIXON MINORITY GROUP AID SCALE
Respondent's placement of Richard Nixon on the minority group aid scale (see V37).

238 1 . Every effort
332 2.
537 3.
326 4.
340 5. No special effort
932 6. MD

Vl07 MCGOVERN MINORITY GROUP AID SCALE
Respondent's placement of George McGovern on the minority group aid scale (see V37).

  893 1 . Every effort
  320 2.
  266 3.
    92 4.
    91 5. No special effort
1043 6. MD

Vl08 DISTANCE, R-NIXON, MINORITIES
The difference between the respondent's self-placement on the minority group aid scale and the respondent's placement
of Richard Nixon on that scale (see V37 and Vl06).

517 1. Little difference
438 2.
332 3.
245 4.
241 5. Great difference
932 6. MD

V109 DISTANCE, R-MCGOVERN, MINORITIES
The difference between the respondent's self-placement on the minority group aid scale and the respondent's placement
of George McGovern on that scale (see V37 and Vl07).

  351 1 . Little difference
  385 2.
  324 3.
  248 4.
  354 5. Great difference
1043 6. MD
 

V110 NIXON SCHOOL BUSSING SCALE
Respondent's placement of Richard Nixon on the school bussing scale (see V38).

  339 1 . Bussing to achieve integration
  138 2.
  278 3.
  272 4.
1013 5. Keep in neighborhood school.
  665 6. MD

V111 MCGOVERN-SCHOOL BUSSING SCALE
Respondent's placement of George McGovern on the school bussing scale (see V38).

  664 1 . Bussing to achieve integration
  255 2.
  308 3.
  157 4.
  310 5. Keep in neighborhood school.
1011 6. MD

DISTANCE, R-NIXON, BUSSING
The difference between the respondent's self-placement on the school bussing scale and the respondent's placement of
Richard Nixon on that scale (see V38 and Vl10).

669 1 . Little difference
306 2.
283 3.
304 4.
478 5. Great difference
665 6. MD

V113 DISTANCE, R-MCGOVERN, BUSSING
The difference between the respondent's self-placement on the school bussing scale and the respondent's placement of
George McGovern on that scale (see V38 and V111).

  298 1 . Little difference
  235 2.
  197 3.
  271 4.
  693 5. Great difference
1011 6. MD
 

V114 NIXON GOVERNMENT HEALTH INSURANCE SCALE
Respondent's placement of Richard Nixon on the health insurance scale (see V39).

    99 1 . Government insurance plan
    90 2.
  148 3.
  139 4.
  261 5. Private insurance plan
1968 6. MD

V115 MCGOVERN GOVERNMENT HEALTH INSURANCE SCALE
Respondent's placement of George McGovern on the health insurance scale (see V39).

  365 1 . Government insurance plan
  107 2.
  118 3
    48 4.
    54 5. Private insurance plan
2013 6. MD
 

V116  DISTANCE, R-NIXON, GOVERNMENT HEALTH INSURANCE
The difference between the respondent's self-placement on the health insurance scale and the respondent's placement of
Richard Nixon on that scale (see V39 and V114).

191 1 . Little difference
120 2.
138 3.
103 4.
185 5. Great difference
1968 6. MD
 

V117 DISTANCE, R-MCGOVERN, GOVERNMENT HEALTH INSURANCE
The difference between the respondent's self-placement on the health insurance scale and the respondent's placement of
George McGovern on that scale (see V39 and V 115).

  161 1 . Little difference
  136 2.
  112 3.
  113 4.
  170 5. Great difference
2013 6. MD

V118 NIXON RIGHTS OF ACCUSED SCALE
Respondent's placement of Richard Nixon on the rights of the accused scale (see V40).

  286 1 . Protect rights
  187 2.
  448 3.
  318 4.
  410 5. Stop crime
1056 6. MD

V119 MCGOVERN-RIGHTS OF ACCUSE SCALE
Respondent's placement of George MCGOVERN on the rights of the accused scale (see V40).

  611 1 . Protect rights
  288 2.
  307 3.
  139 4.
  139 5. Stop crime
1221 6. MD

V120 DISTANCE, R-NIXON, ACCUSED
The difference between the respondent's self-placement on the rights of the accused scale and the respondent's placement of Richard Nixon on that scale (see V40 and V118).

  622 1 . Little difference
  411 2.
  269 3.
  172 4.
  175 5. Great difference
1056 6. MD

V121 DISTANCE, R-MCGOVERN, ACCUSED
The difference between the respondent's self-placement on the rights of the accused scale and the respondent's placement of George McGovern on that scale (see V40 and V119).

  415 1. Little difference
  372 2.
  248 3.
  189 4.
  260 5. Great difference
1221 6. MD

V122 NIXON-WOMEN EQUAL ROLE SCALE
Respondent's placement of Richard Nixon on the role of women scale (see V41).

602 1 . Equal role
333 2.
568 3.
188 4.
251 5. Women in home
763 6. MD

V123 MCGOVERN-WOMEN EQUAL ROLE SCALE
Respondent's placement of George McGovern on the role of women scale (see V41).

  707 1 . Equal role
  348 2.
  428 3.
  101 4.
  107 5. Women in home
1014 6. MD

V124 DISTANCE, R-NIXON, WOMEN
The difference between the respondent's seif-placement on the role of women scale and the respondent's placement of
Richard Nixon on that scale (see V41 and V1 22).

607 1 . Little difference
393 2.
349 3.
324 4.
269 5. Great difference
763 6. MD

V125 DISTANCE, R-MCGOVERN, WOMEN
The difference between the respondent's self-placement on the role of women scale and the respondent's placement of
George McGovern on that scale (see V41 and V123).

  473 1 . Little difference
  418 2.
  315 3.
  276 4.
  209 5. Great difference
1014 6. MID

V126 WHICH PARTY HOUSE MAJORITY
Which party has a majority in the U.S. House of Representatives (after the election)?

  118 1. Republicans
  368 2. Don't know
  624 3. Democrats
1595 6. MD

V127  No.2  NATIONAL GOAL CHOSEN BY R
Which would you choose as your second national goal? (For first national goal see V76)

  285 1. Maintain order
  220 2. Give people more say
  341 3. Fight price rise
  188 4. Protect free speech
1671 6. MD

V128 MATERIALIST/ POST-MATERIALIST
This variable is a scale based upon the respondent's answers to the two national goals questions. (V76, V1 27) It attempts
to separate those with materialist and post -materialist values. Materialist values include law and order and economic well being, while post -materialist values include concern for greater participation and free speech.

  364 1. Materialist types
  572 2. Mixed types
    98 3. Post -Materialists
1671 6. MID