Issue Editor: Benjamin Yen, The Hong Kong University of Science and Technology

Special Issue: E-Commerce and Supply-Chain Management

The Role of Mass Customization in Enhancing Supply Chain Relationships in B2C E-Commerce Markets

    Merrill Warkentin , Northeastern University, U.S.A.

    Ravi Bapna, Northeastern University, U.S.A.

    Vijayan Sugumaran, Oakland University, U.S.A.                                                                45 – 59

New Distribution Models For Financial Services: The Italian Banks’ Approach To The On Line Trading Development

      Franca Cantoni, Università Cattolica del Sacro Cuore, Italy

    Cecilia Rossignoli, Università Cattolica del Sacro Cuore, Italy.                                        60 - 66

Electronic Commerce and Supply Chain Management at ETA Fabriques d’Ebauches SA

      Rainer Alt, University of St. Gallen, Switzerland

      Elgar Fleisch, University of St. Gallen, Switzerland

      Hubert Österle, University of St. Gallen, Switzerland                                                        67 - 78

Modeling the Supply-Demand Interaction in Electronic Commerce: A Bi-Level Programming Approach

      Daniel Y. Shee, National Chengchi University, Taipei, Taiwan

      Tzung-I Tang, National Chengchi University, Taipei, Taiwan

      Gwo-Hshiung Tzeng, National Chengchi University, Taipei, Taiwan                                79 - 93

Issue Editor: Benjamin Yen, The Hong Kong University of Science and Technology

Special Issue: E-Commerce and Supply-Chain Management

Table of Contents