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Social Media Accessibility

Making Your Content Accessible

  • Provide additional ways to contact your organization such as an 800 number, a Contact Us form or a general contact e-mail address for more information.
  • Always put your main content first and put hashtags and @mentions at the end of a post - this is particularly important for screen reader users.
  • If a tweet contains an image, video or audio indicate this at the beginning of the content using the prefix [PIC], , or [AUDIO].
  • If a tweet or Facebook post includes an image, video or audio, be sure to link back to the web page that contains the image, video or audio with a full caption/transcript.
  • Avoid the use of acronyms, abbreviations and text messaging shorcuts.
  • If you are linking to a PDF document, make sure the document is tagged properly and accessible. If it is not, also provide a link to a text alternative.
  • For blogs, ensure proper HTML markup is used such as headings, paragraphs and lists to help orient users and ensure clarity of content.

For more information on social media and accessibility see: Level Access: Accessibility in Social Media


How to add image descriptions in Tweets

  • Start by tapping the Tweet compose icon and attach your photo(s).
  • On the image, tap Add description to insert descriptive text.
  • Type your description of the image and tap Apply. Tap the description again to edit it prior to
  • You can add a description to each image in a Tweet. (Image descriptions cannot be added GIFs or videos.)

Detailed instructions on how to add photos on your Tweets.

For specific information on posting images on iOS, Android and Twitter website, see: Making images accessible for people on Twitter.